Electricity Supplier Development Status: Price War Is Sales LED Breakout Is Still No Direction.

"P" began yesterday morning, the first round of this year's vast majority of e-commerce giants participated in the "war" began.

Although every appliance manufacturer says that "price war" is not core competitiveness, the key word of this round of electricity supplier war is still "concessions and profits".

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< p > only after the "8" 15 "a href=" http://sjfzxm.com/news/index_s.asp "electricity price war < /a >" false price "last year, did anyone pay for the price war this year? The reporter found that the number of consumers who are concerned about this round of war is quite different from that of the appliance manufacturers since the beginning of June.

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< p > < strong > low price is ephemeral < /strong > < /p >.

< p > < a href= > http://sjfzxm.com/news/index_c.asp > electric power > /a > war begins with "war of words".

The first Jingdong that launched the war was using such a ridicule as the theme word. Other electric providers responded: Suning's "don't panic", Gome's "don't pretend", Tmall's "don't pull", quick and easy "don't blow", Dangdang's "no noise"...

In the end, who is entitled to issue "NO x" instructions? It is hard to tell from the promotion plan of all websites.

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< p > consumers Mr. Zhu told reporters, "the previous electricity supplier war is different websites calling on each other. If you want to lower the price, I will also reduce the price. If you have intention products, you can switch between different websites.

But this time, we should not only compare horizontally but also vertically, and we can only sigh that the electricity providers are "changeable".

He looked at a camera, the original site price of one hundred or two hundred yuan, but this time, the electricity supplier will be a "war" into different stages, today is the "department store lowest price", tomorrow is "3C promotion", the day after tomorrow is the "total station price", the result of the camera in the same website may have two or three prices in a day, a few hundred yuan difference: "do not order, see low price itch; order, and worry about the later there are cheaper."

He felt that this reduced the fun of shopping: "online shopping graph is convenient, save time and money, but now, if you want to be cheap, you have to sit in front of the computer."

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< p > < strong > can the off-season change to peak season < /strong > < /p >

< p > consumers also feel that the price war of "no business is not crispy" is an appetite for consumers and will turn consumption into a peak season.

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Why do you choose to start the war in June 17th? P, a business consultant, thinks that it is a coincidence and an opportunity.

The first one jumped out to show that Jingdong wanted to sell in a large scale, because June 18th is the anniversary day of Jingdong. But the trend of stare at competitors is < a href= "http://sjfzxm.com/news/index_h.asp > > electricity industry < /a > rules of the game. Other businesses are unwilling to be robbed by Jingdong. As a result, a few of them will set June 17th as their starting point for promotion.

On the other hand, 6 in the middle and last ten days of the past are consumption off-season, physical shopping malls do not have large-scale marketing activities, but the graduation season and the peak of wedding and home decoration also contain many business opportunities. This makes the electricity supplier choose to stimulate the market in the off-season with large-scale promotion.

"It is not hard to find that household appliances, consumer electronics, books and department stores are strong industries of the electricity supplier, and their target group is just the students and new students in the off-season, so it is easy to understand why the electricity supplier chose this time to carry out big promotion."

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< p > however, price war may not be effective if we want to turn the off-season into a busy season.

Dayu pointed out that the consumption ability and consumption demand of target customers are relatively fixed. The price war of electricity suppliers can not create new products and services, and they will not tap new consumption potential, and the market space will be very limited.

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< p > < strong > breakthrough is still no direction < /strong > /p >

< p > careful observation will find that almost no electricity supplier acknowledges the war as a "price war" but rather tacitly calls it "great promotion in June".

Since last year's price war has been criticized, all electricity providers have avoided the term "price war", and have put forward new concepts such as "value war".

But judging from the current war, the price is still low.

Internet industry researcher Tang Xiong pointed out that this shows that the electricity supplier still did not break through from the price war, but also realized that this is a double-edged sword: "because last year's" 8. 17 "price war's bid behavior was criticized by the national development and Reform Commission and other departments, consumers are also very disgusted with the advocacy of low price behavior, so the electricity supplier should have a new marketing slogan.

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< p > for the future development mode, the electricity supplier is still exploring, and there is no clear direction.

Tang Chao said that before the electricity supplier had made beautiful sales curves and growth rates, they could get the favor of the capital and get investment. But now the capital market is very prudent in investing in electricity providers, and the logic of "burning money for performance" has not been able to work, which will force the enterprise to return to profit.

In this regard, the electricity supplier must start from its own internal practice, looking for sustainable marketing methods: "similar to Suning unified online and offline prices, integration of resources; Gome online and Tmall joint, etc., can be seen as an Exploration Initiative of the electricity supplier."

But he believes that from many electric providers still participate in the price war, we can see that the current exploration is only the initial stage, and the electricity supplier still has no way to break through.

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