Most Outdoor Brands In Guangdong Evolved From Outdoor Stores.

According to the analysis of the insiders, the domestic outdoor sports market can be summarized by three major plates. The outdoor pattern of Min faction is based on the subdivision and expansion of the Quanzhou sports market, while the Jiangsu and Zhejiang provinces are gradually transforming into domestic sales through outdoor trade orders. Most of the Guangdong brands are evolved from outdoor stores. Of course, this can not be generalized, for example, in Dongguan, there are many outdoor enterprises from raw materials processing to trade orders, and then build their own brands. Their growth and development path is quite tortuous.

Recently, some media reported on the development status of Dongguan Nanhua outdoor, and its continuous transformation in the market to survive in the cracks, has a certain representativeness in many private enterprises in China. Dongguan Nanhua outdoor initial production sleeping bag, because the risk of a single product is bigger, so later it helps people to produce backpack, and then run a garment factory to diversify products and further reduce risks. At that time, the market for sporting goods and outdoor products began to develop in the mainland, and many brands developed well. So in 2006, Nanhua founded the brand. Up to now, it has gone through five stages: "development - pauses - Development - pause - development". Last year, sales of mango brand reached 60 million yuan. Nanhua outdoor responsible person, has been using the factory trade orders this profit in supporting the development of the brand, in the future, hoping to bring the profits brought by the brand to feed the factory.

According to introducing, the development road of mango brand is very tortuous, there are two basic pause, one is the 2008 financial crisis, the other is the European debt crisis in 2010 or so. In the 7 years development process, there are more than 100 stores with the most brand stores, at least 10 times. Preliminary statistics show that the company has invested 70 million in brand building in the past 7 years, and has been promoting the development of mango brand through the factory profits generated by trade orders.

At present, there are 50 brand stores in Manco, with annual sales of about 60 million yuan. The products sold by Manco brand include sleeping bags. clothing It is said that it will further push forward the brand development plan, and strive to achieve 100 stores in 2018 and 300 stores. The sales volume of single stores can be increased from the current 1 million 200 thousand yuan to 1 million 500 thousand -200 yuan.

According to statistics, the total number of local outdoor brands is about 405, most of which are outdoor or outdoor outdoor routes. shoes The transformation of clothing has generally had the experience of OEM OEM. In recent years, with the increase of wages, raw materials and other production factors, the profit margins of trade orders are getting smaller and smaller. For small and medium-sized enterprises, the way to build brands through earning OEM costs will be narrower and narrower.