Local Brands Welcome Spring Demonstration Effect To Drive Consumption Boom

Peng Liyuan, the first lady, is rich in Chinese culture. Not only does she dress the image of China, but also has a cultural confidence in P.

Under this powerful demonstration effect, the domestic consumer brands such as a target= "_blank" href= "http://www.91se91.com/" > dress "/a" have been set up in China, and some brands have even lost their products.

The first lady's dressing charm has awakened the dream of revival of the local brand a target= "_blank" href= "http://www.91se91.com/".

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Looking back at the garment industry in China over the past few years, we can easily find that its expression is bumpy, complex and changeable. < p >

It is in this complex environment that Peng Liyuan, the first lady, awakened the dream of revival of China's local clothing brand with her image, wisdom and full attire.

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Thirty years ago, she showed the unique charm of Chinese national music as a singer. After thirty years, she took the role of "first lady" to shoulder the mission and duty entrusted by the times, and infected the whole world with her unique temperament and style of dressing. P

It can be said that from the thick Moscow of history to the passionate continent, "first lady" with a dignified and gracious temperament and noble atmosphere, in enhancing the image of the country and showing the charm of Chinese clothing, it also injected strong impetus for the revival of China's fashion industry and the revival of the garment industry.

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< p > in fact, the unique effect of the first lady is not unique to China.

In the short span of three years from 2008 to 2010, Michel, Obama, the first lady of the United States, had brought about a total of about 2 billion 700 million dollars in economic benefits for the clothing brand she wore, and became the most powerful booster behind the American fashion industry.

So, at the present time, similarly, as the "first lady" of the big country, can the charm of clothing displayed in Peng Liyuan's diplomatic event wash away the long-standing quality nightmare in our clothing industry? What kind of promotion will the butterfly effect produced by the first lady on the remodeling of our national costume brand? And with these questions, we will interpret the charm of the first lady's clothing.

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< p > < strong > there are both difficulties and warmth. The first lady set off a fashion trend < /strong > /p >

< p > if it sums up the Chinese clothing market in a word, I am afraid that it is most appropriate to use "having difficulties and getting warm".

"Entering" is that over the past few years, the sales volume of clothing industry in China has continued to grow. "Sleepy" is that China's national clothing brand is still unable to get rid of the chronic diseases of quality and the international clothing giants; and "warm" is that the fashion trend of "first lady" Peng Liyuan's dressing style swept across the world instantly, making Chinese brand popular all over the world.

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< p > reporter found that in Russia, "first lady" Peng Liyuan changed a total of five sets of clothes -- elegant and hidden blue windbreaker, bright and fashionable double row wind coat, Chinese and western mixed khaki and knee skirt suit, tailored black suit and dignified and bright print suit.

In the hot Africa, Peng Liyuan matched the former light blue scarves to create the influence of fashion with simple and economical means. It not only embodies the respect for the organizers, but also explains the fashion very well. The materials are not complicated.

Needless to say, the appearance of "first lady" has attracted widespread attention from all over the world, and has been well received.

Foreign media said: "Peng Liyuan clearly has the competence to be the first lady in the new era of China."

"Atmosphere", "fashion", "elegance", "warmth", "calm" and so on, became the new endorsement words of the domestic clothing brand instantly.

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< p > "suddenly like a spring breeze", maybe the Chinese ancient poem is the most appropriate description of the first lady's trip. Peng Liyuan's appearance of every dress has aroused great heated debate at home and abroad. "The first show is dressed appropriately, and is generous" is an evaluation of foreign media, and a message that "Ms. Peng Liyuan wears clothes and bags is China's local products" is a trend that attracts consumers both at home and abroad.

It can be said that the Chinese "first lady" dress has become a fashion model in the current international arena.

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< p > < strong > local brand welcomes spring, demonstration effect drives consumption upsurge < /strong > /p >

< p > in the spring of this beautiful season of gradual recovery of all things, Peng Liyuan, the first lady, is rich in Chinese culture, not only to open the image of China's opening up, but also to establish a cultural confidence inside.

Under this powerful demonstration effect, the domestic brand clothing consumption boom has been raised, and some brands have even lost their products.

For example, under the influence of the "first lady" effect, the local brand "exceptional" shop in Xiamen can shine brilliantly.

It is understood that the clothes and bags carried by Peng Liyuan during the visit were all custom-made by the brand. While the first lady was unveiled, other similar stores in Xiamen and other parts of the country and Peng Liyuan soon sold out.

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< p > reporter also found in the visit that many women are very fond of Peng Liyuan style "Chinese style" costumes. They think that the "first lady" dress shows Chinese characteristics and enhances the confidence and charm of women at the same time.

Ms. Zhao, who lives in Sunjia Tujia in Weihai, told reporters: "since I saw Peng Liyuan disguised on TV, I bought the same black coat and mustard yellow scarf worn by Peng Liyuan. Although I don't know what the quality is, I must buy that noble atmosphere."

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< p > it can be said that the dress of the first lady has brightened up the consumers at the same time, and has also brought an excellent opportunity for the national garment enterprises to rise.

Insiders said: "under the guidance of domestic brand, Peng Liyuan, the domestic clothing brand, especially the high-end clothing brand will usher in new development opportunities.

In other words, because of the exemplary role of Peng Liyuan, the domestic clothing brand will not only become a fashionable brand in the country, but also will become a world-class brand.

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At present, with the charm of the first lady, the confidence and enthusiasm for Chinese clothing at home and abroad continues to spread. P

I believe that in the long run, the consumption fever that ignites the first lady will continue to heat up.

What we can see is that this Chinese "clothing dream" has already set sail in a grand way.

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< p > < strong > it is difficult to sell people only for a long time. Quality is the watershed of international competition. < /strong > < /p >

< p > there is no doubt that the popularity of domestic fashion brands is a ride on the "celebrity effect".

These native brands, once unknown, are now largely dependent on the consumers' imitation complex. The national brand is still a long way to go to truly break through the fog of reality and truly realize the soaring of Kun Peng.

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< p > "as we all know, for a long time, it is an indisputable fact that the domestic clothing brands are often left out in the cold. Consumers also think that the domestic clothing brand means obsolete style, low quality and low grade.

However, it should be noted that the international first-class luxury goods, besides brands and styles, come from abroad. Raw materials, design, production and main sales sites are basically in China. Compared with China's high-end brands, world-class brands may have advantages, but they are not unattainable and unreachable.

It is not uncommon for Chinese cosmetics brands to successfully attack foreign brands. These brands have used the core concept of Chinese style with the same flavor. Perhaps this is also a breakthrough point for other brands of Chinese goods to compete with foreign brands in terms of technology, research, marketing and management.

Of course, quality is still the pursuit of commodities forever.

Therefore, for domestic garment enterprises, we should take this first lady effect as an opportunity to further follow up the market while paying attention to clothing styles, quality and research and development. Only in this way can the rise of Chinese national costume brand have hope.

Shandong clothing association relevant person in charge accepts the reporter telephone interview.

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< p > "strike iron needs its own hard".

Although many domestic clothing brands already have a certain reputation, most of them are still in the stage of imitating international brands. Technology development, style innovation, production technology and so on are still relatively weak, making the Shanzhai goods overflow, and can not really win the recognition of consumers.

Careful consumers are not hard to find. In the past 2012, a micro-blog about "national sheets" triggered a heated debate on the Internet. A popular bedsheet, which is popular for decades, is "classic" whether it is flower color or material. Although the trend of selling is no longer in the past, this kind of high quality product has left an indelible mark in the hearts of a large number of loyal consumers.

Part of the reason for these products is "nostalgia", which is partly due to nostalgia. But this shows that consumers' distrust of the quality of contemporary products makes them not only durable but also of good handle, which is not only safe but also able to withstand the scrutiny of time, so that the price of this "antique" sheet on online shopping has risen from the original seventy or eighty yuan to more than 200 yuan.

From this example, as a consumer product, the conclusion that "quality is product life" will never be out of date.

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In the current fierce market competition environment, China's clothing brand should not only rely on the original accumulation of brand capital, adhere to the quality, do well the brand of conscience, but also rely on "past" instead of sticking to the "past", and constantly adapt to the new development situation, and learn from new brands and foreign brands in product innovation and marketing means. "P"

The official further pointed out that for a long time, China's clothing brand was inferior to the international clothing brand.

On the one hand, the international fashion brand has a more mature model in brand image building, brand promotion can be described as "handy", but our clothing brand is weak in this link, and it is difficult to produce strong brand effect; on the other hand, Chinese consumers are more keen on the international clothing brand, and think it is more fashionable and the purchase value is higher.

In order to enhance the international competitiveness of our clothing brand, we should not only pay attention to quality but also take the branding way, and we should also improve our innovation ability and upgrade from "manufacturing industry" to "creative industry".

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< p > in conclusion, our clothing enterprises need a voyage to realize "dream", and we need to always regard "quality" as a lighthouse to lighten the voyage.

Because it is worth the expectation of hundreds of millions of Chinese consumers that even if there is no "first lady", the domestic clothing brand can still be strong in the Chinese market and stand on the top of the world clothing brand.

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