Shengze Silk Experience Museum

< p > > into the "Rome family", the 140 square meters of the hall is dazzling, from silk scarves, pajamas, < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, maternity clothes, to home textiles, silk quilt, a href= "http://www.91se91.com/news /index_c.asp" > silk blanket < < >, all products are related to silk.

On the opposite side of the experience hall is the bustling big Rand Mart supermarket. For this city's mouth, Wu Jianhua, chairman of Dingsheng silk, is satisfied: "I hope that the first artillery of the Rome family will start in front of its people."

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< p > of course, "Rome family" is not only open shop in Shengze. Next month, Suzhou people's Road shop and Wujiang perch Township South Road store will open up one after another. Next, Zhangjiagang, Nanjing and Haimen bridge shops will also be opened.

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< p > < strong > fiber Queen vows to take the high-end line < /strong > /p >

< p > "Rome family" is the Italy real silk home textile brand imported from the heyday of the second half of last year. This is also the first flagship store opened after the road of brand prosperity.

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< p > for Wu Jianhua's brand name "a href=" http://www.91se91.com/news/ "Silk > /a", her unique view is that "the queen silk of expensive Queen" is destined to be different from its terminal road.

He said frankly that after 10 years of development, the fabric of its peak has been well known in the industry and entered the silk terminal industry. The road to brand is the next goal of a traditional silk production enterprise.

From raw material competition to brand competition, there is only one key word: high end.

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< p > high-end products are all produced by the most advanced jacquard rapier looms in Italy. The high-end is reflected in all styles and styles, designed by France, Italy a target= "_blank" href= "http://www.91se91.com/", designer /a and top domestic design institutes. The high-end is also reflected in the "high-grade silk" tag, "it is similar to the household logo of" pure wool ".

Wu Jianhua told reporters that this is an identification mark approved by the China Silk Association and approved by the State Administration of industry and commerce. "This means that consumers purchase high quality and high grade real silk products."

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< p > < strong > hundred years old brand new story < /strong > < /p >

< p > careful observation, the reporter found that Wu Jianhua's shop is actually not only a brand of "Rome family", picked up a beautiful scarf packaging box, full of strong sense of design and strong cultural heritage, "Shang Kai Kai" trademark has attracted the attention of reporters. Wu Jianhua proudly said, "this is the brand of the predecessor of the Soochow silk weaving factory"! < /p >

< p > a story about 100 years' a href= "http://www.91se91.com" > silk brand < /a > "Shang long Kai" reborn.

In 2009, Wu Jianhua made a big event that shocked the Jiangsu and Zhejiang silk industry. He introduced all the "core" equipment, such as equipment, personnel and sales channels, to his company.

The predecessor of this 100 year old factory is derived from the Suzhou Shang Jiu Kan yarn Satin village during the Qing Guangxu period, and its "Shang Jiu Kai" is its brand.

This year, heyday has reregistered its trademark for "Shang Kai Kai", and registered its English name "saintjoy" to make this 100 year brand reappear in the new century.

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< p > < strong > let American foreigners work for me < /strong > /p >

< p > July 17th, Wu Jianhua flew to the other side of the ocean, ready to participate in the 2011 International a href= "http://www.91se91.com" > dress fabric < /a > and home textile exhibition held in New York, USA two days later.

Of course, the purpose of this trip is not only to represent the prosperous exhibition, but also Wu Jianhua's "abacus".

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Wu Jianhua, a brilliant entrepreneur, put his eyes far away. Before leaving, Mr. Wu Jianhua told reporters that the original overseas markets in heyday mainly concentrated in Europe and Japan, and the United States rarely involved them. After years of contact and understanding, he found that the US market had certain development prospects, so he decided to set up the terminal road to the United States.

But he did not choose the traditional way to design, create, shop, sell, but gave it to a well-known fashion consulting company in the United States, "let foreign companies work for me."

He joked.

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< p > Wu Jianhua even started the homework for the consumer in advance from the consumption level. Not long ago, Sina micro-blog registered in heyday. In addition to releasing new products such as "Rome family" and "Shang Kai Kai" in time, it also regularly uploaded some silk knowledge to enhance consumers' ability to identify mulberry silk products.

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Less than P, Wu Jianhua, whose ambition is ambitious, has a bigger shop plan this year. I did not expect him to say that this is the end of the year.

"The road of brand, I just started, stable and stable play is the key."

He said with a smile.

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