Chinese Sweater Enterprises Break The Bottleneck And Regain Control Of The Market

< p > from 1976 < a href= "http://www.91se91.com/news/ > > sweater industry < /a > to the present, Tongxiang Pu Yuan town has developed into the national wool sweater distributing center and the leader of the sweater industry in the whole country.

Every day, millions of woollen sweaters from here to the whole country and around the world have attracted businessmen from the United States, France, Italy, Japan, Brazil, Korea, Russia, Pakistan and other countries and regions to come to business.

In 2012, the market of Pu Yuan sweater market reached 19 billion 87 million yuan, and the freight pport volume was 240 thousand tons. The output value of woolen sweater accounted for 86% of the total industrial output value of the whole town.

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< p > however, there are many hidden worries behind the prosperous market: < a href= "http://www.91se91.com/news/index_c.asp" > Pu Yuan sweater < /a > production enterprises are mainly processed by OEM. With the increase of market operators, on the one hand, homogenization competition is becoming increasingly white hot. On the other hand, the price of sweater raw materials, labor and labor prices, and customer debt and debt ratio are high, making the traditional production and operation of sweaters difficult.

Under the market pressure of internal and external attacks, a number of traditional enterprises in Pu Yuan have actively innovating technology and creating distinctive products, thus becoming the pioneer of industrial pformation and upgrading of technological innovation, brand cultivation and independent research and development.

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< p > < strong > from processing to national patent < /strong > < /p >

< p > < strong > sweater enterprises regain the initiative < /strong > /p >

< p > Zhejiang thousand saints a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Co., Ltd. is one of the earliest sweater manufacturers in Pu Yuan. It has 25 years of experience, and has been engaged in the sweater generation processing business in the early years.

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< p > "in recent years, there are more and more sweater manufacturers, and the initiative of the processing mode is in the hands of others. In order to get orders, we have to minimize profits."

Chen Jiangen, the chairman of the company, admitted that even so, the production team could be replaced at any time.

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< p > How can we increase the added value of sweater products and enhance the market competitiveness of enterprises? Chen Jiangen realized that we should only take the road of innovation.

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< p > he first thought of producing special sweaters. "Ordinary sweaters wear and tear when they are dry. There will be static electricity. If we wear such" a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" in special industries such as oil fields, coal mines and petrochemical industries, static electricity may cause disasters such as explosion and fire. Therefore, special a target= "_blank" href= "_blank" should be customized in this special industry.

Although the market has already had anti static clothing, antistatic sweaters are still very rare.

In order to develop this product, Chen Jiangen rushed to Shanghai, Hangzhou and other places in the past two years, and experimentation and experimentation with researchers from Zhejiang Sci-Tech University and other universities. At last, he successfully developed a special sweater that guaranteed comfort, warmth and anti-static functions.

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Although the cost of P anti-static sweater is much higher than that of ordinary sweater, because of its high technology content and few production enterprises, it can get stable customer and order quantity. Therefore, it has maintained good benefits in recent years in the market fluctuation of sweaters, and has brought higher value-added products to enterprises.

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< p > the first year of scale production, the anti static sweater that only accounts for 20% of the total output of the enterprise has brought 30% profit margin to the enterprise.

In 2008, against the backdrop of the global financial crisis, Chen Jiangen's antistatic sweater stood out from the sluggish market and won 20 thousand orders in Karamay and Daqing.

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Chen Jiangen, who has experienced the fruits of innovation, has continuously increased R & D investment since then, and developed radiation resistant sweater and anti pollution sweater, which is automatically slipped by oil pollution. Among them, the radiation protection sweater has successfully applied for the national patent, and has become one of the earliest enterprises to win the national patent in the sweater industry. P

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< p > now, after 6 years of innovation and exploration, special sweaters have accounted for 1/3 of the production of sweater garments of thousand Sheng Xi Garments Co., Ltd., and the company has successfully built the brand of "thousand sacred Jubilee" by self-developed special sweater, which has changed the way of business that relied entirely on generation processing and regained market initiative.

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< p > < strong > from someone I have to someone I have no /strong < /p >

< p > < strong > brand of innovative product tree < /strong > < /p >

< p > "innovation is the inevitable way for the pformation and upgrading of the sweater industry. With the product of independent innovation, it is equal to mastering the market discourse power so as to establish a real brand."

Fan Xiaofen, general manager of Zhejiang Santa Fe Clothing Co., Ltd., told reporters that since 2008, the company has abandoned the traditional "a href=" http://www.91se91.com "sweater" /a production, relying on innovative products, and began to create a differentiated high-end cashmere brand development path.

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Less than two years ago, Fan Xiaofen bought an international first-line brand scarf from Europe. The scarf has special material, warmth and fashion, and its selling price is as high as 6000 yuan. P

This gave her great inspiration: innovation and unique products and huge brand effect can get higher market value.

For this reason, after two years, Fan Xiaofen has made special looms and a href= "http://www.91se91.com" > cashmere yarn < /a > from other places, and has successfully developed thin cashmere scarves, which are thin like cicada wings and silk like.

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Fan Xiaofen's new scarf has won orders from all over the country even if the price is about 30% higher than that of the ordinary cashmere scarf in the new product launch conference in May this year. < p >

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This year, P will also set up a research and development center in Beijing. Besides scarves, enterprises will try to produce cashmere evening dress. This is also the only new product in the market.

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< p > "although our company has strict control over product profitability, the profit margin of new products has not increased. However, through the development of new products, we have opened up a new market on the one hand, attracted a large number of new customer groups, and on the other hand have enhanced the brand value of enterprises. Customers want to buy high-end and fashionable new products, and they will think of" Holy Land Europe ", which is our most valuable asset and also the fundamental driving force for enterprises to seek pformation and development.

Fan Xiaofen said.

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