"Collapse Tide" To Jiangmen Shoe Enterprises?

Influenced by many factors, many shoe factories are in a precarious situation, and the export volume of footwear in the first half of this year has dropped by nearly 30%.

Recently, according to Jiangmen customs statistics, Jiangmen footwear production has been troubled by many factors such as cost increase, export tax rebate rate, trade barriers and other factors since the first half of the year. The export has suffered an unprecedented cold current. In 1-6, shoes exported 10 million 950 thousand pairs, down 26% from the same period last year.

According to incomplete statistics, there are more than 600 shoe factories in Jiangmen, mainly concentrated in duroan, lotus pond, Baisha and Heshan of Pengjiang district. Among them, Heshan has more than 400, accounting for nearly 80%, and nearly ten shoe factories that have been closed down in recent years are almost all in Heshan.

"The main reason for the shoe factory's predicament is the external environment, which has been closed down every year, but it's not very serious," a person in charge of a medium-sized shoe factory in Heshan told reporters.

It is understood that with the rising international oil prices, plastic raw materials prices have also risen sharply, the overall price market rose to 300-800 yuan / ton.

In addition, the continued appreciation of the renminbi, the reduction of the export tax rebate rate and the implementation of the new labor contract law and other factors all made the cost advantages of Jiangmen shoe enterprises gradually lose, and the pressure of survival increased significantly.

In addition, the export of footwear products is frequently subject to anti-dumping barriers. The European Union of footwear industry has decided to extend the anti-dumping measures to Chinese leather shoes to 5 years when the EU anti-dumping is coming to an end. If it is achieved, it will undoubtedly be another heavy blow to China's footwear industry.

"At present, most shoemaking enterprises in Jiangmen are raw materials processing. They have been making export orders for overseas customers in Taiwan, Hongkong and Korea, Europe and the United States. They do not belong to their own brands and markets, and the technical content of shoemaking is not high and easy to copy. Once the cost is increased, many customers pfer their orders to the Southeast Asian region with low cost," Jiangmen customs official said.

The lack of independent brands is an old problem. "More than 3000 Wenzhou, more than 300 famous national trademarks. Jiangmen's national famous trademark is only required to climb high. The famous trademark is only 2. In many cities, outdoor advertising signs often see Wenzhou shoes advertising, Heshan is very few." according to the Jiangmen economic and Trade Bureau responsible person, more than 80% of shoe enterprises are OEM processing enterprises, do not have their own brands, do not have effective sales channels, rely on others to order to survive too passive.

And an important official in charge of industry in Heshan also raised a new idea of brand building when interviewed by the media. Heshan shoe enterprises should unite to create the regional brand of Heshan men's shoes. "Heshan shoe enterprises also make their own brands when they are making OEM. Now they have to go back to the road of brand.

It is difficult to recruit workers, "recruitment is difficult, workers do not want to go to Hecheng, Longkou and other factories and factories to work. In order to recruit workers, many shoe companies have to rent factories in Sha Ping, and Sha Ping is expensive. The annual rent of the factory buildings is up to 3 million yuan, and the cost pressure has increased again", said a senior shoe manufacturer in Heshan.

And the other shoe makers also said, "the treatment of workers is now open to 1500 yuan for one month. It can be compared with the workers' wages in cities such as Dongguan and Zhuhai, but they still can't find enough workers. Nowadays, young people do not like to go to work in factories."

As for how to cope with the plight of not enough workers, the person said, "find other shoe companies to cooperate. Anyway, we are all orders processing enterprises. If orders are not in one piece, workers can complement each other".

It is also known that the shoemaking shop in the Jiangmen shoemaking area is in particular, and is one of the main reasons for the factory workers' difficulty. There are several hundred conservatives in the industry. "Every 20 people, thousands of people are scattered and robbed of the workers". At the same time, "these shoes processing shops are paid in time and even more than the wages of many regular factories". "The previous government has taken some measures to combat the unlicensed shoemaking shop, but did not eradicate it once."

The source said.