Do You Know The Big Names Who Go To Logo?

< p > once upon a time, the huge and striking Logo was the most intuitive symbol of identity. It was also the most eye-catching and best designed pattern of many luxury brands.

Today, a luxury brand that has held the banner of Logo has changed its mind and played a "Logo free fashion".

< /p >

Do you still recognize the big names of < p > strong > Logo? < /strong > /p >

< p > in the age of no Logo fashion, how can we recognize you without Logo? This may be a big headache for brands.

Look at the new season series of big names. Can you match the number without any confusion? < /p >

< p > strong > Herm > s < /strong > /p >

"P >" this year's new Herm - s hand chain, no brand of Logo, but the twist of the head of the horse design, ingeniously to Herm - s long history of the logo image into it.

< /p >

< p > < strong > Gucci < /strong > /p >

< p > Gucci launched a few years ago without Logo products.

This 2013 early autumn series bag only has a small Gucci on the snap button, but its brand featured slub handle is still recognizable at a glance.

< /p >

< p > < strong > Louis Vuitton < /strong > /p >

< p > Yes, this is indeed the new handbag of Louis Vuitton 2013 spring and summer.

It is said that it comes from the mini version of the Monceau classic package which was first launched in 1986.

But is it easy for you to think of another brand at first glance? < /p >

< p > < strong > Burberry < /strong > /p >

< p > no grid, no yellowish color, no retro elegance, some only metallic candy and fashionable and smart.

Are these bags from the Burberry2013 spring summer series giving you a big surprise? < /p >

< p > < strong > the Logo products we have followed in those years < /strong > /p >

< p > Coach this American light luxury brand has become the first big choice of many urban women since it has a relative civilian price.

The printed "C" letter pattern has also become its iconic pattern.

< /p >

< p > this Herm leather s belt with classic "H" letters is found to be red in the waist of many officials because of careful netizens.

Under the pressure of public opinion, big Logo has become taboo for a time.

< /p >

< p > this Monogram canvas Neverfull handbag is the first famous brand bag of many young white-collar workers because of its entry-level price and practical design, and of course the most classic LV logo interwoven letter pattern.

And LV's classic design has become the most "copycat" pattern.

< /p >

< p > "you are Hermes, I am Chanel, and we are all Louis Weidenbau."

A few years ago, Hong Huang, a senior fashion media man, gave a simple and vivid description of the fashionable fanaticism of men and women in the Logo worship.

Those highly sought after Logo products also witnessed the complex mentality of people who were initially attracted to luxury goods.

< /p >

Less than P, just a few days ago, a picture of Louis Vuitton's latest advertising blockbuster was pmitted on the Internet.

In the picture, Fan Bingbing, LV's first Asian ambassador, sits gracefully, holding a teacup to make tea tasting. Beside the table is a LV bare green Alma handbag. There are no designs and patterns on the handbag. She is clean and trance. Is it really LV? Although LV soon denied the picture and was not an advertising blockbuster, the topic of "no Logo" fashion triggered by this picture has become the focus of the media for a while.

You know, at one time, LV was the most powerful promoter and beneficiary of Logo's trend.

Once, LV's logo and patterned bags and scarves were the most classic and most popular products.

Even now, even LV has begun to "go to Logo"? < /p >

< p > in fact, this "go Logo" trend began two or three years ago.

After the baptism of the Logo worship craze, Logo used to mark the most intuitive signs of people's worth from the first people pursuing luxury goods, and gradually reduced to a satirical glitz and vanity symbol.

People trying to draw a clear line with them have abandoned Logo and switched to a more low-key fashion without Logo.

However, at that time, the Logo free fashion was still in the pursuit of personalized circles. Now, luxury brands are finally unable to stop or start the "go Logo" campaign.

< /p >

< p > and Burberry should be regarded as the "pioneer" of the luxury brand "go Logo" campaign.

In order to seek "younger", the British brand, which is well-known by the classical grid, announced that the logo pattern should be removed on nearly 80% of the products.

From the latest Burberry advertising blockbusters, you can hardly see the classic grid.

Luxury brands such as Coach, Gucci and so on have recently begun to reduce Logo in the new series gradually.

< /p >

< p > in the face of the bottom-up "go Logo" trend, fashion critics think that "no Logo is the real fashion."

Indeed, the desalination of Logo will make people pay more attention to the texture and design of luxury goods rather than the symbolic Logo.

However, no Logo does not mean that luxury is no longer a function of "flaunting identity".

The brand's movement to Logo is probably just another part of the "pseudo psychology".

They need to be separated from the wider public in order to show their differences.

For brands, the key to victory is that such a division is needed to be recognised by the same kind.

Just like this season's LV Alma handbag and NO e handbag, although giving up the printed Logo printed on the bag, it will still let the discerning eye see that it is LV.

< /p >