China EU Cooperation In Leather Industry Has Brought New Opportunities To Chinese Local Enterprises.

< p > through the cooperation between China and Europe, not only can passengers buy pure Italy brand leather products in Haining's "a target=" _blank "href=" http://www.91se91.com/ "leather" /a "city, Haining leather enterprises are also expected to build their production bases in Italy, so as to realize" China brand and Italy manufacturing ".

Yesterday, reporters learned from the leather city of Haining. Last month, 56 leather production and operation enterprises in Haining leather city of China went to Italy. After investigation and negotiation, they signed a letter of intent with BaseBlu company. The company agreed to enter the leather camp with its agent brand.

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< p > apart from the above agreements, Haining China Leather City and Haining Leather Association signed a letter of intent with the Marta Latta handicraft Federation to support exchanges between the two leather goods enterprises and strengthen the established cooperative relationship.

In addition, 7 Haining enterprises have signed a cooperation agreement with the enterprises in Italy, which will become a Chinese agent for the relevant brands in Italy, and will also carry out deep industrial cooperation, including mergers and acquisitions of local enterprises.

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In the past, the overseas cooperation of traditional manufacturing industry is more about Chinese products to explore the European market. P

"In order to truly pform and upgrade China's traditional manufacturing industry, we must achieve the global allocation of resources in terms of strategy, management, brand, design and production through cooperation with developed industries in Europe and other developed economies."

The vice chairman of China Leather Association and chairman of Haining leather city of China have been appointed by law.

Take leather goods market as an example. For a long time, most domestic leather producers are in the field of foreign brands, and the high-grade leather products produced in real Italy can only be seen in high-end shopping malls in big cities.

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< p > in view of this situation, Haining China Leather City pioneered the attempt to break the ice and introduce high-grade Italy leather products into the market.

Reporters learned that the European brand hall, located in the Plaza of China leather city flagship store, will open in the second half of this year. 100% of the brands and products will come from Italy or Turkey, and be checked by relevant associations to ensure the purity of the brand.

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The Sino EU cooperation in Leather Industry P has also brought new opportunities for Chinese local enterprises.

"Through this docking activity, the company has established formal cooperative relations with 3 Italy enterprises and has reached a cooperation intention with 8 other enterprises."

Luo Guoqing, general manager of Zhejiang Shang Ge Fashion Co., Ltd., told reporters that the amount of the first order products ordered by the company was close to 6 million yuan.

Zhang Haihong, general manager of the Wei Ma Shi company, said that after implementing the idea, management, marketing and other aspects through product agents, the next step will be to consider mergers and acquisitions in Italy, to achieve "Chinese brand, Italy manufacturing".

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< p > according to the introduction, Haining leather city and deep industry cooperation in Europe have been schemed and operated for many years.

As early as 2007, Haining leather city signed a contract with Copenhagen, Denmark, and established the Copenhagen Haining fur college to establish a normalized international exchange training mechanism for Haining leather enterprises and < a target= "_blank" href= "http://www.91se91.com/" > designer "/a".

In September 2012, during the nineteenth Haining China Leather Fair, representatives of leather industry associations from Spain, Turkey, Italy, Korea and other countries signed a cooperation agreement with Haining leather city.

Lin Yi, Secretary of the Haining municipal Party committee, said that she hoped that local enterprises would change their ideas and increase cooperation with European leather, a target= "_blank" href= "http://www.91se91.com/" and "clothing /a" enterprises, and enhance the quality of enterprises from the perspective of joint venture, cooperation, reorganization and merger, and take the road of pformation, development and internationalization.

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