Three Wool Textile Has Undergone Great Changes.

Interview with Beijing Spin clothing There is always a sense of familiarity and strangeness among journalists. What is familiar is that they are in the Chinese textile and garment industry. There are some similarities with the whole industry. The strange thing is that they are located in a very fashionable metropolis which is very different in the industrial environment of Beijing, so they have the sense of history and mission that other textile and garment enterprises do not possess.

Recently, reporters interviewed Qinghe Three wool textile Li Changyou, deputy general manager of the Group Co., was very impressed.

A state-owned enterprise with Zheng Miao Hong

Li Changyou is a real Beijing man with a low key in his voice. It is said that he is a famous firefighter in Qinghe three Wool Textile Group Co. Ltd. the so-called firefighter is that once the group has any problem to solve, Li Changyou is one of the first candidates to be sent to the field command work. And it is also one of the fire fighting cases that take over Tian Tian Tai knitting yarn Co., Ltd.

The company was formerly a Beijing with a long history. Wool textile mill This is an enterprise with a history of more than half a century. In Li Changyou's words, the company has "nearly 100 years of enterprise culture, nearly 100 years of business philosophy, nearly 100 years of superb technology, and nearly a hundred years of management mode".

Unlike state-owned enterprises and private enterprises, you can always hear some topics that belong to state-owned enterprises. For example, Party building work, such as trade union organizations, such as team building and so on, Li Changyou is no exception. Li Changyou stressed that enterprises are trees and culture is the root. In order to promote the sustainable and stable development of enterprises, the company constructs the enterprise culture as an inexhaustible motive force to promote the development of enterprises. After two years of practice, the company takes the spirit of "reputation, striving for first class, and creating new industries" as the core spirit of the enterprise, and decomposes into four spirits: first, to learn, to think well and to keep forging ahead; second, to stress responsibility and good management team spirit; third, to have confidence in trees and to devote themselves diligently; fourth, to transform ideas and to emphasize the spirit of transcendence in innovation. Forming a service concept of "enterprise management with good intentions". The formation of enterprise culture continues to serve the development of enterprises. In 2011 and 2012, Tian Tian Tian won the honorary title of "the advanced Party branch" of the local level. In the management of internal and external markets, enterprise employees have carried forward the spirit of enterprise and won good economic and social benefits for the company.

As a responsible person of Beijing textile state enterprise with a long history, Li Changyou has a deep sense of mission. He said that in the late 12th Five-Year, under the strong support of Beijing textile holding company and under the leadership of the three wool spinning group, in accordance with the development concept of "12th Five-Year," the capital city of Beijing, Beijing and Beijing, the company will continuously improve the technological content and brand added value of the products, and strive to extend the close connection with the urban garment industry chain. In implementing the strategy of new products and quality, it will highlight the characteristics of quality, function, green and fashion, constantly improve the profitability of the products, strive to achieve the high quality growth of production and efficiency, and create manufacturing enterprises with industry influence and international competitiveness.

Recently, reporters have been thinking about such a problem. In the field of textile and apparel with a very high degree of marketization, what is the best way to manage state-owned enterprises and private enterprises? Until now, some leading private enterprises that have grown up have begun to imitate various kinds of team building of state-owned enterprises.

A whole industry chain resource integration

From Beijing Wool mill The transformation and renamed the "Tian Tian Tai knitting yarn Co., Ltd." is not only a change in the name of the enterprise, but also some changes in the product category of the company.

The reporter understands that the present Tian Tai Company is located in the Pinggu Ma Fang Industrial Development Zone, which belongs to Qinghe three Wool Textile Group Co., Ltd. of Beijing. It is a state-owned joint-stock enterprise with fixed assets of 30 million yuan, mainly engaged in the production and sale of all kinds of knitted and woven worsted yarns. It is a worsted spinning enterprise with yarn design, wool dyeing, combing, spinning and sales.

Speaking of the reasons for the transformation from Beijing woolen mill to di Tian Tai knitting company, Li Changyou is just saying it in one sentence: "after several vicissitudes, it has gone through all the trials and hardships and finally transformed." However, reporters can clearly feel that either the enterprise has encountered a very big development bottleneck or the need of resource integration of the group company. Whatever the reason, Li Changyou created a satisfactory achievement that he took over 24 million 60 thousand yuan in the main business income, no loss in operating profit, and 153 tons in knitting and knitting yarn. Especially in 2012, when the international financial crisis continued to spread and the cost of raw materials and prices increased unsteadily, Li Changyou paid close attention to internal management, strictly controlled costs, and continuously improved technological innovation ability through developing new products. The company set up the business department and the Ministry of foreign trade according to the plan. Strengthening regional cooperation in the field of domestic sales, has developed Beijing, Inner Mongolia, Xinjiang, northeast, Shanghai and other markets, and formed certain customer resources. This year, domestic sales totaled more than 320 tons. In terms of export, the company has received foreign business negotiation and inspection from Australia, Chile, Burma and other countries to achieve more than 200 tons of foreign trade orders and take the first step in the export market. In that year, the company made a good achievement, and completed its main business income of 68 million 290 thousand yuan in the whole year, achieving profit, producing and selling 536 tons of knitting yarn. Enterprises succeed in realizing main business production. Fabric To transform the characteristic knitting yarn.

Of course, Li Changyou's more strategic transformation is to integrate resources and extend to the whole industrial chain.

After in-depth analysis, research and judgement of textile market and consumer information, Li Changyou established the market development department in 2013. On the basis of knitting yarn, he was not satisfied with the production of intermediate products. He took the vision of the development strategy of the company to extend the industrial chain. Yarn products Extending to the chain of apparel and scarves and other terminal industries, it has enhanced the ability of enterprises to resist risks in response to market changes, and has also improved the core competitiveness of enterprises. According to the development orientation of Beijing's developing fashion capital, the traditional textile industry extends from intermediate products to high added value and high-end garment products, which is suitable for the development direction of capital manufacturing industry.

A comprehensive transformation and upgrading has been successfully concluded. A bigger challenge before Li Changyou is how to play a bigger role in the platform of Beijing fashion capital under the background of the capital economy. This is also a mission before the brand of "Made in Beijing".