Handmade Cheongsam And Tang Costumes Are Promising For Sale.

< p > with the continuous improvement of people's living standards, "private custom" as a new way of life has gradually risen and has attracted more and more attention.

In Chenzhou Bayi Road "golden light road" "a target=" "_blank" href= "http://www.91se91.com/" > clothing < /a > boutique City, there is a special clothing store.

Unlike other brand shops full of a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, only a small amount of clothing is displayed in this clothing store. The largest number of cabinets are a target= "_blank" href= "http://www.91se91.com/" > cloth "less than".

"We mainly customize exclusive personal style clothing for customers according to the requirements of customers, through a series of volume and design."

The staff in the shop told reporters.

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< p > in Chenzhou some prosperous commercial districts also appeared such private Custom Stores.

Long term fashion design in Chenzhou, a target= "_blank" href= "http://www.91se91.com/", "designer /a" Lingying, told reporters that private custom has become a fashion in Chenzhou clothing industry, and the market potential is huge. The market capacity of the entire clothing customization can be roughly calculated to reach tens of millions of yuan.

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< p > < strong > handmade Qipao and Tang costumes sell well < /strong > < /p >

< p > a pink cheongsam is from a dozen to a ready-made garment. Manual sewing requires one person to work for 7 consecutive days.

Such a cheongsam is priced at around 900 yuan in Lingying cheongsam and Tang suit custom-made store. Although the price is high, it is still very popular, and if goods are tight, it is likely to be rejected.

From a small tailor to the clothing store owner Ling Ying told reporters that she opened shop for 10 years, from second years, business has no off-season.

"On average, there are more than 100 orders per month, and one or two new customers come every day."

A hand-made garment will take at least 20 days from the order to the dress, the lowest price of the cheongsam is 380 yuan, the lowest price of the Tang suit is 400 yuan, and the price of the dress should reach more than 1000 yuan. According to this price, the 100 square meter clothing custom shop has an annual turnover of more than one million.

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< p > "some online so-called garment customization requires only three basic data from consumers, and then chooses the closest version of the data. This is a set of plates, and it is not custom-made at all."

Lingying said, Chenzhou's customization is also a lot of this state.

But the real tailor-made, first of all, we should measure the body of the customer, measure the more than 20 dimensions of each part of the body, and then select the fabric from the customers. After the customized team completes the design and completes the sample, the consumer will try it on, because the buttons, buttonholes, and moving edges of the clothes are not completed. It needs to see whether the customer is ready to communicate with the technician after the fitting. After two to three trials and customization teams, we can finally provide consumers with the most intimate and most suitable clothing, which has at least hundreds of processes.

Lingying told reporters that the custom a target= "_blank" href= "http://www.91se91.com/" > the fashion designer "/a" will be designed according to the temperament of each person, accurate volume, and in the middle has to go through many tries. The customer's satisfaction is not enough to buy clothes in the shopping mall, and you don't have to worry about crash shirts, you can design them yourself.

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< p > < strong > high salary white collar is the main consumer group < /strong > < /p >.

< p > Lingying told reporters that some custom-made garments made in Chenzhou are still different from those of the international brands. The raw materials may not reach the same grade, but the price is relatively "poorer". The choice of styles also pays more attention to the customers' own requirements.

At present, the clothing tailor made in Chenzhou is still limited to men's suits and ladies' dresses and wedding dresses, and the proportion of casual wear is not high.

As for men's customization, they usually include shirts, Western-style clothes and vests. They emphasize the quality and fit of fabrics. However, due to the limitations of processing technology, most men's suits are sent to the field after being measured.

Ladies' gowns and wedding dresses are made and decorated by the master.

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< p > because the price is relatively high, the main consumption group of private custom clothes in Chenzhou is confined to high paid white-collar workers and wedding families.

Marriage groups often set up custom made wedding dresses and their matching gowns, set down at least three or more.

Higher paid and more paid white-collar workers have become the most noticeable focus in cocktail parties or communication, and have also become the main customers of the dress custom.

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< p > < strong > custom has prospects and market needs to be cultivated < /strong > < /p >

< p > "every emerging industry will encounter some obstacles and development problems at the beginning of its development. But now that we can survive and grow, we can see that there is demand and market.

Just like the clothing custom industry, in fact, before long ago, as an ordinary person who could not afford to buy a famous brand, custom made clothes were very common. Only with the improvement of consumption level and the strong influence of the brand, the custom garment industry appeared to be declining.

It takes time to customize, and fabric needs to be measured, which is not dominant in busy cities.

But now the custom industry is rising again. It can be seen that < a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > also has its shortcomings, and customized clothing is more fitting and appropriate, and is deeply favored by high-end people.

Wang Yanmei, associate professor of art and Design Department of XiangNan University, said.

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< p > "in fact, there are still markets in Chenzhou. Many citizens in Chenzhou have begun to accept custom made garments."

Ling Ying introduced that the "private custom" market in Chenzhou not only appeared, but also developed for many years, and had a certain scale and height.

Like her cheongsam and Tang costume shop, she has a history of more than ten years, and she has opened the branch to Hengyang.

Lingying told reporters that in recent one or two years, the consumption concept of Chinese people is constantly changing, from blindly pursuing international brands and luxury goods to returning to suit their own clothes. Although "private custom" is aimed at small crowd, but she is full of confidence in the prospect of market development.

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< p > reporter survey found that because Chenzhou is adjacent to Guangdong, many people go to Guangzhou, Shenzhen and Zhuhai to customize clothes.

Nevertheless, some private clothing stores in Chenzhou are still optimistic about the future custom clothing market in Chenzhou.

"In fact, cutting off the part of high-end consumer outflow" has been very good.

Lingying said, "Chenzhou is not short of designers. What is lacking is the cognition and accumulation of operators and consumers to customize garments and mature dress concepts, so we must first cultivate them from the concept of consumption."

Ling Ying hopes to provide dress advice to customers through some parties, so that people in Chenzhou can dress more "stars."

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