6.18 Electricity Supplier Decisive Battle Clothing Field "Price War" Enters The Climax.

< p > the "counter attack war" campaign plan was exposed early, so Dangdang went to the cusp of the electricity business war in June this year. In the two weeks before the 6.18 decisive battle, the Dangdang net "a" target= "_blank" href= "http://www.91se91.com/" > clothing "/a" and "tailing" undoubtedly attracted the most attention.

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< p > with the approaching of the 6.18 electricity supplier's decisive battle, the "price war" in the clothing field began to enter the climax in June. Under the spotlight, it is vip.com and Dangdang clothing tail products that are playing the "double male club".

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< p > < strong > rapid upper level < /strong > < /p >.

< p > since April, the clothing market has been changing rapidly. Tmall, Dangdang, fan and so on have launched the brand sale channel, and rush to eat with the sale website vip.com.

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< p > due to the homophonic vip.com, the beginning of Dangdang product line has attracted more attention than other electricity suppliers. Unlike other electric providers, Dangdang has developed a flash buying mode based on the platform mode, and the top 70 percent off of the top brands have been converted to the actual sales volume.

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< p >, and Dangdang net tail sales line sales of broken millions of fast top as a symbol, the sale of electricity supplier war also started.

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< p > analyst said, "flash buying is going all the way up, the competition trend is not clear, but we are all optimistic about this cake, how much cake can be specifically divided into, and are also exploring and watching. It is precisely when the end of the product remittance was launched in May 7th that it suddenly became a new force, and cut a knife in the flash sale of the big cake. It became the most irritating factor. It directly led to the fierce competition in flash sale, and the flash purchase was in the turn."

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< p > < strong > offensive launched < /strong > < /p >.

< p > the subsequent action proves that the "70 percent off Cap" of Dangdang tailing is just the beginning.

Immediately after that, Dangdang's "flash buying changes" continued to ferment.

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< p > just entering the June, Dangdang clothing tail goods launched a large-scale publicity campaign. The four satellite TV advertisements were on the line, scrambled for users' eyeballs, and attracted more online brands to enter the sale channel.

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At the same time, at the same time, the "price war" offensive of Dangdang goods exchange is also overweight again. The 70 percent off top sales promotion efforts are more superimposed with vouchers. Such promotional efforts also make other flash sale special temporarily unable to follow up.

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< p > "this year Dangdang clothing should achieve 4 billion 500 million, we should place the top three of the vertical clothing industry category, and the final products will play an important role."

According to the analysis, Dangdang clothing tail propaganda and price war offensive in June are the important step of Dangdang 2013's development of clothing strategy category.

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< p > < strong > flash buying war < /strong > < /p >

< p > electricity supplier war will usher in a decisive battle in 6.18. What will be the price war of Dangdang clothing? How will vip.com respond to it? < /p >

< p > for this, although vip.com has not yet made any substantive moves, the 6.18 clothing "flash buying war" new look, Dangdang network will launch Daphne, Ting Mei and other 60 exclusive brand flash purchase, requiring suppliers to prepare more than 3 hundred million showdown "flash buying war".

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< p > it is also learnt that from June 16th to June 18th, the three day of Dangdang clothing will launch a price war and general attack, and the price war will be overweight again.

Among them, Dangdang net, the 70 percent off largest grab, the highest price of 300 yuan is reduced by 150 yuan, while Dangdang clothing is 50 percent off full capped, with a maximum of 200 yuan minus 100 yuan.

This is also a sales promotion for Dangdang clothing this year.

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< p > however, sources said, "flash buying war" on the surface of the tail goods exchange initiative launched, the momentum is grabbed, but in fact also faces certain uncertainty, because there are reports that many brand businesses were forced to sign an exclusive agreement with vip.com, flash buying war is not being "primed" possible.

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< p > for the exclusivity agreement of merchants, Dangdang network responsible person did not comment, only said that only a small number of merchants have not yet decided whether to participate in the 6.18 period of promotion, but the overall sales promotion will not be affected.

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