China's Local Shoe Companies Are Deeply Involved In E-Commerce Marketing
< p > more and more traditional enterprises begin to covet this growing cake, hoping to have a share in the field of e-commerce. The development of the Internet has given all enterprises the chance to compete and innovate fairly in the new economic field. Whether it is Hangzhou, Beijing or Shishi, there is a gap between traditional enterprises in the face of brand promotion, but on the Internet platform, they are starting off again. < /p >
< p > it is reported that at present, the scale of "a href=" http://www.91se91.com/news/index_q.asp "China e-business" /a has reached the level of developed countries in the world, and e-commerce service industry has also become a strategic industry to accelerate economic restructuring, and will gradually become an important barometer of economic development. What opportunities can e-commerce bring to Shishi traditional enterprises? Insiders point out that there are four opportunities for Shishi traditional enterprises to do E-Business: using e-commerce to promote business mode transformation and optimization of supply chain, to interact with upstream and downstream industries at any time; to develop B2C business at low cost, and gradually develop B2B business, to get online transactions; to make full use of the aggregated single product mode, to seize the leading position of e-commerce application in every single product area; to make full use of online quotation and inquiry system to increase opportunities. < /p >
< p > three strategies to boost industrial upgrading < /p >
< p > in the process of business operation, all bosses are thinking about how to save money, followed by increasing profit margins, and getting sustained development of resources. According to these problems, e-commerce experts believe that Shishi clothing industry can adopt the three strategies of focusing on single products, offering quotations as king and optimizing customers, so as to solve cash flow and inventory problems, reduce production costs and operating costs for enterprises. < /p >
< p > < < a href= > http://www.91se91.com/pioneer/ > Internet era > /a > not big fish eating small fish but fast fish eating slow fish, so how to seize such a quick opportunity in every single product and seize your virtual assets will become the focus of all real economy today. Expert introduction, and this single product mass sales mode can help solve cash flow, inventory, can reduce production costs. < /p >
< p > create 50 single product e-commerce platform < /p >
< p > for Shishi traditional enterprises, the development of e-commerce can really promote the two venture. Especially at present, the competition of enterprises is not only the competition of products and management, but also the competition of marketing mode. Shishi owns more than 3600 textile and garment enterprises, and creates 50 billion output per year. Since "12th Five-Year", Shishi traditional enterprises have begun to set foot in the field of electronic commerce in large scale. Whether it is promotion of surface accessories, textile and garment processing, sales or brand promotion, e-commerce has been regarded as an important marketing mode at present. < /p >
< p > according to Wang Haibo, chairman of China Internet library, Shishi should give full play to the advantages of local industry and push forward the construction of a single product e-commerce platform. Each single product first supports a successful enterprise sample project. According to its statement, Shishi will build 50 e-commerce platform for clothing products in the future to promote the development of e-commerce in Shishi. < /p >
< p > < a href= "http://www.91se91.com/news/index_cj.asp > > Quanzhou < /a > establishment of e-commerce industry association < /p >
Less than p days ago, the establishment of the Quanzhou e-commerce industry association and the first member congress were successfully convened. The General Assembly deliberated and adopted a series of agendas such as the constitution, management methods and election of the Quanzhou E-Commerce Association. < /p >
< p > this conference is based on the aim of "resource integration, cooperation and win win". It is committed to building its own e-commerce card for Quanzhou enterprises and building a good platform for e-business communication and cooperation. It is reported that in recent years, e-commerce in Quanzhou has developed well, and gradually penetrated into the real economic activities, such as R & D, production, circulation and consumption. It has become an important thrust to lead the transformation of production and life style. Therefore, in order to adapt to the trend of development, effectively integrate e-commerce resources, standardize and support the development of the electricity supplier industry, it is particularly necessary to establish a professional electricity supplier Association. < /p >
< p > Chen Deqing, deputy director of Quanzhou economic and Trade Commission, said at the meeting: the Quanzhou municipal government, in response to the national "12th Five-Year plan", will focus on supporting the local business enterprises in Quanzhou. In addition to its policy support, it will also introduce the operation concept with industrial characteristics, attach importance to efficiency, and create a positive and favorable business environment. < /p >
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