Behind The Rise Of Clothing Prices The Rise Of Production Costs.

I do not know from geometry, thousands of dollars. clothes It is a common phenomenon in shopping malls. Before the "100" price system, clothes are gradually replaced by "thousand". clothing For example, on the other hand, consumers who complain bitterly, consumers can not afford to see the ten thousand yuan of wages, so that clothing prices have caused "public indignation". On the other hand, they always shout "no money" brand manufacturers. What is the price of clothing brand?

　　 Who depends on the price of clothes?

In Shanghai shopping malls, there are many short sleeved dresses priced at over 2000 yuan, and the price of women's short sleeved T-shirts sold in modal dresses has reached nearly 1000 yuan. Many clothing consumers reflect the unacceptable price of clothing.

To put it simply, the cost of a garment is related to the cost of raw and auxiliary materials and the wages of employees, of which the proportion of raw materials and accessories is between 30% and 35%, while the proportion of employees' salaries is 60%. Of course, it also includes depreciation costs for some equipment, management fees for factories, shops and so on. According to the analysis of the industry, in the analysis of the cost ratio of the domestic clothing brand, 20% or 35% of the rent is accounted for or accounted for by 2; the tax accounts for 15% to 19%; 3, discounts and unsalable sales account for 15%; 4, administrative and manual 12%; 5, raw materials 10%; 10%, advertising accounts for 10%; The existing tax policy only costs 17% of the cost of raw materials, even if you lose money. The cost of raw materials is not high. We can see that for clothing costs, raw materials, labor, advertising and transportation accounted for less than four of the total cost of 30%.

　　 Behind the rise in clothing prices

Rising production costs

Rising raw materials is one reason why clothing prices are soaring. At the same time, as the wages of workers continue to rise, the wages of employees have given birth to the cost of production, and the rise of production costs has led to the rise of final selling prices.

　　 The problem of agency system is exposed.

Compared with the cost increase of raw materials and workers, a tier of agency system is an important reason for higher clothing prices. Generally speaking, the agency of clothing brand will have the general agent of the national agent, the general agent of the city and so on. So the result of the agency is to earn profits in the links of every agent. Finally, the result of the increase in price increases the retail price of the clothing.

For example, the cost of a jacket is 100 yuan, and it can be turned into 120 yuan in the hands of the provincial agent. When the agent reaches the market level, the price can rise to 200 yuan. However, at what price they will be bought by consumers, it depends on the final retail terminal of these garments. Insiders say that the final price increases will be determined by brand awareness. "The general brand may increase its price by about 5 times (i.e., the price is 6), and the famous brand can even reach 10 times, and the international top brands are as high as dozens of times. In addition, different retail terminals will also affect the rate of increase. For example, the retail prices of general community stores are lower than those of downtown shopping districts.

　　 Domestic clothing brands are competing for high-end routes.

In addition, the industry believes that another important reason is that in recent years, domestic clothing brands are scrambling for high-end routes. At present, many large commercial enterprises serve only a small number of high-end consumers, and a large number of middle-income and below consumer groups are gradually excluded from large groups of shopping malls and shopping centers. The fast rising rent of traditional retail industry not only eroded the profits of retail business, but also made the retail industry gradually abandon the good quality and cheap products, and infringed the interests of consumers, especially low-income consumers.

　　 Clothing brand value added

Mark Ed Faye Designer Zhu Wenjie thought that two years ago I talked with a Italy designer. He said that the current Chinese clothing market is very similar to that of Japan 20 years ago. But I think the brand awareness of today's China is much faster than that of Japan 20 years ago. All levels of clothing are working hard to build up their brand image, which will lead to a more systematic and more brand concept, so the added value is also gradually rising.

　　 Consumers believe that "the more expensive the product, the better the product".

Many consumers have such a view of consumption that the more expensive products are, the better. During the CHIC fashion show, the clothing store interviewed many people in the industry. These people said that in fact, the costumes are not the more expensive products, the T-shirts are T-shirts, and the price of a T-shirt will not be higher than that of a coat. However, I have to admit that the consumer psychology of consumers has condoned the rise of clothing prices to some extent.

　　 The threshold needed to enter shopping malls

An industry insider who does not want to reveal the name said that clothing brands enter the shopping mall. Besides the product quality and terminal image, the price of the clothing itself is also an important factor in the shopping mall consideration. If the clothing price is low, the market side thinks that this position does not take advantage of the improvement of the business level. Therefore, the market threshold has also become the invisible factor of rising clothing prices.

　　 Possible results of price increases

Lily Jiang Daijun, director of national sales of women's wear, believes that the prices currently purchased by consumers are already higher than consumers' consumption power. The next round is likely to be a high price clothing enterprise. This kind of high price is not going all at once, but gradually returning. This is the trend of future competition and the trend of consumers' choice.

Some people believe that mature brands launch their sub lines or even three lines to cater for, or the development of fast fashion industries like Zara and h&m. This phenomenon is a striking feature of the European market at present.