Shoe Clothing Brand Blindly Expand Capacity Sequelae Show "Clear Tail Goods" Become Past Tense

< p > brand > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < category > sold cabbage price online! 199 yuan Lining T-shirt price 19 yuan, Adidas sports shoes 1 fold, Nike sportswear 1.7 fold...

< /p >

< p > no matter in this "brand left war", vip.com and Dangdang net made a lot of money in the "brand left war". They also joined the Lining group in 18 hours to go to the inventory of van geshpin, or the Jingdong mall after the anniversary celebration, and the "full court twenty percent off full reduction" fan V+, all added to the < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > sale.

< /p >

< p > < strong > the blind enlargement of the capacity shows that the sequelae of "/strong > < /p >

< p > "this pair of leather sandals on Saturday will be bought at 169 yuan for everyone, and I will start immediately when I see this limited time special price."

Miss white-collar high told reporters that last year saw the pair of shoes in the mall, the original price of 639 yuan, the price of 400 yuan after the discount let her dispel the idea of buying.

Some time ago, the big promotion on the Internet allowed her to pick up the "big bargain". What she does most often is to browse the brand discount products of the shopping websites regularly.

< /p >

Less than P, like Miss Gao, there are many online shopping people who are keen on buying special products.

Data show that the sale of Dangdang online sale channel has reached nearly 100 million yuan a week.

Meanwhile, since the second day of the end of the remittance line, Dangdang shares soared, closing up to 9.02% in May 8th, and the share price reached $4.35.

As of May 29th, Dangdang shares had risen to $6.12.

< /p >

< p > reporters found that the discount rate of all brand merchandise was less than 70 percent off.

Some clothing is hit 93% off, an original price of 599 yuan heritage brand men's wear is only 46 yuan.

Like Dangdang and vip.com, there are many electric providers.

< /p >

< p > for this, Xiamen Mai Mai Network Technology Co., Ltd. Mai Yu Yu believes that "the continued downturn in foreign trade leads to backlog of goods, and online channels play an important role in cleaning up inventory."

< /p >

< p > recently, < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry 2012 annual report revealed that 50 domestic listed enterprises accounted for about 57 billion yuan.

Compared with 2011, inventories increased by 3 billion 609 million yuan, an increase of 6.76% over the same period last year.

< /p >

< p > and in the past year, the sporting goods industry has encountered unprecedented difficulties.

According to the financial data, in 2012, the total number of six major domestic sports brands, such as Lining, Anta (store) and 31st degree, had exceeded 5000.

Among them, the number of Li Ning Co stores is the largest, and there are 1821 closes in the whole year.

< /p >

< p > Huang Huajun, President of the first commercial network, believes that the low price of brand clothing is the sequel of the blind expansion of production capacity in the first two years of the domestic garment industry.

"Sale products are brand products, quality is guaranteed, and the gap between the original price and the discount price is limited and the sales are limited. This is enough to attract consumers to rush to buy, so as to digest the inventory quickly."

< /p >

< p > < strong > > "clear tail goods" became the past < /strong > < /p >.

Less than P, careful consumers will find that brand clothing and footwear products on sale online are not the only old ones.

< /p >

< p > on Taobao, camels, 3610, rich birds and other famous brands have launched the new summer footwear and group buying, special time sale and pre-sale activities in 2013.

In fact, the "clear tail cargo" has become the past tense.

More brand-name enterprises began to rethink their online and offline positioning.

< /p >

Yu Wei, vice president of Tmall, "a target=" _blank "href=" http://www.91se91.com/ "> dress" /a "leader, said that" pre-sale "mode is an attempt of Taobao platform in 2013.

The new products sold by the next quarter will be put on the line for pre sale, and the consumer's response and sales volume will be pushed back to judge what products are more popular with consumers in 2013.

< /p >

< p > in the view of Mai Po Yu, another reason for forming reservoir pressure is that the brand loyalty of domestic consumers is reduced.

Consumers are "constantly pursuing the price of low-lying land online", while most brands do not develop online sales channels in a timely manner, resulting in the gradual loss of a large number of consumers who are keen on online shopping.

< /p >

< p > industry insiders point out that the Internet is no longer a simple channel for "selling".

Since 2013, more and more direct sales, distributors, including many B2C providers have come to Taobao and other platforms.

< /p >

Ding Shizhong, chairman and CEO of Anta P, said that the relationship and resource allocation between online and offline would be well thought out, and the "tactical to strategic" adjustment would be carried out.

< /p >

< p > Mai also pointed out that multiple channels can revitalize the supply and marketing system, reduce sales risks and expand brand influence.

How to balance the proportion of online and offline is also very important, which requires brand operators to strengthen control over all aspects of the supply chain, which will test the internal management and market ability of the enterprise.

< /p >