Search For The Innovation Path Of China'S Cashmere Industry Chain

< p > Copenhagen fur auction house has more than 80 years of history. It is one of the most influential fur auction houses in the world. It has held 5 world-class fur auctions each year. It sells more than 20 million mink skins and a considerable number of Fox Skins and Rex rabbit skins, accounting for 60% of the international fur market share, with annual sales of nearly 1 billion euros.

To a certain extent, the "hammer price" of the Copenhagen auction is also the price reference standard of the fur industry worldwide, and Copenhagen is also known as the barometer of the fur industry.

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< p > < strong > Danish fur standard is Wang < /strong > /p >

"P >" today, Copenhagen fur has formed a complete industrial chain, extending from upstream mink farming, feed supply, technology research and mink auction to fashion design, brand development and clothing sales.

What we see today is a representation of fur in Copenhagen. There is a lot of work behind this flourishing performance.

Copenhagen fur is absolutely dominant in the global fur industry. This is a fact that is undisputable.

Copenhagen fur related responsible person.

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Denmark, as a small country, has become a "helmsman" and "wind vane" in controlling the global fur price in less than a hundred years. The mink quality rating system and the origin guarantee trademark have established absolute authority for Copenhagen fur. "P"

The quality rating system is the core of the brand product system construction. The fur quality rating system introduced by Copenhagen fur has established the leading position of the company in the global industry, and has increased the gold content and added value of the product.

The quality evaluation system is integrated into advanced technology and 80 years of professional experience, setting up a new global standard for grading the quality of fur raw materials.

At present, its quality grading includes 4 trademarks: the top quality fur is named Copenhagen purple, followed by Copenhagen platinum, Copenhagen wine red and Copenhagen ivory.

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< p > on the other hand, the Copenhagen fur and the International Fur Trade Association (IFTF) and other major fur auction houses have launched the origin assurance trademark, which proves to consumers that the raw materials they buy are from fur animals produced by fur farms under strict laws and regulations.

Copenhagen fur has its own fur quality trademark, and the quality trademark is combined with the origin guarantee trademark. Therefore, consumers are buying fur made from fur raw materials supplied by Copenhagen fur. < a target= "_blank" href= "http:// www.91se91.com/" > clothing < /a > Copenhagen fur can ensure that it is made of high quality fur material, and raw materials must also be produced under strict supervision of laws and regulations.

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< p > < strong > design lays the international influence < /strong > /p >

< p > Copenhagen fur, as the carrier of the Danish marten market, has been expanding to the high end of the industry chain, such as vigorously promoting the brand building of fur industry, leading the fashion trend of fur a target= "_blank" href= "http://www.91se91.com/" > dress /a >, thereby improving the international status of Danish fur clothing and expanding the market share of mink sales.

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< p > the Copenhagen fur creative design center opened by Copenhagen fur is designed to enhance the sensitivity to fashion trends and grasp the right of Copenhagen fur for fashion.

From all over the world, < a target= "_blank" href= "http://www.91se91.com/" > designer "/a", fashion brands and creative experts gathered in Copenhagen fur creative design center, working with the skilled fur technicians to develop new ideas and techniques for fur utilization.

The Copenhagen fur creative design center is leading the fur industry's innovative ideas, while providing the top quality, high specification fur materials and rich fur design and technology samples to the company.

The Copenhagen fur creative design center has joined forces with many fur retailers and manufacturers to become a vibrant link to the international fur and fashion industry.

The design product of Copenhagen fur creative design center has been shown to the media and fashion industry through fashion brands and designers in Paris, Milan, London and New York fashion week.

The center also regularly develops technology with international brands such as Gucci (GUCCI) and Fendi (FENDI), and shows the design works through fashion show.

This form can fully show the luxurious beauty of fur, and let more consumers pay attention to fur, understand fur and love fur, and jointly promote the development of fur industry.

Well known designers, international big cards and terminal retailers are an important step in the Copenhagen fur brand strategy.

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< p > < strong > Chinese cashmere has a large volume of less than /strong > /p >

< p > China has more than 2000 cashmere enterprises, which actually controls 93% of the world's cashmere raw materials. China's cashmere industry has been globally monopolized, and its output accounts for more than 75% of the world's total output.

Among them, quality cashmere accounts for more than 90% of the world's total, and exports account for more than 80% of the world's total. More than 3/4 of the world's cashmere consumption market is produced in China.

Unfortunately, although China's cashmere industry has considerable strength, export prices have not increased at the same time. Instead, the export prices of cashmere products have continued to decline due to intensified market competition at the low end.

Similarly, as a traditional advantage industry, why does China's cashmere have no obvious advantages, and why profits continue to narrow as a result of huge output? < /p >

< p > in fact, Chinese cashmere industry practitioners clearly realize that the biggest obstacle to the development of cashmere enterprises is the unregulated and disorderly competition in the industry, such as internal friction and price reduction. These practices have directly led to the decline of the value of cashmere raw materials and finished products with the best quality and the best quality in China. Many well-known brands of ethnic products are forced to follow suit, and the competitiveness of industries is far from being reflected, seriously interfering with the healthy development of the industry.

Compared with the mature fur auction abroad, China's cashmere industry also has the huge advantage of mastering output, but it has not formed the same standard evaluation system as foreign fur auction houses.

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"P" not only that, the added value of brand products is low, but the fashion of products is not high, making the profit of cashmere industry, which is already thin and cicada like, narrowing gradually.

Therefore, it is urgent to strengthen the construction of independent brands and optimize the marketing channels.

Hao Xukuan, chairman of Inner Mongolia Weixin group, said: "the homogeneity of cashmere products in China is obvious. Manufacturers are generally selling low-end products and raw materials.

The price of the goods sold abroad can be increased by tens of times after being re packaged by foreign brands.

In this way, Chinese cashmere enterprises are doing their "wedding dress" for their foreign customers with their own hard work.

Only when we price the quality, expand the market with fashion, and develop with services, can the revitalization of the cashmere industry in the international and domestic markets become a reality.

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< p > < strong > overseas game or opportunity > /strong > /p >

P, which just passed in 2012, is full of risks and challenges to China's cashmere industry.

Under the dual pressure of international and domestic economic situation, China's cashmere industry faced severe challenges in 2012: first, exports continued to decline.

The traditional export market of cashmere products in China and Europe has been flagging in Europe and America. In January 2012 ~11, the export of "a" target= "_blank" href= "http://www.91se91.com/", including "cashmere products", "textile" /a "goods exports increased by only 1%, the lowest in nearly 20 years.

Two is the rising production costs.

Due to the increase of personnel wages and the increase of water and electricity prices, the cost of cashmere products has increased significantly, and the cost competitive advantage has gradually been lost compared with Southeast Asia.

Three, brand building is lagging behind.

Although China is a large country of cashmere production, it is not a strong country in cashmere production. The high-end products of cashmere are still monopolized by Europe and the United States. The high-end brand of Chinese cashmere is hard to find in the international market.

The four is financing difficulties for small and medium-sized enterprises.

Cashmere is a capital intensive industry. Capital is very important to enterprises. Although the state has issued many preferential policies, it is very difficult to really benefit small and medium-sized enterprises.

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In the face of pressure, there are still more opportunities for the industry in 2013. < p >

The European and American cashmere production enterprises, which are affected by the financial crisis and the European debt crisis, have been hit hard. The funds are tight, the production cost is rising, and the production and operation are very difficult.

Our enterprises should seize the opportunity to acquire high-quality assets, introduce advanced technology and absorb high-end talents.

Through the acquisition, introduction and absorption methods, we can innovate the production technology of enterprises, shorten the technological gap between cashmere production and powerful countries, and enhance the overall strength of China's cashmere industry.

On the other hand, with the increase of national income and the improvement of living standards, cashmere products, as luxury goods, have already entered the homes of ordinary people, and the consumption of cashmere products has been popularized.

Although China's cashmere woolen products have occupied most of the consumer market in China, the high-end products market of cashmere is still monopolized by foreign brands.

For this reason, enterprises must do well in woolen knitted products while doing well in Worsted Woven Products in combination with China's actual conditions, so as to enhance the brand share of Chinese cashmere high-end products.

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< p > editor's note: by comparison, we can easily find that China's cashmere industry is difficult to become "climate" in the international market due to its lack of industry standards, raw materials evaluation and product design.

Today, with the development of cashmere industry, it is ripe for the implementation of cashmere quality identification. It is necessary for the associations, inspection and quarantine organizations and enterprises in the industry to implement the cashmere export quality logo as a quality banner produced by the industry and act together to build the international brand of cashmere in China.

Taking cashmere quality identification as an opportunity to promote the establishment of cashmere standardization and quality credit system, and provide quality, technology and standard platform for the cultivation of international brands.

Let foreign manufacturers have confidence in China's export of cashmere raw materials, so that all the world's consumers are full of confidence in China's cashmere products.

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