Adidas Will Share The Passion For Football With Fans.

"P > Adidas announced today in the football category media held by hegso organ in Germany. The company expects 2014 global soccer category to achieve a new sales record of 2 billion euros.

Herbert Heiner, chief executive of Adidas group, commented: "FIFA World Cup is the perfect stage to show our company, our brand and our products" Herbert Hainer.

In terms of sales, innovation and brand awareness, Adidas is undoubtedly the number one in the world.

Through the world cup, we will highlight our leading position again and share our passion for this sport with fans from all over the world.

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< p > Adidas enjoys the reputation of Chinese and global soccer leaders because of product innovation.

In China, the company is committed to promoting the development of various sports, and football is the top priority.

Adidas China is a sponsor of the Chinese Football Association, and is fully concerned about the development of youth football, and has launched a green growth plan with the Chinese Football Association.

The plan covers 2300 schools in 100 cities each year, attracting 30000 students to participate.

The company also supports 30 amateur leagues in China.

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< p > as the official sponsor, supplier and product franchisee of FIFA World Cup in 2014, Adidas will again provide official competition balls and provide sports equipment for competition officials, referees, volunteers and caddies.

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Since P in the second half of 2013, Adidas will launch new and innovative soccer products for the world cup.

Markus Bowman, senior vice president of Adidas football series, explained: "we will take this football World Cup as an opportunity to prove our outstanding professional knowledge in football, and show the fans the professional skills and creativity that Adidas has constantly provided at the forefront of football, so as to highlight our leadership in Markus innovation again." (Baumann)

We not only release potential development skills for athletes and sports teams, but also produce products that are most suitable for athletes.

In this football World Cup, Adidas will go ahead again.

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< p > in the past few months, Adidas has achieved great success in the field of football: Lionel Messi (Lionel Messi) has won the best player award for the FIFA Golden Globe Award fourth times in a row; the Adidas Football Club of Adidas won the Europa League Championship; the Munich Football Club of Bayern recently crowned the champions of the European Champions League.

In the 2013 FIFA Confederations Cup, four of the eight teams were Adidas equipped teams: the world and European double champion Spain, the Asian champion Japan, the North American and Caribbean champion Mexico and the 2013 African Cup champion Nigeria.

The Japanese team was also the first team to qualify for the 2014 FIFA World Cup in Brazil.

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In 2014, Adidas will not only celebrate with the fans in Brazil, but we will also make use of the sales outlets and focus on social media to enhance the digital communication offensive, and spread the wonderful world cup to soccer fans around the world.

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