The RMB Exchange Rate Against The US Dollar Has Hit A New High This Year. Textile Foreign Trade Is Deeply Implicated.

< p > it is reported that 6.28, 6.26, 6.22, 6.20, 6.18, 6.17...

This group of figures is the trajectory of RMB appreciation this year. From April to June 4th, just 42 trading days, the RMB appreciated more than 1.7% against the US dollar, which has exceeded the appreciation rate of 1.03% in 2012.

Today, the central parity of RMB against the US dollar has risen by 71 basis points, reported 6.1735, and hit a new high in the year.

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"P > RMB appreciation into the fast lane, causing a large number of foreign trade enterprises internal and external troubles.

In addition, orders and profits are reduced, wages and prices of raw materials are rising.

Foreign trade enterprises are facing the choice of pformation.

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< p > "this year," a target= "_blank" href= "http://www.91se91.com/" > textile < /a > the industry is in a difficult position, exports decline month by month, but costs continue to rise.

As the largest domestic a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" export enterprises, Shanghai silk Chairman Xu Weimin also admitted that the group's foreign trade business has already felt "chill" and brought "crisis" to the group.

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< p > "Chinese manufacturing must be pformed, but it does not mean" a target= "_blank" href= "http://www.91se91.com/" clothes "/a", to do high-tech and real estate, but to pform the way of operation.

Experts pointed out that textile enterprises should develop, one is to shift to the cost depression, and more importantly, to enhance their own "hematopoiesis" function.

Upgrading from simple OEM to independent brand.

Even stripping the traditional low value-added industries is the ultimate way out for foreign trade enterprises.

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< p > < strong > extrusion foreign trade enterprise profit < /strong > /p >

This year, the central parity of RMB against the US dollar has reached a new high since 2005, the 18 time in 2005.

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"P > RMB exchange rate rises fiercely, may bring more" welfare "to overseas tourism and consumption, but for foreign trade enterprises, it means sharp reduction in orders, declining performance and profit compression.

From the known data, in 2012, China's foreign trade grew by only 6.2%, not only 16.3 percentage points lower than the 2011 growth rate, but also lower than the 7.8% growth of the gross domestic product (GDP) in that year.

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Shen Danyang, spokesman of the Ministry of Commerce, said at a recent regular press conference that the appreciation of the Renminbi made the export and profit of Chinese foreign trade enterprises suffer from a relatively large negative impact. P

A sample survey by the Ministry of Commerce on foreign trade companies also showed that, because of the rapid appreciation of the RMB, 77.5% of foreign trade enterprises had a sharp decline in contract profit during 1~4 months, and 73.4% of the enterprises expected export profits to be flat or down year after year.

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Less than P, there is exchange rate pressure and demand is not strong. There is also a rising cost of labor and raw materials.

Foreign trade enterprises are miserable.

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< p > "at present, the appreciation of the renminbi is relative, and the US dollar is continuing to depreciate, so the original price advantage of our company will no longer exist with the appreciation of RMB.

In order to maintain the profits of enterprises, enterprises have to raise the prices of products. In this way, the competitive advantage of our enterprises is gone, and the order of enterprises will be greatly affected.

The person in charge of a foreign trade enterprise told reporters.

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< p > in the face of the pressure of RMB appreciation, some foreign trade enterprises have even had a "single dare not answer" dilemma.

"In the past, the cycle can be done in 3 quarters to one year. Now it is generally a quarter, short or even only one or two months.

If there is no profit in the order, we will not do it. "

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< p > < strong > textile foreign trade is deeply implicated < /strong > < /p >

< p > as the pillar of the foreign trade industry, the textile industry is deeply implicated and representative, and because of the low added value of the industry itself, the performance situation is even more serious.

A group of data directly reflects this impact: RMB appreciation of 1% per cent, cotton textile, wool textile, clothing industry profit margins will drop 3.19%, 2.27% and 6.18%.

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< p > many textile listed companies say that the sale of foreign trade has declined significantly compared with previous years, thanks to the rapid appreciation of the renminbi this year.

Shanghai Sanmao said that the total import and export trade of this year is 84 million 430 thousand yuan, down 23% from the same period last year.

The main reason is the overdue cases of three accounts of large accounts receivable in Japan, which has affected the import and export business of the company.

However, even if there is no such thing, the company will drop by 5%~0% this year compared with the same period last year.

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Nanping Textile Co., which also owns foreign trade in textiles, has admitted that the foreign trade business has been difficult to carry out, and many problems have not been solved, such as the EU's economic recession and trade war with China, P.

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< p > a person in the industry pointed out that while suffering from the constant decline in foreign trade orders, clothing companies still have to endure high operating costs.

Under such pressure, not only will the profits of the enterprises shrink, but it will also bring huge inventory problems.

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< p > 50 listed companies in the domestic textile and garment industry. As of 2012, the total inventory amounts to about 57 billion yuan.

Compared with 2011, the total inventory of the 50 companies increased by 3 billion 609 million yuan, representing an increase of 6.76% over the same period of 53 billion 373 million.

High inventory has not only led to the crisis of the capital chain of clothing enterprises, but also hindered the renewal rate of clothing products, and also seriously reduced the profitability of enterprises.

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Some p garment factories in the coastal areas have moved factories and even closed factories.

Some will invest in the property market or stock market, such as YOUNGOR, Vico essence, red bean stock, and black peony.

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< p > as the first clothing listed company in China, Shan Shan has already started the diversified development mode of clothing and lithium battery, and the profit of lithium battery material business has been very close to the profit of garment business.

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< p > "to do business is to be" mature but not born ".

It will not necessarily be sustainable in the long run by making sideline or other ways to increase profits.

The best way to break through is to "think more" on the product, adjust product structure, increase the added value of enterprises, and form their own competitiveness.

Zhang Xukun, vice president of Zhejiang Business Research Institute, said.

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< p > < strong > pformation to find a way to break away from it < /strong > /p >

At present, every foreign trade enterprise is looking for a way to break through in the P crisis.

At present, the pformation of foreign trade enterprises has three main directions: first, the relocation of factories to areas with lower production costs, while developing trade exchanges in emerging markets; the two is to enter the domestic market; and the third way is to rely on innovations in technology, products and design to create independent brands of foreign trade.

"In the long run, the third path is the final choice.

You can't always make "bridal clothes" for foreign brands.

Feng Zhengzhou, President of Shanghai export commodities Association, said.

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In the export competition, many enterprises have tasted the sweetness of strengthening the design and cultivating their own brands. < p >

As the largest garment exporters in China, Shanghai silk group has not been sticking to the stable days of OEM.

Years ago, quietly embarked on the new "Silk Road": "under pressure" created the business women's wear Lily brand, from the OEM to the independent brand pformation and upgrading.

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"P >" foreign trade can still survive.

But the premise is that we must pform.

Xu Weimin, chairman of Shanghai Silk Group Co, told reporters that in the past, Shanghai silk mainly relied on the low price advantage of "OEM" and "OEM" to win the foreign market.

"But low price competition is not sustainable.

If we still need to use foreign trade to stabilize enterprises, we must add R & D to the factories and OEM models.

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P > more than 10 years ago, when the foreign trade situation was still in good shape, Shanghai silk group had "set aside a hand" and conceived the pformation of enterprises.

"In 2000, we began to nurture our own women's clothing brand 'Lily'.

In the first ten years, Lily didn't make a profit, but we didn't give up.

Now, this brand has become the core competitiveness of the group.

In the near future, the whole group will probably depend on it for dinner. "

Xu Weimin said with emotion.

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< p > Shanghai silk group has already felt the pressure from foreign trade.

In the 1~4 months of this year, the group exported 151 million 320 thousand US dollars, an increase of only 0.2% over the same period last year.

Last year, the group exported 537 million 270 thousand US dollars, down 5.03% compared to the same period last year.

"At present, 90% of Shanghai silk group's revenue depends on exports.

Without Lily's income, we can't keep the growth of foreign trade narrowing.

Xu Weimin said frankly.

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< p > 2012, the total sales volume of Shanghai silk group reached 4 billion yuan, and the lily brand was 400 million yuan, accounting for 10%.

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< p > "to stabilize foreign trade, we need to expand domestic demand.

So we need to make Lily brand develop rapidly.

Our vision for Lily is that by 2020, sales revenue will reach 5 billion yuan and retail sales will reach 10 billion yuan.

Lily accounts for more than 50% of the total group and the profit is more than 70% of the total company. "

Xu Weimin said that Lily now has more than 500 stores in the country, and has opened sales outlets to more than 10 overseas countries and landed in Milan fashion week.

"By 2020, we want to turn Lily into the leader of China's business fashion, and then become the world's leading women's clothing brand."

Xu Weimin said.

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< p > < strong > get rid of the "OEM" image < /strong > /p >

< p > with the increasing contribution of Lily to the silk group, Xu Weimin revealed that Shanghai silk group will gradually get rid of its original image of pure foreign trade enterprises.

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< p > "at present, there are still OEM and original design and development models in Shanghai silk.

From the gross margin, the OEM is only 5%~10%, the design development has 10%~20%, and the independent brand is as high as 50%~60%.

Industries with low profits and slow growth will gradually peel off.

It is believed that the proportion of "OEM" in the future will be less and less.

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< p > Xu Weimin said that Lily is developing healthily at present.

"At present, Lily inventory rate is very low, between 10%~20%.

Net assets reached 80 million, and cash flow was 110 million yuan.

The fund is in excellent quality.

In order to compete well with Zara, H&M, UNIQLO and other international fast fashion brands, Lily put forward the idea of dislocation sales.

"At present, the homogenization of the clothing market is serious.

After making a full market survey, we decided that Lily would focus on doing business fashion, take the road of professional and dislocation development, and strive to win the largest share in the business fashion market.

In addition, due to the development of the era, Lily opened an online store last year.

"Last year, the income was about 20000000 yuan, accounting for 6% of Lily income."

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< p > "Lily's development is very good. Many venture capitalists have approached us, but we feel that the development of enterprises is still at an upward stage, and the fund is in good condition, and there is no such demand."

However, Xu Weimin also told reporters that although Lily or Shanghai silk had no intention to raise funds in the near future.

"But if we want to go public in the future, we should adopt the mode of group listing as a whole.

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< p > < strong > sustainable development of retail industry < /strong > < /p >

< p > "China's retail industry sustainable development and innovation mode Summit Forum" was held in Shanghai recently.

The summit forum is sponsored by Lily brand of Shanghai silk group, and Alibaba, Yintai, Wanda and other enterprises participate.

The meeting held that with the arrival of China's consumer Internet era, China's retail business structure will undergo tremendous changes, and traditional retail and garment enterprises are facing challenges and urgent need for pformation.

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Liang Chunxiao, vice president of Alibaba group and director of Ali Research Center, said: "after 2012, e-commerce will bring new ecology, new mode and new business pattern."

There will be tremendous changes in the future business landscape. "

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< p > Liang Chunxiao pointed out that quantitative change is bound to bring about qualitative change.

"The electricity supplier economy has initially formed.

We expect that by 2020, the scale of online retail will reach 10 trillion and 100 billion, and online retail will account for 16.3% of the total retail sales of social consumer goods, representing an increase of 10 percentage points over 2012.

At the same time, the scale of China's e-commerce economies will reach 47 trillion and 800 billion yuan, about 5.8 times that of 2012.

The business mode will move from B2C to the era of C2B mass customization, and the business pattern will change.

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"P", Lin Chen, chief operating officer of Yintai network, further points out that the department store industry has come to the stage of value remodeling. Value remolding will have an important impact on boosting the retail industry.

"In today's growing homogenization of department stores, we must rebuild our value."

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