China'S Luxury Consumption Has Gradually Entered The "Post Luxury" Consumption Era.

< p > from dominant luxury consumption to recessive luxury consumption of low profile and restrained, China's luxury consumption has gradually entered the "post luxury" consumption era.

The luxury brand with striking brand symbols and LOGO is no longer popular among Chinese consumers. Luxury consumption is being replaced by the implicit luxury of low-key and restrained. The high-end consumer groups begin to look for a more low-key brand with their own style, hoping to express their favorite fashion attitude and lifestyle.

In particular, consumers in the tier one cities are becoming more rational and mature. They pursue "LOGO" when purchasing luxury goods, and some small and low-key brands are more popular.

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< p > < strong > investment demand drives gold and silver jewelry consumption fluctuation upward > /strong > /p >

< p > despite the fluctuation of international gold price in 2012, many consumers realized the risk of falling gold and jewellery in the purchase of gold and jewellery. The consumption of gold and silver jewellery has declined sharply in the whole year. However, under the general trend of uncertainty in stock market, limited investment in real estate and the expectation of rising prices, consumers will still buy gold and jewellery as an important way to maintain and increase their assets.

In the Spring Festival of 2013, the growth of gold, silver and jewellery sales has already begun to take shape. The Ministry of Commerce's key monitoring retail enterprises data show that gold and silver jewelry, food, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat, a target= "_blank" href= "http: //www.91se91.com/" > clothing sales increased by 38.1%, 9.8%, 7.5% and 6.3% respectively.

In particular, due to the sharp decline in the growth rate of the previous year, resulting in a low base, it is expected that the annual growth rate of gold and jewelry consumption will increase, especially due to the influence of gold speculation factors.

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< p > strong > affordable consumption and mass consumption become the mainstream consumption mode < /strong > /p >

< p > although the "eight provisions" only impose a mandatory constraint on three public consumption, but because of the huge scale of the three public consumption in China, the government has a strong exemplary role in saving consumption. It will drive enterprises, individuals and families to strengthen the concept of saving consumption.

At the same time, although the government has no right to restrict by law, it can be guided and regulated by means of Taxation and administrative orders, such as levying higher taxes on advanced consumption and over consumption behavior, so as to guide consumers to form a saving and moderate consumption concept.

Therefore, it is expected that the trend of luxury consumption, consumption and waste in 2013 will be significantly curbed. Conservation oriented consumption will become the dominant consumption concept.

Consumers pursuit of affordable consumption, on the one hand, is reflected in more emphasis on high quality products, cutting-edge technology, fashion style and profound cultural connotation; on the other hand, consumers will choose the lowest price goods in similar, same quality, same grade products.

In the field of products that they are familiar with, they become "expert" consumers, understand the attributes and values of products, and obtain goods at the lowest cost.

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< p > < strong > sustainable consumption mode is more popularized < /strong > < /p >

< p > with the increasing constraint of resources and environment faced by China's economic development, on the one hand, due to the low per capita natural resources and the process of industrialization, a more tight resource constraint has been formed. On the other hand, with the growth of population and economic development in China, severe ecological environment constraints have been formed.

People's concept of sustainable consumption will be clearer. Low carbon, energy saving and environmental protection have become synonymous with a way of life.

It is estimated that in 2013, more and more consumers will pform the concept of sustainable consumption into sustainable consumption behavior, so that sustainable consumption will become the way of life for most people in the society.

Sustainable consumption will not only stay in the concept stage, but the sustainable consumer goods will gradually be accepted by consumers.

With the implementation of energy saving subsidy policies for automobiles and home appliances, in the automotive market, with the maturity of technology, domestic and foreign pure electric vehicles, plug-in hybrid electric vehicles and extended range electric vehicles have been put into the domestic market, coupled with the preferential policies of national financial subsidies and new tax laws.

In the field of household appliances, furniture, construction and decoration materials, green consumption will become the main theme.

The performance of energy saving, water saving and electricity saving of household appliances will be paid much attention to. The environmental health and humanization of the material of the building and decoration materials will be the first choice for the consumers.

In terms of food consumption, green certified food, nuisance free food and organic food will be favored by more consumers.

Within the scope of purchasing power, consumers will choose to consume sustainable products as far as possible.

In addition, leasing consumption, exchanging idle goods and sharing consumption will become a rational choice for many consumers.

Car rental, rental luxury goods, rental clothing, < a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a > will become a common thing.

At a relatively low price, the real consumption value can be obtained, so that the concept of sustainable consumption will be accepted by more and more consumers.

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