China's Clothing Industry "Knows One's Own Knowledge" Can "Win All Victories".

In the United States, there are many channels from producers to consumers. We have defined all kinds of stores, which are retail terminals, distribution terminals and distribution channels. The market in different parts of the United States also has some regional differences, so a consumption pattern can not adapt to all markets. So, how can we sell our products to end customers? How can we ship the goods of the manufacturer to the retailer and then to the terminal customers? The most effective channel in the US is direct selling. Direct selling means direct communication between manufacturers and customers without any channels in the middle.

To enter the US market, an American company must be established. The establishment of a company needs to consider many problems. For example, there are many local brands in the United States. American market We must consider the issue of trademark and copyright. Besides, the company's quotation is the final landing price and the tax paid. We must pay attention to the time difference in different parts of the United States, because customs offices in different regions have different office hours.

There is another point worth paying attention to in the United States. clothing Specification of tag. It is necessary to clearly label the manufacturer, manufacturer's place of origin, clothing materials and contents of cotton fiber in the tag. Because only in the United States can these standards be transported.

There are other specifications that must be followed, such as how to wash clothes, and the requirements of the bill CBSIC according to the safety of customers. Third party tests are used to prove whether the products are lead and O-benzyl two methacrylic acid salt, because 12 year old children or younger children's clothing can not contain toxic substances, and must comply with some chemical substances limit specifications and so on.

In addition, as for the financing problems faced by the industry, many people do not have a special understanding of the financing channels and financing mechanisms. They think they can only finance by letter of credit. In fact, there are many financial support from banks and their institutions in the United States, such as private banks. Companies can cooperate with private banks, sign a series of agreements, or do some factoring business, or get third party bank certification and sign some agreements with them. These are very good measures and methods to resist risks.

Globally, only a good product design is not enough, enough size, label requirements, and delivery costs, transportation costs, customs requirements, and protection of intellectual property rights and so on a series of clothing export requirements, and this also constitutes a right. Clothing export Important guarantee.

Now let's talk about it. Garment industry The present situation. We see some of the new fashions revealed by the famous fashion magazines, but we find that fashion is changing very fast. The clothing industry in the United States will introduce some new trends every 10 weeks. If we just keep a close eye on fashion magazines, they may be outdated. We should take into account the democratic nature of consumption and the democratic nature of consumption. Sometimes it is impossible to tell what fashion is, because fashion is not an element that can last for a long time.

Private brands have attracted more and more attention. For example, many private brands such as AI Fei Ni have attracted everyone's attention. Now, more and more companies will buy their own private brands. In 2014, the brand in the US market will change soon. The brand that used to be very popular may have lower customer awareness and customer loyalty in the future. about Designer For example, if you copy others' designs, you will not be able to enter some of the better brands. For retailers, they introduce large brands to retail terminals through self purchase, so brand The design is even more important.

If you want to be a successful brand in the US, you must find out the difference between yourself and your competitors' products, such as product identification and packaging. Is there something special that distinguishes it from other products? For example, in Hongkong, the United States, Canada or France, the fashion color is the same, while the same color style is the same. T-shirt Prices may vary from place to place, because their packaging is different. These are places that are very important in the US market.