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Marketing Technology Will Promote The Development Of Footwear Industry In Jinjiang
< p > Jinjiang is China's < a href= "http://www.91se91.com/news/index_q.asp" > sports shoes < /a > the most concentrated brand area. It has 12 listed companies and more than 300 brand enterprises, represented by Anta, 361 degrees, XTEP, Xi De long, and so on. At this year's exhibition, all brands have produced the most proudly marketing cases to demonstrate brand appeal and market orientation. < /p >
< p > Anta and 361 degrees continue to adhere to the strategy of leading the brand building by competitive sports. The Chinese Olympic Committee, the World University Games and the CBA league are the stage for their brand to gallop. In contrast, they are the main body of the national fitness brand, trying to avoid the crowded marketing field of competitive sports and open up a broader brand development space. < /p >
"P", "Xi Long lung" and "Wanli line" of the national fitness program, the brand has been deeply rooted in the hearts of the people. The concept of "happy bird sports" is refreshing. XTEP has almost incorporated the sponsorship interests of the national marathon races into the arms, and is doomed to be indissoluble with running. From the feedback from the market, two marketing concepts have been successful. Anta continued to maintain its high growth in 2010. Its market value ranked first in the same industry, more than HK $30 billion, and annual sales exceeding 7 billion. In terms of channel construction, it made great strides toward the "Wan Dian" target. However, Xi long long, noble bird and so on also made outstanding achievements in the two or three line market, and the terminal stores broke through 5000 in succession, and gradually dispersed the competitors of the same scale. < /p >
< p > < < a href= > http://www.91se91.com/pioneer/ > > marketing innovation > /a > at the same time, the pace of technological innovation of Jinjiang shoe enterprises has not slowed down. Big shoe companies set up their own R & D centers, and cooperate with upstream enterprises and research institutes. At this shoe fair, special scientific and technological achievements exhibition and trading hall has been set up. < /p >
< p > dozens of scientific research achievements from Sichuan University, Xiamen University and other institutions were introduced. These technologies are mainly focused on the improvement of < a > shoemaking process < /a >, the invention and innovation of shoe material. The footwear manufacturer, the shoe manufacturer, is also developing and innovating equipment and production processes according to the needs of shoe manufacturers or importing advanced technology from abroad. Shengda Group's new Kai Jia Machinery, which provides equipment support for leading enterprises such as Anta and 361 degrees, is also a R & D partner of these enterprises. "Only technology keeps pace with the needs of enterprise development, can we have stable customer sources, rely on pulling ties, and survive, but can not develop." Its general manager Su Yiyang said. < /p >
< p > Anta and 361 degrees continue to adhere to the strategy of leading the brand building by competitive sports. The Chinese Olympic Committee, the World University Games and the CBA league are the stage for their brand to gallop. In contrast, they are the main body of the national fitness brand, trying to avoid the crowded marketing field of competitive sports and open up a broader brand development space. < /p >
"P", "Xi Long lung" and "Wanli line" of the national fitness program, the brand has been deeply rooted in the hearts of the people. The concept of "happy bird sports" is refreshing. XTEP has almost incorporated the sponsorship interests of the national marathon races into the arms, and is doomed to be indissoluble with running. From the feedback from the market, two marketing concepts have been successful. Anta continued to maintain its high growth in 2010. Its market value ranked first in the same industry, more than HK $30 billion, and annual sales exceeding 7 billion. In terms of channel construction, it made great strides toward the "Wan Dian" target. However, Xi long long, noble bird and so on also made outstanding achievements in the two or three line market, and the terminal stores broke through 5000 in succession, and gradually dispersed the competitors of the same scale. < /p >
< p > < < a href= > http://www.91se91.com/pioneer/ > > marketing innovation > /a > at the same time, the pace of technological innovation of Jinjiang shoe enterprises has not slowed down. Big shoe companies set up their own R & D centers, and cooperate with upstream enterprises and research institutes. At this shoe fair, special scientific and technological achievements exhibition and trading hall has been set up. < /p >
< p > dozens of scientific research achievements from Sichuan University, Xiamen University and other institutions were introduced. These technologies are mainly focused on the improvement of < a > shoemaking process < /a >, the invention and innovation of shoe material. The footwear manufacturer, the shoe manufacturer, is also developing and innovating equipment and production processes according to the needs of shoe manufacturers or importing advanced technology from abroad. Shengda Group's new Kai Jia Machinery, which provides equipment support for leading enterprises such as Anta and 361 degrees, is also a R & D partner of these enterprises. "Only technology keeps pace with the needs of enterprise development, can we have stable customer sources, rely on pulling ties, and survive, but can not develop." Its general manager Su Yiyang said. < /p >
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