Ma Li Fang Set Foot In Tourist Industry Products

< p > < strong > origin: production and processing profit < < /strong > < /p >

Xiao Di Sheng, assistant general manager of the company, "http://www.91se91.com/news/", told reporters about the original intention of undertaking industrial tourism projects. "In the past few years, our factory mainly took the production and processing of all kinds of linen as the main industry, but with the outbreak of the financial crisis, in addition, all kinds of a target=" _blank "href=" http://www.91se91.com/ "," textile > /a "and raw materials had risen sharply in the past two years, making fabric processing very hard to make money. Under this background, we actively explored and innovated, combined with the characteristics of our main products, and at the same time, we saw the diversity of the development of industrial tourism. After many investigations, we finally decided to make a decision on the industrial tourism project of Ma Li Fang. < p > < a href=

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< p > industrial tourism is a new concept of tourism and a new product form, which is accompanied by the expansion of people's understanding of tourism resources.

Some large enterprises use their brand benefits to attract tourists, and also make their products widely known.

In China, more and more modern enterprises begin to attach importance to industrial tourism.

In recent years, various industries such as electrical appliances, iron and steel, food and so on have been opened to tourists, and many projects have received great attention from the government.

And behind the Maoli Fang Technology Culture Development Co., Ltd. is the Jiangsu Sulong Textile Science and Technology Group Co., Ltd., which is a large textile weaving and dyeing enterprise specializing in the production of linen fabric. It has profound cultural details and unique product characteristics. It is foreseeable that the Ma Li Fang will open up new channels for ordinary tourists to come to the industrial civilization of the hemp industry and explore the textile industry's industrial knowledge.

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< p > < strong > present situation: the market is running well, < /strong > < /p >

Although P has been running soon, the more than 200 travel agencies in the Yangtze River Delta region have been keenly aware of the business opportunities, and have begun to consciously participate in the industrial tourism of Mafang Fang. Now, the a href= "http://www.91se91.com/ news/index_c.asp" > Industrial Tourism < /a > has been running well, with the number of tourists reaching over 10000, and the sales revenue has reached over one million yuan.

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< p > Ma Li Fang's industrial tourism is divided into two main themes. First of all, let visitors visit the mailifang cultural center, starting from the cognition of MAH culture, and then visit all the production processes of all kinds of hemp products, which are made up of four main centers: the knitwear design and research center, the popular fabric design / small sample production / weaving center, the digital printing technology application center, the < a target= "_blank" href= "http://www.91se91.com/" > the dress < /a > CAD design / fabric studio, which fully show the whole process of weaving from fabric to finishing and printing to the processing of garment products, so that tourists can have a deeper understanding and mastery of the culture of Ma at the same time.

Another major theme is tourists visiting the mailifang life experience Museum, which is divided into different units. It integrates the < a href= "http://www.91se91.com/news/index_c.asp" > hemp products > /a to all aspects of daily life, so that tourists can truly feel that the linen textile products have become the vanguard of fashion environmental protection, and have entered the life of ordinary people.

It can be said that the visit of the comprehensive culture museum and life experience Museum has greatly satisfied the desire of more people for the civilization of the textile industry.

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< p > < strong > advantages: strong product innovation < /strong > < /p >

The construction of "P" Ma Li Fang brand can be said to be strong. The Sulong plate enterprise, which takes Wujiang Sulong silk and Ramie Textile Co., Ltd. as the core, is composed of 5 enterprises: Wujiang Sulong silk and Ramie Textile Co., Ltd., Wujiang Sulong textile mill, Wujiang Zhenwu spun silk raw material factory, Wujiang Sheng Rong Textile Co., Ltd. and "Su long bleaching and dyeing (Suzhou) Co., Ltd.". It is a specialized production enterprise integrating spinning, weaving and dyeing.

The company's annual sales volume is over 100 million yuan.

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< p > the main products of the company include dyed weaving, jacquard, pure hemp, < a href= "http://www.91se91.com" > ramie cotton < /a >, Ma Tian Si, Ma Jen and other blended, interwoven fabrics, new extension a href= "http://www.91se91.com" > knitted fabric < /a >, in addition, Su long technology group has successively established "SUDI technology center", "silk spinning linen characteristic industrial base public service platform", "Soochow University graduate student workstation" and "undergraduate education practice base", these platforms have laid a solid foundation for enterprise product innovation.

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< p > < strong > Prospect: industrial tourism is a new force, < /strong > /p >

"P >" in the future, our company will continue to increase investment in industrial tourism projects, whether through industrial tourism to promote product sales or to promote industrial upgrading through brand building, industrial tourism will be a new force in the company's marketing market.

As a tourist resource, industrial civilization has a wide market appeal, especially for people in the post industrial era.

Xiao Di Sheng told reporters, but how to carry out market operation and marketing requires government, enterprises and market to jointly create tourist products that are suitable for tourists to participate.

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