Brand Of Children'S Shoes Forced Structural Adjustment Of Shoemaking Industry

In this hot summer of record breaking days, the domestic consumer market for leather shoes is equally hot, and the competition in the industry is showing a fierce scene of reemergence and fighting for hegemony.

With the rapid development of China's economy, the construction of brand culture in leather shoes industry is becoming more and more mature, and the trend of industrial upgrading is becoming increasingly obvious.

Especially in recent years, the development of leather shoes tends to be more and more popular in the following aspects: although sports become the main theme, there is no fixed formula for the popularity of shoes, but from the current trend of popularity, sports and leisure are the main styles, and the attitude of refusing to tie up makes more people willing to walk easily in every place.

This year is the Olympic year. Sports will surely become the theme of this year.

Under the influence of this environment, sports and leisure shoes will definitely lead the trend.

It is worth mentioning that at present, a combination of leather shoes and leisure shoes two kinds of production technology, in comfort, beauty, surface color, and other aspects of the synthesis of a variety of advantages of new concept shoes - sports shoes.

Sports shoes advocate fashion avant-garde, sports and leisure style, as a product of market segmentation and product innovation, experts predict that it will become the next stage of fashion trends.

Through the performance of the market, it is found that the seasonal sense of footwear is increasingly limited.

Although the market will launch different shoes according to different seasons, there are differences in color, fabric collocation, matching of materials, and the use of upper, but there is not much difference in style.

Because of climate warming and other reasons, consumers usually pay attention to styles and ignore seasons when buying shoes.

For example, high-heeled shoes and boots worn by women are still popular in spring and summer, especially in the south.

In some places, anti season shoes are also favored by consumers.

The demand for children's shoes is changing. The market of children's shoes is one of the most potential markets in the footwear industry. It is also a relatively special industry in shoemaking industry.

However, the proportion of children's footwear industry in the whole shoemaking industry is very small, and the phenomenon of brand loss is more serious. Building a strong brand represented by twelve shells has become a top priority for China's children's shoes industry.

In recent years, the consumption of children's shoes such as twelve shells has been on the rise.

With the further improvement of family income, the consumption demand of China's children's shoes market has shifted from the practicality of basic life in the past to the pursuit of beautiful fashion. In some economically developed cities, consumers' demand for children's shoes is becoming more and more fashionable and brand oriented.

Nowadays, consumers pay more attention to the culture of consumer products. When purchasing shoes, they pay more attention to brand and cultural connotation.

To a certain extent, consumption upgrading is a never-ending trend.

With the continuous development of corporate brand culture, its influence on consumption has gradually increased, which in turn has promoted consumer awareness.

Similar to other traditional processing products, China's footwear industry is still at the end of the industrial chain, and China lacks the control capability for the intermediate links of footwear distribution in the international market, and the establishment of the retail links network is still in its initial stage.

The low added value of export products and low output value of unit energy consumption compel China's shoe making industry to adjust its structure and change its original trade growth mode, thus winning the competition.