Shoe Enterprises Will Rely On E-Commerce To Become Bigger And Stronger.

< p > petroleum, rubber and cotton are the three main raw materials of < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx > > shoes production < /a >. Last year, the prices of the three main raw materials rose to varying degrees.

Domestic natural rubber prices surged from 25000 yuan / ton to the highest level of 39800 yuan / ton, and experts pointed out that the price of natural rubber will continue to rise in 2011, and the price of oil and cotton will also rise sharply.

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< p > > after the Spring Festival, enterprises in Jinjiang opened their doors as usual. But one day, two days, three days... But it was hard to see the workers' figure. "Recruitment difficulty" became the most troublesome problem for enterprises. In order to recruit workers, enterprises racked their brains and chartered cars to go to Guizhou, Sichuan and other places to recruit, raise staff salaries, and improve various welfare policies. < /p >

< p > by the impact of rising raw materials and the increasing cost of hiring, the pressure of shoe manufacturers in Jinjiang this year is even greater than before. The increase of rental admission fees and labor costs in stores and shopping malls makes the bottleneck of traditional sales channels prominent, and the road is narrowing. After years of market shuffling, the enclosure of major brand channels has basically ended, and it is very difficult for enterprises to make further breakthroughs.

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On the contrary, the performance of e-commerce is rather "giving power". In January 18th, the China e-commerce research center, a well-known domestic e-commerce research organization, officially released the "2010 China e-commerce market data monitoring report". The report shows that in 2010, China's e-commerce market turnover has reached 4 trillion and 500 billion, an increase of 22% over the same period last year.

In the total volume of e-commerce pactions, the B2B e-commerce paction volume reached 3 trillion and 800 billion, an increase of 15.8% over the same period last year, and the online retail market scale reached 513 billion 100 million yuan, up 97.3% over the same period last year, nearly double that of 2009, accounting for 3% of the total retail sales of social commodities.

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< p > China's earliest footwear enterprises that test the water business of electronic commerce, such as Lining, XTEP, 361 degree, Anta and other brands, have widened sales channels through a href= "http://www.91se91.com/news/index_q.asp" > e-commerce > /a >, and doubled sales volume. According to the reporter's news, Anta's sales in Taobao platform in 2010 exceeded 100 million yuan.

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< p > in this Law of the jungle market, every enterprise wants to stand out from itself. How to convey good products to consumers through various channels and mobilize the enthusiasm of consumers has become the first consideration of enterprises.

Reduce the cost of shoe enterprises and reduce inventory, e-commerce in advertising, promotion and other links, the cost is lower than the traditional media, and also more targeted.

Through e-commerce platform to find suppliers, can also reduce procurement costs, but also for enterprises to grasp the stock market is not allowed to market, can also be sold through e-commerce.

This encounter with electronic commerce can be said to be the most powerful weapon behind the unprecedented development of shoe enterprises, so as to continuously enhance their overall competitiveness. < /p >

< p > in order to explore how the footwear industry can focus on the focus of the construction of channels and supply chains through e-commerce, analyze the actual needs of enterprises and find the best solution to promote the application and development of < a href= "http://www.91se91.com/pioneer/ > < < /a > > e-commerce. The Jinjiang Municipal People's Government, Jinjiang economic newspaper and global shoe net will jointly organize the" 2011 China (Jinjiang) footwear industry e-commerce summit "in April 17, 2011 at Jinjiang Marco Polo Hotel, and become one of the official series of important activities of the thirteenth China (Jinjiang) International Shoe Fair.

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< p > summit will be invited to Ding Zhizhong, Zhou Shaoxiong, Peng Kong, Li Shubin, Chen and other business executives, Lining, XTEP, 31st degree, BELLE, Hongxing Erke and other business representatives, Taobao network, pat net, Amoy shoe net, Jingdong mall, Dangdang, good Le buy and other platform responsible person to the scene.

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< p > we sincerely invite the brand leaders of the shoes industry to have a dialogue with the top figures of e-commerce and discuss the opportunities of e-commerce under the current situation.

Get insight and plan, and win the battle.

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