Thick Street Hongyun Shoe Material Big Hand Put Into The Factory Shop Again Attack

Recently, reporters learned that good luck in thick street. shoes Lumber said it will spend third yuan on the development of the project for two years, which is another two years after the company opened the Hongyun shoe material Plaza in 2007. It is reported that Dongguan Leatherwear The shoe industry association will open a 2000 square meter factory store in Humen shortly after its first factory store opened in Houjie last November.

The industry of Dongguan shoes has been very frequent recently. The industry is quite concerned about this series of actions. Insiders believe that under the multiple pressures of RMB appreciation and labor costs, this series of actions has provided favorable conditions for Dongguan shoe enterprises to actively expand the market. However, there are also some people in the industry who are not optimistic about this. The shoe companies open the domestic market and enter the wholesale and retail industry. Apart from the price advantage, how to compete for customers, how to provide services and how to deal with the extrusion of online businesses are all the problems facing the shoe factories.

　　 A high-profile investment

Although the third phase was officially opened in August this year, Hongyun held a press conference at the beginning of this month, which is rather rare in the shoe market of Dongguan.

The third phase of Hongyun shoe material shoe Plaza is closely related to the first and two phases of the shoe material city. Among them, the third phase project has an area of about 38000 square meters, with 366 shops and 300 supporting parking lots.

Hongyun shoes material Co., Ltd. Zhuo Mu Hung said that the three phase of Hongyun will try to run foreign trade. clothing Products, such as finished shoes, handbags, bags and so on. Zhuo Mu Hung said that the three phase of Hongyun will provide an e-commerce platform to provide free employment opportunities and business development platform for 300 college students. In view of the fact that college students have many difficulties in starting a business, Hongyun will provide free "hardware" including shops, purchase channels and even offices. According to the disclosure, the three phase of the recent grand luck will also be listed as the "entrepreneurial base for college students".

As a matter of fact, Hongyun shoes invested huge amounts of money in September 2007, and embarked on the establishment of the "shoe industry kingdom" in Houjie Xiamen. Soon, because the market's many merchants are factory outlets, product competitiveness is strong, plus location advantages and the advantages of the surrounding shoe business enterprises gathered, the market's reputation is rising.

As the market is booming and business is improving, Hongyun company has built a two phase of Hongyun shoe material and shoe Plaza with a construction area of 13 thousand square meters in December 2008.

Zhuoki O said that the next step will be to increase investment in the three old renovation projects such as Houjie Xiamen, and also plan to invest tens of billions of yuan in domestic market in recent years to create 3 to 5 specialized markets.

　　 Factory shop's attack again

"A factory shop will be opened in Humen, and it will be opened in other towns next year." Recently, Wang Zhuoliang, Deputy Secretary General of Dongguan leather and Footwear Association, told reporters that due to the ideal effect, the factory store model has been welcomed by some shoe companies in Dongguan and will open more chain stores.

Wang Zhuoliang's "factory store" was the first shoe factory shop jointly opened by Dongguan shoe and Leather Association in November last year, and the 10 member shoe companies of Dongguan, such as Qisheng, Japan and SYC. This factory shop mode is different from some specialized market of finished shoes. The shop is built by shoes enterprises themselves, and does not need to provide sales platform through intermediaries, directly face consumers, and adopt brand alliance and factory price direct selling mode.

He said that the factory shop is not only the sales platform of the enterprise, but also the brand exhibition hall of the enterprise. The birth of this model is aimed at unlocking the domestic market.

Crossing the river by feeling the stones, this is Wang Zhuoliang's description of this pattern. He said that as of now half a year, this factory store has developed from 10 member shoe companies to more than 20 enterprises. Many enterprises have begun to agree with this model. They have the intention to open a 2000 square meter factory in Humen recently. Next, they will open factory shops in other towns and towns to help member enterprises to expand the domestic market under the background of the current shoe industry exit.

　　 The development of concern

In fact, the term "factory shop" is not unknown to many people in Dongguan. As early as 2010, the new Southern China MALL, Beijing Kowloon Toy City, Changan Zhongyuan city and the Da Long Mao trade center were the four major outlets for direct sale. However, as a "crab eating man" who expanded the domestic market, it was "thunder and heavy rain, and finally there was no rain."

Therefore, the leather shoe Association's factory shop was questioned at the beginning of its operation, and this time it said it would set up a branch in Humen, which is widely concerned by all circles. According to the analysis of the insiders, Dongguan's four major factory outlets have a good initial intention, but the investment is not good enough. There are not many direct factory outlets, but the factories of the leather shoes association do hold factories for the factories, and their core is different.

Similarly, there are some people who are not optimistic about the opening of the three phase of Hongyun. "There are many shops of the same type that are not yet fully rented. Obviously, there is a trend of saturation." One industry insider said.

Insiders pointed out that shoe companies open the domestic market and enter the wholesale and retail industry. Apart from the price advantage, how to compete for customers, how to provide services and how to deal with the extrusion of online businesses are a series of problems that are faced by these shoe factories and factories.

Success or failure is still waiting for time to test, one industry insider said.