Sports Brand "Baotuan Heating" Will Channel Development, Differentiation And Other Directions.

P, Nike and Adidas, a powerful international tycoon, has brought heavy pressure to domestic brands. At present, it is also in the winter of domestic sporting goods industry.

A few days ago, in the first China Sporting Goods Industry Summit Forum, Li Ning Co chairman Lining, Anta sports President Ding Shizhong and XTEP International President Ding Shuibo, who were listed on the Hong Kong stock market, sat on inventory, channel reform, differentiation and other industry development problems, all of which said they would "hug and warm up".

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< p > Ding Shizhong: one can not compete with international brands. We can still lock together.

The overall scale of domestic enterprises is now too small to add up to the entire scale, but there is no Nike 1/10 in fact.

Competition is not only peer competition, but also scale competition.

The first competitive goal of tug of arms competition is, first of all, how to lock up the 1 billion 300 million domestic population and not lose it, so as to establish a healthy competition.

Why the whole industry is developing in Jinjiang is very important.

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< p > Ding Shuibo: I am the president of Quanzhou. Ding Shizhong is the president of Jinjiang. We will often communicate with each other. Everyone is going to promote each other in healthy competition.

I believe that the industry can be more benign through the development of Baotuan.

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< p > Lining: I am very much in favor of Ding Zonghe's views. Industry development needs everyone's efforts.

It is very important that we can create some information, skills and viewpoints that we can share in our efforts.

Since the biggest value of market economy is free competition, competition is inevitable, but there is a need to respect each other in competition. This is the consensus of the industry.

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< p > industry insiders explain that healthy competition means that Nike's wholesale mode has begun to change, and the major brands are starting to develop in the direction of direct store mode.

Behind the three industry bigwigs "hug and keep warm", on the one hand, they are among the five major sports brands. Apart from competition, they began to think more about healthy competition. On the other hand, it was a signal that small and medium-sized sports goods companies began to integrate.

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< p > Xiaobian: whenever outdoor products industry meets various problems, there will be a variety of lessons learned from the sports industry, including shop cover, capital introduction, inventory backlog and so on.

From the course of development, there are many similarities between the two.

Mark and Twain once said: history is always strikingly similar, but it will not be repeated simply.

Should we learn to moisten the rain and prepare ahead of time? < /p >

< p > in the past few years, when the sports brand was running smoothly, everyone thought how to stride into the international market step by step and compete fiercely among each other. Now the collective gesture of the three sports giants in the cold winter is worth waking up in the domestic outdoor brand.

Now, internationally renowned outdoor products brands can see China's huge market potential and speed up its beachhead.

An industry analysis shows that at present, the sales of 9 domestic and foreign brands with annual sales revenue of over 100 million yuan in China's market account for 55.81% of the outdoor products market, and the rest more than 600 outdoor products enterprises compete for the rest of the market.

In 2013, the strength of international brands entering the country increased, and the share of outdoors equipment, especially in outdoor a href= "http://www.91se91.com/" target= "_blank" shoes less than /a, rose sharply, and domestic outdoor brands were squeezed.

Under such circumstances, cooperation between domestic brands will be more important.

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