Luxury Brands Maintain A Distant Relationship With The Internet.

< p > in the global retail industry suffered the great impact of the Internet revolution today, luxury brands always seem to maintain an estranged relationship with the Internet. The old enterprises represented by Chanel and Prada think that the Internet will lead to excessive exposure of brands, and the dissemination of content is difficult to control, and it will be harmful to the maintenance of brand image.

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< p > the latest statistics of Pinterest, the largest picture sharing social networking site in the United States, show that the top ten most popular luxury brands are Chanel -- more than 1200 Chanel sharing pictures per day, much higher than Christian Louboutin and Jimmy Choo ranked second, third.

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< p > but ironically, Chanel brand has not even opened its official account on this popular social networking site with nearly 50 million users, but it still can not stop users from downloading pictures from Chanel official website and other fashion websites and enthusiastically sharing them on Pinterest.

Chanel a target= "_blank" href= "http://www.91se91.com/" > dress < /a > pictures are displayed only in Flash format, and can not be shared as if they were deliberately avoided being spread by social media.

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< p > at present, there are only cosmetics and perfume sales on the official website of Chanel.

Pavlovsky, President of Chanel fashion industry, said last year that Chanel.com will launch a special e-service in 2013. But in order to ensure that customers get the best experience and services, the core garments and accessories may take three or five years to consider e-commerce channels.

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The official twitter account of P > Chanel is also more reserved. Although the fans are up to 1 million 600 thousand, the official account has only been voicing less than 500 times so far. The content is mostly a picture of celebrities wearing Chanel, or simply and directly telling fans to "find more contents in Chanel official website".

The tweets account of Christian Louboutin and Jimmy Choo is more affectionate, will release behind the scenes, often interact with fans, but their fans are only 200 thousand and 700 thousand respectively.

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< p > Chanel has more than 510 thousand fans in Sina micro-blog's official account. So far, it has produced nearly 400 micro-blog, which is similar to twitter, but the user activity is very high, and each forwarding volume often reaches hundreds.

Louis Weedon has more than 430 thousand fans in Sina and more than 600 micro-blog releases, but the average forwarding volume is less than Chanel.

Chanel and LV are already more active than two other luxury brands, Hermes and Prada, which have not yet opened Sina micro-blog official account.

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