Wenzhou Becomes The "Markey" Of China's Footwear Industry.

At the fashion fair, Wenzhou shoes The high grade coffee bar introduced by the leather industry association has attracted many foreigners' coffee to see fashion. The picture shows Xie Rongfang, executive chairman of Wenzhou shoe leather industry association. He received an exclusive interview with Wenzhou TV channel.

After signing a letter of intent with Italy Maritan design company, President Zheng Xiukang congratulated the president of the company.

In 2001, Wenzhou was the China Light Industry Federation and China. Leatherwear In the past more than 10 years, there have been many changes in the footwear industry of Wenzhou. At present, Wenzhou Shoemaking industry It is famous for its complete industrial chain, prominent industrial scale advantages, obvious brand agglomeration effect and advanced sales terminals. It has become one of the most competitive manufacturing and export bases of shoe leather in China. And become China's footwear industry's independent brand, the highest degree of regional agglomeration. In the world footwear industry, Wenzhou has the reputation of China's Markey.

Building Wenzhou's "China fashion consumption capital" and "China Fashion and fine manufacturing capital" are the direction of Wenzhou's future development, the needs of industrial upgrading and urban transformation, and also the dream of Wenzhou people's future. From the brand Wenzhou, the happy Wenzhou, the beautiful Wenzhou to the fashion Wenzhou construction, the Wenzhou footwear industry, as one of the pillar industries of Wenzhou's economy, has always been closely focused on the overall development of the Wenzhou municipal government on the future of Wenzhou.

　 　 Footwear industry in Wenzhou Bright spot

At the fair, Wenzhou women's shoes, whether they are product design, exhibition hall size or exhibition hall layout, have become a highlight of the exhibition.

The Wenzhou shoe leather industry association has rolled out the industry image promotion film "ten years of great changes in Chinese shoes city" and its corporate promotional films through the electronic screen. It has specially designed an elegant high-end coffee bar, attracting a large number of Chinese and foreign people to watch the coffee on the side. In the fashion exhibition area of shoe leather, we constantly visit and conduct business negotiations. The design of Kangnai's showy atmosphere has attracted more people's attention. On the six sides of the white and white windows, the high and low exhibition stands, with the image ads of spokesperson Chen Kun and Singapore's comfortable tour, create a fashionable, refined and relaxed atmosphere, perfectly interpreting the brand connotation of "every step is enjoyed", and letting people in the pavilion enjoy the comfortable experience.

At the exhibition site, the dragon dance and Ding Meng co - operated by CCTV's "dancing my life" were the unveiling of AOKANG's "red shoes". The opening of the AOKANG pavilion was crowded with audiences. Dancers dragons and Ding Meng were dancing enthusiastically on the stage wearing AOKANG red dance shoes. The showy Pavilion, the dance of the wind, and the crowd of shouting people seem to be on the recording scene of "dancing my life".

For the international women's shoes foundry, Jindi and giant one show international fashion products; Dongyi moves T into the exhibition hall and releases new products; the Royal European style showcase and fashion style women's shoes attract a large number of young women.

In addition, the exhibition hall layout is also ingenious, such as the imprint of the heart bird and the combination of brand culture and exhibition hall design. Red Dragonfly launched a series of cloud stroll products, through the blue sky, white clouds and other artistic conception of the design, the consumer's imagination and experience of products to the extreme, causing great concern to visitors.

　　 Upgrading technology to make products more fashionable

At the exhibition, the company has launched the technology licensing brand and has become the only enterprise in China to produce injection molded breathable shoes. It displays more than 30 kinds of patent brand AEHV products, which has aroused great concern in the industry.

In order to meet the demand of fashion quality, Kangnai, AOKANG and red dragonfly have launched high-end customized services. The database, in line with the comfort standard designed by its own R & D institutions, is submitted to Italy master's careful design, using the technology of computer shoe last vector fitting, and making the shoe last part of the body together to make comfortable and fitting shoes. AOKANG has developed step shoes and positioning shoes, and has built the digital footwear research and development center; the Red Dragonfly shoe industry has the first academician workstation in China's shoe making industry, producing the first pair of sports shoes in China, taking the lead in applying "3D" shoe technology to production; the giant computer intelligent workshop has greatly improved the work efficiency; Jin Di has introduced the first cutting pipeline in Wenzhou, and imported automation equipment such as pad printing machine and multi-functional edge machine to promote the quality and productivity improvement. For example, Kangnai opened its first high-end custom shop in Wenzhou Fu Street, through its own independent shoe last. In addition, many enterprises' R & D departments also introduce 2D and 3D software to improve the efficiency of product development. At present, the footwear industry in Wenzhou is moving from "made in China" to "made in China". A large number of Wenzhou shoe leather enterprises explore the road of scientific and technological innovation, and guide Wenzhou footwear industry's independent brand to the world with technological innovation. They are adjusting their product structure, strengthening research and design capabilities and using new materials, improving the technological innovation ability, integrating the elements of science and technology and corporate culture into products, so as to realize the comfort and fashion of products.

Wenzhou Shoe industry fashion Development steps

Wenzhou is a fashionable city. The five streets, the first bridge, the Xicheng Road, the Fu front street, the liberation Street and the Wendy road are the fashionable vogue of Wenzhou. In recent years, these fashionable windows have mushroomed the brand shops of Wenzhou leathery women's shoes, such as Zhuo Shi Ni, Ke Kraft, Ge Mei Qi, Ju Tian, Wang Mei, Dadong, Hua Li, and so on.

"Women's shoes in Wenzhou are half the sky of Wenzhou footwear industry. They have become a new force in fashion and have great potential for future development", vice chairman of China Leather Association and Wenzhou city. Shoe leather industry Xie Rongfang, the executive director of the association, is very proud. The Wenzhou women's shoes, which had been "fragrant outside the walls" for many years, began to "return" to the fashionable positions in Wenzhou City, such as the five Horse Street. Fashionable women's shoes in Wenzhou are increasingly favored by female consumers. According to incomplete statistics, there are a total of more than 70 thousand representative stores of 20 shoe marketing brands in Wenzhou. Some footwear brands try to "go out" and promote brand internationalization through multinational investment, international strategic cooperation, and opening up overseas stores. From brand Wenzhou, happy Wenzhou to fashion Wenzhou, beautiful Wenzhou, Wenzhou shoemaking enterprises focus on the development ideas of the city and move forward step by step.

Wenzhou becomes Marc of China's footwear industry

"Wenzhou has become the most concentrated city in China's shoe leather industry with independent brands," said Zheng Xiukang, vice chairman of the China Leather Association and President of Wenzhou shoe leather industry association. A group of data also highlights the industry status of Wenzhou footwear industry. In 2012, the China Leather Association released the results of the eighth "dermarking logo brand". The results show that Wenzhou has the largest number of China's leather shoes brands, and the 10 "China leather shoes leader" brand shoes occupy half of Wenzhou's brand. Besides, Wenzhou shoes industry has 3 famous brands in China, 7 famous brand products in China, 82 well-known trademarks in China, and 3 exempt from China's export commodities.

Quality is the foundation of the brand. Behind the brilliance is the high demand and constant unremitting efforts of the shoe manufacturers in Wenzhou. For this reason, Kangnai, AOKANG, red dragonfly and many other shoe enterprises have won the national quality award, the Zhejiang quality award and the Wenzhou mayor quality award. With consistent quality, marketing is the key to success. Wen Shang's innovative marketing mode promotes Wenzhou footwear brand to the whole country and to the world. With chain stores, special markets, integrated stores as the main line, with processing trade, multinational retailers' sales channels and new network marketing platform, Wenzhou Shoe weaving A brand marketing network that spreads all over the world.

Postscript: this fashion fair will end in three days, but the footsteps of Wenzhou shoe industry will never stop. It is learnt that the Wenzhou shoe and leather industry association will introduce and disseminate advanced international fashion culture through the active integration and integration of foreign resources, and learn from the experience of international advanced fashion brands. On the basis of its own rich resources, we will establish a platform for docking with international fashion brands to promote fashion development in Wenzhou and promote the evolution of Wenzhou's international fashion capital.