Down Industry Needs To Upgrade Supply Chain To Find New Growth Point

June 17th, as the 2013 Global Spin clothing An important part of the supply chain conference was held at the seminar on textile and garment supply chain alliance. The conference held a heated discussion on the following two topics: the development trend of down garments, the development and application of new down fabrics, and the cooperation between downstream and downstream enterprises in the down supply chain.

　 China Textile Information Deputy director Fu Guangwei

Chinese brand lacks design soul

The most lack of brand enterprises in China is the design, while the famous brands abroad have a very distinctive personality, which is expressed by unique design. And through the design to create the value of the brand, it is necessary to achieve continuous integration and optimization of enterprises in all aspects of the supply chain. There are three reasons for the setbacks in the development of China's garment enterprises: 1., the improvement of domestic production costs. 2. many clothing enterprises have some problems with brand understanding. 3. many domestic garment enterprises are very weak in the design process, the phenomenon of design following is very common, and the design concept of foreign brands is more systematic, because they have invested a lot of money and energy into design and innovation.

Nowadays, many foreign business forms have been transplanted to China rapidly. For example, the outlets of the United States in China can buy international brands at a low price. clothes 。 If these goods enter the Chinese market directly, the price will be even lower. Chinese brands are very unfavorable to Chinese brands, so Chinese brands must consider how to compete with international brands. Only by constantly studying the brand and integrating the enterprises into the supply chain can the garment enterprises get broader development space.

At present, there are still some problems in the supply chain of garment industry in China. For example, the unequal cooperation between buyers and suppliers, and the excessive competition in some links, which lead to vicious competition in these links, seriously hamper the development of clothing industry, affect the harmonious development of enterprises in all links of the supply chain and the balance and win win of interests. In addition, the risk of supply chain is relatively large. For example, due to the influence of avian influenza H7N9, a lot of small and medium-sized enterprises producing down coats have suffered a great deal of impact. The production of down garment is a relatively independent and complete supply chain system. Therefore, it is necessary to continuously strengthen the cooperation of enterprises in various links of supply chain and realize strategic alliance so as to enhance the risk resistance ability of garment enterprises and eventually compete with international brands.

Dai Jianguo, deputy general manager of supply chain management center, Bosideng International Holdings Limited

H7N9 has little impact on Boston.

This year, Bosideng's fashion show is more fashionable, functional and serialized than it used to be. Fashion is achieved through integration of different products, such as stitching different fabrics and texture materials, making them "mix and match", and finally get them. Down Jackets It doesn't look like the effect of down jacket. Bosideng, by developing different series of down garments, achieves the integrity of the down jacket series, such as lovers series, family series, and long, medium and short series, etc., so that customers can find their own down garments in different series.

In addition, Bosideng is constantly developing the functions of down garments by developing the down functions of different functions needed in different occasions, such as office wear, business occasions, and down garments that are suitable for holidays. Finally, Bosideng also "grabs" crowds and "grabs" the market by constantly developing specific styles. In addition, Bosideng will continue to devote energy and funds to the design and development of high-tech products, such as the upcoming flame-retardant fabric down jacket, and will continue to introduce infrared. Thermal insulation fabric Down jacket and so on.

However, the avian flu H7N9 had little effect on Boston. Because Bosideng has many strategic partners. Bosideng, through establishing strategic cooperative relationship with suppliers, makes the supply chain more stable and reliable. It will not cause the "crisis" of raw material supply of the down jacket due to the risk of some supply chain links, and also avoid the instability of raw material prices at the same time. For suppliers, establishing strategic partnership with Bosideng is also a guarantee for their own rights and interests, thus forming a win-win situation for both buyers and suppliers. This is an effective way for Boston to face and solve risks in supply chain.

Ling Weiliang, general manager of Guangdong Hongji down products Co., Ltd.

Get to know the place of feather production. Down quality

The avian flu H7N9, which has been in the market for some time, has brought great impact to the enterprises produced by the down jacket production. If you want to buy down raw materials in April this year, you will find that there are no goods in the market at all. Because some manufacturers have bought high quality raw materials, some raw materials will be hoarded by some manufacturers, waiting for more profits to be sold. Such a phenomenon will surely bring panic to the down jacket industry.

As a feather down manufacturer, Hongji duvet calls for the real understanding of feather and down standards and quality. Many enterprises can not really understand the quality of feather down, and if you want to really understand it, you have to go to the production area of down. What can really represent the down quality is the "fluffiness" of the eiderdown, and some down garment production enterprises will simply buy some second-hand fleece from abroad for the sake of lower cost, which seriously reduces the functionality and quality of the down jacket. In order to pursue the stability of the brand, the down garment production enterprises must have a thorough understanding of the characteristics of the down products and all kinds of testing standards.

Ningbo Pacific bird fashion Clothes & Accessories Huang Minkun, deputy general manager of Limited by Share Ltd

SMEs are greatly influenced by H7N9.

Unlike Bosideng group, which is almost unaffected by avian influenza H7N9, many small and medium size down garment manufacturers have been greatly affected. Some small and medium-sized enterprises have to stop production to avoid bigger losses.

The down garment production industry must establish a system and realize supplier alliance so as to ensure its own interests, and all the guarantee of the interests of suppliers is a manifestation of the fundamental guarantee of consumers' interests. From the current down jacket production industry, Down production Suppliers have little say in the down garments brand clothing, and often have to passively accept the requirements of the down dress brand clothing. We must focus on ensuring the overall ability of the supply chain and focus on supplier alliance so as to ensure the interests of consumers.

Gu Yuesheng, project director of van guest sincere (Beijing) Technology Co., Ltd.

We must be vigilant and face the "real wolf".

You have said a lot about the phenomenon in the domestic industry, and I think what really should arouse domestic enterprises' vigilance is those "real wolves" - brands from overseas, such as UNIQLO from Japan.

Once in a while, he went to pay attention to the expansion of the scale, ignoring the misunderstanding of the high quality requirements. In the face of avian influenza H7N9, Fan Cheng pin did not succeed in selling down clothing.

Van customer has always insisted on being a "conscience" brand for consumers, that is, the price is low, especially in knitted products. The fundamental reason is that the partners of fan Ke Cheng and the knitting industry in Ningbo form the alliance of supply chain to ensure the interests of all aspects of the supply chain. Therefore, I think the better expression of "supply chain alliance" is "interest chain alliance". And the price is down. Down Jackets Production and sales are like "keenly felt pain", so the down garment production industry should set up its own "interest chain alliance" to ensure the interests of all parties and achieve win-win results.