Shoes And Clothing Enterprises Pursue Comprehensive Production And Marketing Integration.

< p > recently, a lean production management method is being introduced into Quanzhou's manufacturing industry to promote industrial upgrading and development.

In June 1st, Qipai < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > introduced the Lean Project of Taiwan Guoxin Business Management Consulting Co., Ltd. lean management expert guidance, held the project initiation meeting, first cut the production lean from the western-style clothing factory.

Time goes on for another week. In May 25th, seven wolves men's wear signed up with the Japanese new technology consultancy company, introducing the lean management concept of TOYOTA's production mode.

Not long ago, a brand sporting goods company set off a process reform, and the workers' salaries were changed from piecework to timing, making production more lean and product quality more stable.

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< p > "lean management requires reducing waste in production, improving efficiency and improving quality. To implement the product level is to focus on consumer demand and provide consumers with the right price and international quality products."

Zhou Shaoming, general manager of the seven wolves industrial Limited by Share Ltd, gave voice to the current management reform of many brand enterprises.

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< p > < strong > narrowing the process spacing, saving cost < /strong > < /p >

< p > < a a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Introduction to the industry. In the traditional mode of production, each process is separated and is in an isolated island operation state. Basically, each process is carried out in mass production, resulting in the enlargement of the floor area, the increase of inventory, and the inefficiency of the whole.

"In addition, there will be a lot of stagnation in the middle, which will lead to a long production cycle, and there is still a waste of pportation and other processes, resulting in two waste of personnel and venues."

He said.

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< p > "importing" lean production "means narrowing the distance between processes and processes, streamlining production, carrying out small batch or even" single piece flow "operations, shortening production cycles and eliminating two wastes in the middle.

Zhou Shaoming said that lean production management will also eliminate the surplus manpower by setting Takt-time (beat time), perform action analysis, shorten Cycle Time (cycle time), and ensure product quality through Pokayoke (error proofing) design.

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< p > lean management is actually to set up a just in time pipeline for enterprises, readjust the production rhythm and ensure the efficient use of production.

Li Jimei, general manager of Taiwan Guoxin business management consultant, Quanzhou branch, told reporters that the cooperation with Qipai was to import lean production into seven cards and establish the first pillar of TOYOTA house, namely, just in time production (JIT), that is, to establish a fast production line; two, to import lean management concepts and establish the second pillars of TOYOTA house automation, so that problems can arise automatically, and problems can be stopped automatically; three, automatic detection, error prevention, on-site quality management, root cause of solving problems, and training of corresponding management teams.

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< p > "after the lean project is launched, the project diagnosis report will be issued, and then the process improvement will be made according to the report. Monthly summary will be made in the process of lean production and management lean, and the consulting company will follow up the project every quarter and submit continuous improvement suggestion report."

Seven cards, the person in charge said.

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< p > Huang Shaoxiong, chairman of Wan Jia Mei Group, told reporters that the company introduced lean production projects in 2009. In 2010, Wan Jia Mei and Guoxin set up "Guoxin ERP information technology" to solidify this system.

"After several years of practice, the number of employees in the three factories has decreased from the original more than 7000 to more than 4000, but the output value and profits continued to grow."

He said.

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< p > < strong > fixed process duration, stable quality < /strong > < /p >

< p > Taiwan Guoxin business management stationed in Quanzhou 16 years ago and introduced lean management projects earlier in the manufacturing industry. Li Jimei, head of the company, is well aware of the development of this project.

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< p > why can lean management save manpower? It is because it does not require highly manual labor. It not only makes the process more reasonable in the process, but also sets the curing action, making the production of a process simple and easy to learn, and workers can quickly get started, allowing the process to be clearer and the workers more skilled.

She said that certain process fixed time, fixed production action is a characteristic of lean production.

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< p > a senior executive of a sporting goods brand in Quanzhou said that before the shoe and clothing industry, the bonus of workers was mostly calculated by piecework. "In this way, during the working hours, in order to make more products, there may be 10 needles for cars, some products only have eight or nine needles, although the products produced do not seem to be very different, but when they are actually used, they may be easily off-line or have other quality problems".

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< p > he disclosed that the company is trying to introduce time production mode in the production workshop.

"For example, a process requires 10 needles for cars, 10 needles, 10 seconds, 10 seconds. What kind of actions should be taken to complete the process? Workers must be meticulous. Workers will no longer calculate the wages according to the number of completed items, but take time wages, but they should be linked to the quality of products."

He said that the quality of products coming out would be more stable.

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< p > "on the basis of time wages, wages can fluctuate according to the quality of products and the number of products. This is not a blow to the enthusiasm of the workers, but also ensures the quality."

Cai Zhelong, chairman of Dragon International.

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< p > "when everyone is talking about" fast fashion ", the seven wolves believe that we should pay more attention to the improvement of product quality so as to meet the needs of consumers.

Zhou Shaoming said that while investing heavily in the introduction of lean production management, the company also updated several advanced production equipment, increased the intensity of technological innovation, and laid the foundation for enterprises to improve their core competitiveness.

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< p > < strong > production and marketing integration, pursuing fine < /strong > /p >

< p > lean production is getting more and more attention by brand enterprises, which is closely related to the changes of the environment over the past two years.

According to the analysis of the industry, in recent years, the development of the local shoe and clothing industry is facing a very severe test because of the impact of rising raw material prices, high inventory rate, rising labor costs, and weak domestic and foreign demand markets.

In this case, enterprises actively respond to external challenges on the one hand, and actively advocate "lean production" as "internal revolution" on the other hand.

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< p > "we have introduced lean projects in the manufacturing industry in Quanzhou since 2009. There are not many people who can accept it. In recent years, with the change of environment and the maturity of entrepreneur management concept, more and more enterprises have introduced lean projects."

Li Jimei said, and along with the changes in the external environment faced by enterprises, the Lean Project of marketing strategy is also being accepted.

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< p > "previously provided tools and methods for enterprises. In the future, we need to provide overall consultation solutions and provide results for enterprises.

The lean project will also involve not only production, but also the management improvement of strategic marketing positioning and product core advantages.

She said.

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< p > Huang Shaoxiong believes that business decision-makers are critical to the judgement and positioning of future market.

In other words, what you want to do, where you want to go and who you serve, what role you will play, and have a clear strategic roadmap. Strategy determines the success and failure of enterprises, and tactics determine the speed of enterprise development.

He said that enterprises adhere to the orientation of specialization and refinement, and will increasingly pay more attention to the refinement of management.

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