Three Unfavorable Factors In Fuzhou Make Export Shoes Enterprises Run Difficult

< p > reporter learned from the Fuzhou inspection and quarantine bureau that after the Spring Festival this year, relevant personnel of the Bureau conducted a special investigation on Fuzhou's export system < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > industry. They found that the relevant export enterprises are facing three adverse factors such as RMB appreciation, and production and operation are facing difficulties. In order to get out of the trough, many enterprises start from transformation and upgrading to find out the way to solve the problem. < /p >
< p > < strong > -- the three unfavorable factors make the export shoes enterprises difficult to operate < /strong > < /p >.
< p > Fuzhou textile inspection and Quarantine Bureau said: "the biggest difficulty facing the shoe companies is RMB appreciation. The company will lose 1000 yuan for every 100 thousand US dollars and 100 yuan for every RMB appreciation. " For example, a medium-sized enterprise with an annual export amount of US $10 million received an order of US $5 million in January 4, 2013. At that time, the receivables could be exchanged for RMB 31 million 450 thousand yuan, and when it was collected in May 30th, the US $5 million could only be exchanged for RMB 30 million 910 thousand yuan, with a loss of RMB460 thousand due to RMB appreciation. < /p >
< p > according to the export enterprises in Fuzhou, at present, the profit margin of low end processing export enterprises such as shoemaking and garment making is about 3%-5%, that is to say, export is 5 million US dollars, and the profit is only about 1 million 500 thousand yuan. This year, the appreciation of the renminbi has eroded the profits of export enterprises close to 1/3. < /p >
< p > at present, export enterprises are generally cautious about ordering prices due to low orders. In terms of labor costs, this year increased by about 15% compared with last year. In the 1-5 months of this year, the number of footwear export enterprises in Fuzhou decreased by 13% compared with the same period last year, but the total export volume increased by 4.8%. The shoemaking industry is a traditional labor intensive industry. In recent years, it has been faced with great difficulties in the production and operation because of the three unfavorable factors, such as the appreciation of RMB, the decrease of international market demand and the increase of production cost. < /p >
< p > footwear is one of the major export commodities in Fuzhou. In 2012, the Fuzhou inspection and Quarantine Bureau inspected 51 thousand batches, 960 million pairs and 1 billion 460 million US dollars of export footwear products, representing an increase of 3.10%, -0.5% and -1.54% respectively. Mainly sports shoes, beach slippers, leather shoes, etc., exported to the United States, the European Union, Africa and other more than 100 countries or regions. There are more than 200 export enterprises in the jurisdiction. Fuzhou is the main production area of plastic slippers in China. There are more than 160 enterprises producing various kinds of slippers in the jurisdiction area, and the value of export accounts for 2/3 of footwear exported in the area. < /p >
< p > < strong > -- Transformation and upgrading to find a way out < /strong > < /p >
< p > according to the introduction, since the beginning of this year, the Fuzhou inspection and Quarantine Bureau has promoted the transformation and upgrading of the traditional processing trade enterprises such as shoemaking industry through the inspection and supervision mode reform. < /p >
< p > in the aspect of enterprise brand building, we should promote the implementation of brand driving strategy through helping and promoting enterprises, and implement brand protection and convenient inspection and release mode for export leading enterprises with large scale, long-term quality and independent brand. The inspection and Quarantine Department of Fuzhou has strengthened the supervision and inspection of export footwear manufacturers, implemented the filing system for footwear brands involved in the production area, launched a campaign to crack down on intellectual property rights and counterfeit and shoddy goods, and provided a good market environment for the development of its own brand, helping enterprises create export brands and world famous brands. < /p >
< p > Fuzhou Delong Shoes Co., Ltd. focuses on the production of brand products, focuses on the development of the "Sun pigeon" independent brand, and at the same time manufactures the Fujian traditional brand "white dove" brand, focusing on developing the African market, producing and marketing the right way, and products set up a good brand image, and the market share of Africa is more than 50%. In 2012, the company exported 45 million 400 thousand US dollars, 110 million pairs, and the export value increased by 21% over the same period last year. And the unit price of the export increased by 10%, and the enterprises also achieved good economic benefits. < /p >
< p > upgrading of product structure. Fuzhou shoe enterprises are trying to upgrade their products. Some of their products are transformed from low-grade slippers to fashion slippers with relatively complex processing technology, and improve their technological content and enhance their added value. < /p >
< p > Fuzhou Kangda < a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a > annual export volume exceeds 10 million US dollars. The company has set up an enterprise laboratory and development center, independently developed a new technology of imitation rubber bottom EVA beach slippers, while improving the skid resistance of products, at the same time, diversifying the product styles. With the continuous improvement of customer and market recognition, its single product profit increased by 15%. The company also adjusts the product structure, reduces the consumption of large quantities of vamp designs, such as needles, and so on, and reduces the cost of labor in the process of product design. With the analysis of the current international economic situation and market changes, the company believes that the mid-range products are most affected by the economic environment, thereby establishing a high-end product, and on the other hand not giving up the low-end hypermarket, minimizing the impact of the economic downturn on product sales. < /p >
< p > in terms of the extension of industrial chain structure, Fuzhou shoe enterprises have gradually extended to both ends of product development and sales from the past orders, and thus opened up a new prospect. < /p >
< p > Fujian new Xianglong Shoes Co., Ltd. is actively extending to the upstream of the industrial chain, and has set up a design and development center, extending the industrial chain to the development stage of products, helping customers develop and proofing, recommending new models and new styles of independent research, striving to give priority to customers' orders, establishing their own overseas marketing teams, and introducing and promoting enterprises to customers. The company's export value reached 34 million 500 thousand US dollars in 2012, an increase of 57% over the same period last year. < /p >
< p > Fuzhou shoe enterprises have also reduced the labor cost and transportation cost by implementing the "going global" strategy. At the same time, they have accumulated experience in international operations in R & D, production and sales, and have improved the level of transnational operation and management of enterprises. < /p >