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Zhejiang'S Industry Is Based On Three Pillars.

2013/6/17 19:02:00 21

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China's famous sweater Town, Pu Yuan, is located in the eastern part of Tongxiang, Jiaxing.

Pu Yuan woolen sweater market was built in 1988. After more than 20 years of reconstruction and expansion, it now occupies 1.5 square kilometers, and has built 14 sweater clothing trading areas and 4 matching markets.

Today, Pu Yuan has occupied half of the domestic sweater production and sales, and has gone out of a unique track of development.

In 2012, the market realized a turnover of 19 billion 80 million yuan and a freight volume of 240 thousand tons.

recently, reporters from Hangzhou, drove more than 70 kilometers, came to this market, to explore what kind of pformation and upgrading of the road behind it, how it leveraged e-commerce, adhere to technological innovation, and strive to create "Pu Yuan sweater regional brand"?

town story /p >

3 hand-operated flat knitting machines create the path of the rise of the sweater industry of Pu Yuan /p >

early summer, the knitting industry park is surrounded by luxuriant green.

This is a place with ancient flavor and a sense of the times. The North District keeps the South China's pink wall Dawa, and the South District has a thriving modern industrial area.

who would have thought that in 1976 it was only a grass market with a low wheat wind and a low level of rice.

In the same year, the Pu Yuan spring production cooperative bought 3 hand flat knitting machines, began weaving the bulky shirts and polypropylene woolen sweaters, and produced the first sweater of Pu Yuan, thus creating a historical miracle of the rise of the sweater industry in Pu Yuan.

Chen Jiangen, chairman of the "Zhejiang _blank" href= "http://www.91se91.com/" Clothing Co., Ltd., which has been growing for 25 years in the Pu Yuan sweater market for less than p years, is reminiscent of his 1988, 1988. She sighs: "/p >

P, a winter afternoon, a young man from the countryside went to the town of Pu Yuan and decided to start his own business.

A borrowed hand-held flat knitting machine, pieced together to borrow money to buy half a box of yarn, and then asked her aunt to borrow several square meters of her house, which is Chen Jiangen's early business.

"really is the newborn calf is not afraid of the tiger."

He recalled, "at that time there was no money, no technology, the machine borrowed would not be used to dismantle the research itself, and a week later, I was lucky enough to let me weave a dozen sweaters, and that time, I made 300 dollars."

Chen Jiangen said, at that time, the woolen sweater made a big profit, which aroused everyone's enthusiasm at once, and family workshops sprung up all the time. With the continuous sweater coming from the surrounding sweaters, the road market of a sweater was formed naturally.

< > /p >

self created brand, foreign brand and regional brand "three feet stand" /p >

"enterprises like Chen Jiangen are aware of the importance of brand building for a long time.

More SMEs need to be supported and guided by the government and the CMC.

Qian Weiguo, deputy director of the Pu Yuan sweater Market Management Committee, sits in the office on the 13 floor, overlooking the 1.5 square kilometers market at his feet. His eyes are full of deep attachment.

Qian Weiguo has been busy in this industry since the 90s of last century, witnessing several times of wind and rain in the Pu Yuan sweater industry.

Nowadays, in the pformation and upgrading of Pu's sweater market, one of the main points is to strengthen quality supervision and actively implement the strategy of "brand building market".

Market management committee actively encourages operators to create their own brands, introduce policies, establish mechanisms, implement measures, and strive to create "Pu Yuan sweater regional brand".

the effect is also remarkable. A large number of famous local brands such as "shallow autumn", "Chu Lao Da", "Ao Yang" and so on have emerged in the market and enterprises of Pu Yuan sweater, and become famous trademarks in China.

Qian Weiguo introduced the famous brands such as Pierre Cardin, Armani, crocodiles, Ordos, Heng Yuanxiang, deer king and other famous brands in the market of Pu Yuan, or set up production bases.

The market management committee also organized the "Pu Yuan" international wool knitting "a" target= "_blank" href= "http://www.91se91.com/" > clothing "/a" exposition to further expand the influence of Pu Yuan sweater market and sweater industry and enhance the popularity of Pu Yuan sweater, so that the "Pu Yuan" domain name was pformed into the pronoun of knitted garments, creating a new economic mode of "Pu Yuan", which is a benign interaction between business clusters and industrial clusters.

"Self created brand", "foreign brand" and "regional brand" have reached the goal of establishing the brand of Pu Yuan.

the sweater market in the whole country is not only a PU family. How can we ensure that the enterprises will not be left out?

Qian Weiguo laughed and said nothing.

Chen Jiangen talked to reporters about a story: a few years ago, an industrial base in Hebei gave rich treatment, and lobbied several enterprises in Pu Yuan.

Unable to resist several temptations, some enterprises wavered. However, after less than 3 months' relocation, they immediately returned to Pu Yuan collectively.

"P", "Pu Yuan's entire industrial park and the market has been very harmoniously combined.

Like my own business, even if I lost a needle and a yarn in the production process today, I could find a remedy quickly in Pu Yuan.

But once we leave here without a complete industrial cluster, production will be difficult.

He said.

at present, the Pu Industrial knitting industrial cluster has been listed as a "demonstration zone of pformation from massive economy to modern industrial cluster" by the Zhejiang provincial government.

technological innovation /p >

with the help of the "submachine gun" of electronic commerce, the sweater will also be greatly reduced. /p >

"if you don't do e-commerce now, you will have no business in the future."

Qian Weiguo used another sentence of Ma Yun to open up another box for pformation and upgrading. "E-commerce is now a submachine gun, and the electricity supplier industry is booming.

in May 19th this year, Pu Yuan International sweater knitting fair was formally established, and the "air Pu Yuan" project was released on the same day.

Qian Weiguo served as president of the e-commerce industry association.

at the beginning of this association, Qian Weiguo led the team to inspect the business platform of the respective businesses, which surprised him.

several customer service crowded in a 12 square meter office, each holding a computer, next to it was half eaten box lunch, and the sound of Ding Dong Ding Dong came out from time to time in the computer speakers.

"More than 3000 companies have their own online stores."

After investigation, Qian Weiguo found that most online shops had uncomfortable office environment, unprofessional customer service staff, and inconsistent service providers.

"In the electronic business platform, we must give certain support to enterprises in the scope of capability so that they can develop better."

"at present, we are decorating a 7 story electricity supplier building. As of now half a month, 25 companies have signed up to enter the electricity supplier building.

We will provide the best supporting services for the enterprises to be settled in to help them grow better. "

Qian Weiguo said that after the renovation of the building, it will also introduce courier companies, banks, warehousing services, and so on.

in fact, as early as the beginning of this year, the CMC set out to vigorously develop e-commerce: establishing an e-commerce industry association, introducing a number of policies and incentives to encourage the development of e-commerce, establishing a number of e-commerce pioneer parks, cultivating a number of e-commerce leading enterprises, increasing e-commerce exchanges and services, strengthening cooperation with domestic e-commerce platforms, and introducing well-known e-commerce companies.

nowadays, with the establishment of the Pu trade association of sweater sweaters, the whole market is moving steadily towards this goal step by step.

nesting Phoenix, /p >

build 320 creative square and create "incubator of high tech service" /p >

perhaps there is scenery in the area where windows can be opened. There is life in the place where sunlight can enter.

In the 320 creative square of Pu Yuan, reporters found some interesting stores.

there is no sign of sale of sweaters, nor the rumbling of machines. In the red and green shop walls, they are labeled as "Taobao training, photography, trusteeship, brand planning, venue layout" and so on.

entering the store, I asked, "this is where the development of the situation complies with the development of the situation and provides services for the vitality of the industry. The official method of the CMC is to create" incubator for hi-tech services "for the sweater manufacturing industry, which mainly provides brand design and creative services for the brand enterprises.

Mr. P, executive director of "early spring photography", told reporters that they were specially designed to provide shooting services for enterprises.

In addition to the exhibition hall, the big studio accounts for 2/3 of the shops.

In the studio, there are all kinds of professional photographic equipment, such as background cloth, reflector and soft light.

Mr. Shen has turned over a large stack of thick picture albums. It is now a low season. They mainly make some picture albums for the enterprises. But from July until the peak season in December, they are busy shooting products for sweater manufacturers. They often rush to work in the early hours of the morning.

"P >" our main Taobao training, also provides photography.

In the outside room, you see the office of our design team. Actually, the inner room is the studio.

"Wei Xiaofeng, director of the culture and media in June," said that nowadays Taobao enterprises are very few in hosting. "Basically, it is our leader's entry into the enterprise that helps the enterprise train Taobao customer service, and after the customer service is proficient, we will retire again.

This mode is expected and accepted by most enterprises.

asked why he chose to come to the 320 creative square of Pu Yuan, Wei Xiaofeng said, of course, the policy is very favorable.

"All enterprises that enter the 320 creative square of Pu Yuan will be free of rent within one year from the date of signing the contract, and the rent for second and third years will be very low. At the same time, the newly settled enterprises will be able to get some funds or develop new equipment and other support."

according to the person in charge of the 320 creative Plaza, the plaza was built in the second half of 2009. It is a new platform for the development of Zhejiang sweater industry science and technology innovation service platform as a "nesting Phoenix" project, which provides growth and guidance for entrepreneurial talents.

creative breakthrough > /strong > /p >

"nanny to mentor to broker" progressive pformation to promote win-win situation

in recent years, the technological innovation service platform of the sweater industry has made full use of the incentive policy to mobilize the resources and strength of the "industry university research" cooperation unit with the platform, and has provided excellent services such as talent introduction, technology training, trend broadcasting and equipment utilization for the entry enterprises, and has established the image and status of the "family" and "rely on" in the member units and the enterprises.

the consciousness of this nanny service has been deepened and promoted in practice, becoming the ideology of the whole platform team and permeating into the process of serving the whole sweater industry brand enterprise.

at the same time, while providing nanny service, the platform has done a good job of "tutorial type" service.

For example, we should give full play to Jiaxing University, Jiaxing Vocational and Technical College, Zhejiang a target= "_blank" href= "http://www.91se91.com/" > textile "/a", Career Technical College, Zhejiang University of Media and Communications and other 4 colleges and universities, such as "teachers' strength", "backbone strength of capable people", and excellent "a model target=" _blank "href=" http://www.91se91.com/ "designer" < < > >, forming a virtuous circle mechanism of "pmitting, helping, and bringing" the training of talents in the echelon and dissemination of technology.

At the end of the P, the platform also played the role of "brokers".

320 since the launch of the creative Plaza, the technological innovation service platform of the Zhejiang sweater industry has started from the standpoint of standardizing the operation of the enterprises and making profits for the service enterprises, and has drawn a needle between the manufacturing enterprises, the market operators and the platform service organizations, so as to find a foothold for win-win cooperation between the two sides.

Over the past year, more than 1 publicity materials have been issued, and over 30 times have been publicizing by newspapers, magazines, television and other news media.

it is reported that the 320 creative Plaza has attracted 59 enterprises to enter. In 2012, there were 1 new e-business service enterprises and 5 innovative design enterprises.

In addition, in 2012, on the basis of the consolidation and upgrading of the original 15000 square metre Pu court 320 creative Plaza, the new area of 3500 square meters, 320 creative Plaza three phase has been completed, and the site is under construction. It will continue to provide strong high-tech service support for the sustainable development of the sweater industry.

it is noteworthy that the progressive pformation of the role of the science and technology innovation service platform of the sweater industry from "nanny to mentor to broker" is based on the service sweater industry base and the purpose of supporting the development of the creative design industry of the sweater. It is hoped that through the organic combination of government behavior and market behavior, cultural and creative enterprises and real economic enterprises, we can achieve the ideal pattern of achieving two-way service, promoting mutual development and promoting win-win.

-- reporter's notes /p >

the initial solution to the enterprise problem is still to be solved in the cluster direction

Before P came to Tongxiang Pu Yuan, I only knew that this is the largest sweater distribution center and sweater industrial base in the country. There are 600 million sweaters sold annually at home and abroad.

Like P, like everyone who first came to Pu Yuan, I wondered: most of the raw materials needed for the production of woolen sweaters are not of origin.

How did it form such a large sweater industry?

> I have witnessed the complete industrial chain covering spinning, weaving, printing and dyeing, finishing, accessories, machinery manufacturing, inspection and testing, packaging, scientific and technological services, and market pactions.

the answer is suddenly revealed: a market has created an industrial chain, flourishing an industry and enlivening one side of the economy.

What else is impossible?

over the past year, under the background of the unfavorable macroeconomic environment at home and abroad, the industrialization of Pu Mao's knitted apparel has become a crisis. The focus of development has shifted to quality and efficiency, and has made remarkable achievements in terms of domestic sales, profits and output growth.

the industry has exposed many problems in the initial stage, such as the local sweater manufacturers are generally not high and small in scale, low in technology level, relatively backward in technology and equipment, lack of professional knowledge of managers, and large mobility of production workers.

however, many clusters and enterprises in the cluster still lag behind in the growth mode.

How to adjust the industrial structure and take the road of new industrialization is a problem before the old and new people.

Nowadays, P has attracted many foreign businessmen and migrant workers who come to "gold rush".

Pu Yuan now has 260 thousand employees, of whom more than 4700 are skilled workers.

Moreover, in 2012, Pu Yuan trained more than 1200 professional and technical personnel of sweater practitioners, of whom more than 200 middle and high level technical managers.

here there is a grand occasion of "sunrise and ten thousand silk", and now there are many wonders of "sunrise and ten thousand garments".

One of the mysteries and some inherent laws, if it can be continuously excavated, will be of great benefit to similar market and future development of Pu Yuan.