China'S Men'S Wear Industry Enters The Brand Growth Period As A Whole

< p > the development trend of China's men's wear brands shows us the radiance at the end of the tunnel. Before that, Chinese men's wear brands have been walking in tunnels, from survival to development, and then to scale production. Men's clothing enterprises have begun to consider strengthening brand building.

This process is misunderstood and forced by the environment, but the Chinese men's clothing industry has entered the brand growth stage as a whole.

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< p > "I expect people to think of Yi Wen when they think of what kind of < a target=" _blank "href=" http://www.91se91.com/ ">" clothes /a ", but a group of people who have never tried to give up their future life after happiness, honor and setbacks. They cherish emotions, persist in their careers and have wonderful experiences. They are a group of men with stories.

Recently, Xia Hua, chairman of Yiwen group, described the ideal man's suit in an interview with reporters.

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< p > from the perspective of sales scale, it is difficult for the 18 year old eads to rank the forefront of men's wear industry. However, in terms of brand operation and design of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > with Chinese cultural elements, Yi Wen provides a reference for men's clothing enterprises to enhance their brand competitiveness.

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< p > < strong > seek design breakthrough < /strong > /p >

< p > China has a strong manufacturing capability, but China's local clothing brands are often at a disadvantage when competing with foreign brands.

Xia Hua believes that men's clothing, especially suits, is an imported product in itself. Under the influence of western design concepts, China's < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > mostly belongs to imitation or even plagiarism.

Without the roots of Chinese culture, what is designed can not be recognized by Chinese consumers.

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< p > Xia Hua believes that the inner circle and low-key luxury are Chinese philosophy of life. The Chinese pursuit of clothing is relaxed and round and detail oriented.

The general concept of Western clothing is obvious, like shoulder pads, color publicity, which is in sharp contrast with the Chinese's low-key introvertion.

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To create a fashion with Chinese concept, P is a great challenge for designers to implant oriental culture elements.

Yi Wen encourages every designer to be bold and innovative. No matter who is studying abroad or who is growing up in China, the core requirement is how to embody the spirit of Oriental people.

For high-end custom customers, designers are required to design products that can express their connotations according to their intentions.

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< p > Xia Hua brings out a 2013 autumn and winter menswear: every detail is very particular.

The cutting and stitching of shoulders combine the manufacturing process of Chinese and western.

The west is good at using shoulder breaking techniques. The shoulders of the costumes are upper shoulders.

The traditional Chinese craft is to insert shoulders, so it is a traditional shirt to use the technology of dual-use in the manufacture, but from the front and side, the sleeve shoulder part is completely integrated, and it will not cause tension.

It is comfortable and relaxed to wear on the outside. It is comfortable to wear a suit collar or a small cardigan outside, and a button with ink jade is a set of strong Chinese style clothes that people can read.

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At the London Olympic Games in P 2012, when Yi Wen held a fashion show in London, the Harold Titman, chairman of the British Fashion Association, expressed three points: "first, this show upset my thinking about Chinese design. I imagined that the Chinese design was a very exaggerated dragon, Phoenix and cheongsam from the outside, and the show of Yi Wen was very low-key and normal. Second, what I am most happy about is that it is a fashion that can be worn on Westerners. Third, it is a brand that can be sold well in the western market and can produce great commercial value." Harold Te

Xia Hua believes that this is a great affirmation for China's clothing brand going to the world.

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< p > < strong > strengthening brand building > /strong > /p >

< p > the lack of competitiveness of men's wear brands has always been a source of regret for the industry. From the perspective of the development of China's modern garment industry, it is indeed not easy to catch up with or even surpass the brands of western enterprises for decades or even hundreds of years in just 10 years.

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"P" Xia Hua said that in recent years only gradually recognized and valued the importance of brand.

Yi Wen started the exploration of brand development many years ago.

Xia Hua believes that brand is the cultural symbol that people really surpass the product and understand the product behind it, not the product itself.

When the product is beyond the value of the product itself, it can be called the brand.

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< p > after the establishment of brand by Yi Wen, Xia Hua carries out two major integration: one is the internationalization of the supply chain. At present, 147 foreign suppliers have been integrated by Yi Wen, from fabrics and even small to zippers from all over the world. At the same time, dozens of domestic and foreign garment factories are producing for Yiwen, and truly realize China's design of global manufacturing.

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< p > second is the integration of global talents.

Yi Wen set up a design studio in Paris, Milan and London. Yi Wen is China's first men's clothing company holding the "China Design Competition" among global designers. She hopes that designers will dare to touch their culture and integrate into a Chinese brand to fully display their design inspiration.

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< p > < strong > how does global manufacturing ensure quality? < /strong > /p >

< p > before the start of the annual product season, the design team of Yiwen's clothing, brand design team and raw materials business team has made many discussions, including the material requirements of raw materials, followed by the creative theme, such as the Chinese landscape or the Chinese architecture, and many creative ideas that have been researched and submitted to the raw material supplier. The raw materials are selected manually according to the manuscript of the creative manuscript, followed by the designer, and then the raw materials are produced. After the raw materials are produced, the designers of the documents are used to make samples from these raw materials, and the global ordering business starts to order.

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< p > Xia said that strict procedures ensure the quality of products, and to build a well-known brand still need to go a lot.

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< p > Kevin Kelly is the advanced custom brand promoted by Yi Wen, and the operation of this brand may be able to see a little brand of Yi Wen.

Yi Wen provides high-end customers with the best service. It can not only provide individual design and production according to the requirements of customers, but also can customize the colors, patterns and materials of fabrics according to the requirements of customers.

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< p > Yiwen has a highly qualified stewardship team. It not only provides guests with dress advice on various occasions, but also helps customers manage wardrobes, and provides clothes for the whole set to provide washing service, while guests only need to wear them, without considering whether they fit well or properly, because the housekeeper has already prepared for him. < /p >

< p > Xia Hua believes that the development trend of China's men's wear brands has led us to see the radiance at the end of the tunnel. Previously, Chinese men's wear brands have been walking in tunnels, from survival to development, and then to scale production. Men's clothing enterprises have begun to consider strengthening brand building.

This process is misunderstood and forced by the environment, but the Chinese men's clothing industry has entered the brand growth stage as a whole.

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