The Present Situation Of Customized Garments And The Prospect Of Customized Garments

< p > volume, design, fabric selection, tailoring, ready-made clothes...

A roll of measuring ruler and a pair of scissors, the traditional profession of tailoring, has been fading out of people's sight in the fashion of clothing.

Nowadays, with the increasing demand for personalization, customization of a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" is once again full of vitality.

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< p > reporter survey found that at present, there are nearly 100 clothing custom shops in several major business circles in the main city.

However, due to lack of funds, lack of talent, and no brand name, Chongqing garment customization how to seize the market of assembly line production, there are still many lessons to be filled.

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< p > there is a sofa and tea set specially designed for customers in a senior tailor made shop on the office floor of the Guanyin Bridge business district.

Shopkeeper Xiao Jing said, "a lot of old customers are tired of shopping. They will stop by the shop to have a rest and chat."

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< p > although Xiao Jing's clothing custom shop has only been opened for 3 months, she has been able to receive orders for 20~30 pieces a month.

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< p > < strong > custom clothing peak season, forty thousand or fifty thousand, < /strong > /p >

< p > "isn't this Valentino's fashion show? It's beautiful."

20, in the Jiangbei District Guanyin Bridge business district, "my senior clothing tailor" shop, Ms. Chen is choosing a custom style.

In this custom made clothing store, we can see many international costumes for the season.

"Compared to the price of international big brands, custom made clothing must have great advantages."

Shopkeeper Xiaojing told reporters that different styles of samples were made for customers to try on.

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< p > Xiaojing told reporters that the season of custom-made clothing in winter is now custom-made in the off-season. Although her shop opened in March this year, it has attracted many customers and can receive orders for 20~30 a month.

Linjiang Meng Meng clothing custom shop has been opened for more than 10 years, and the owner, Jiang LAN, said that the monthly income in the peak season is forty thousand or fifty thousand yuan.

Huang Jue Ping Yu A < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > shop owner Zhang Pu Xue's costume design. After graduating in 2010, he opened the clothing custom shop with her friends. "One year's profit is about one hundred thousand yuan."

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< p > < strong > the price is not low. Winter clothes are basically 1000 yuan < /strong > /p >

< p > Ms. Chen looks at this clothing in "my senior clothing custom" shop. The international brand price is tens of thousands of yuan, and customization only needs 1000 yuan.

"International brands can not be customized, and customization can be modified according to their needs."

Ms. Chen said that in addition to low prices, custom made garments are more suitable for themselves.

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< p > although the price of custom-made clothing similar to that of international brands is much lower, the price of custom made clothing is not superior to that of shopping malls.

"A worker's daily salary is about 200 yuan, and can be made a normal a target=" _blank "href=" http://www.91se91.com/ "> a dress" /a "a day, if there are beads, such as manual work, the time will be longer.

Xiaojing said that the cost of custom-made clothing is not cheap, considering shop rents, labor costs and fabric costs.

"Fabric quality and workmanship are guaranteed. Clothing is more fit and unique."

Xiao Jing introduced that their clothing materials were imported, and silk fabrics were looking for suppliers in Jiangsu and Zhejiang provinces.

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< p > the reporter learned from many custom clothing studios that according to the different styles and fabrics, the dress charge varies from 200~1000 to many yuan, while the winter coat is basically 1000 yuan.

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< p > < strong > there are hundreds of customers' young custom shops, < /strong > < /p >.

< p > "in the past few years, most of the people who made clothes were 40 to 50 years old. Nowadays, more than 20 year old young people are also in love with custom made clothes."

Zhou Shangyou, the owner of "Zhou dress" shop, told reporters that he learned to make clothes at the age of eighteen. After four years of study, he opened the shop and had a steady number of customers.

Nowadays many fashionable young people like to take the fashion styles seen in magazines and televisions to the store for customization.

"Teachers, banks and government departments have the largest number of customers. They value their image more.

Many people often come to do their clothes once, and they also recommend many friends.

Xiaojing said her customers were aged between 20 and more than 40.

In the shop of Jiang LAN, the white collar who made up the professional wear accounted for the majority.

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< p > Zhang Pu said: "at the beginning, I felt a professional match. I didn't expect many young people to come here. From 2010 to now, the number of customers is two times that of the shop."

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< p > "now, many people who do not know their tailoring skills have hired people to set up a clothing custom shop."

Jiang Lan told reporters that in the past two years, there were 4 new shops nearby.

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< p > "some enterprises, including clothing custom shops, are preparing to seize the market."

Mr. Liu, head of the Chongqing apparel industry association, said that according to the preliminary estimate of the association, the Chongqing custom tailored market was no less than 10 billion yuan last year.

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< p > reporter survey found that only in Jiangbei District Guanyin Bridge business circle there are 20 large and small clothing custom shop.

In the vicinity of Yuzhong District, Nan'an District, Jiulongpo District and Shapingba District, netizens also recommended many customized clothing stores.

According to the rough statistics, there are nearly 100 custom-made clothing stores in the five districts of the main city and surrounding areas.

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< p > < strong > cause < /strong > < /p >.

< p > < strong > reliable quality can meet individual needs < /strong > < /p >

< p > nowadays more and more garments are made, and there are not many price advantages for custom clothes. Why do more and more people want to have a share here? < /p >

< p > "with the improvement of living standard and consumption level, the public also has higher requirements for clothing quality."

Zhang Pu said that many customers would choose to customize some personalized clothes. "When prices no longer become an obstacle, people will have more needs, and customization is a cultural attitude, a pure self realization."

Zhang Pu said, some customers will also ask to design their own patterns embroidered on clothes.

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Miss P, who is more than 20 years old, is the boss of a children's training institution. She often meets some awkwardness in buying clothes in the mall.

"The trumpet is tight, and the medium size is bigger."

Miss Du said that custom made garments can be more intimate, and fabrics and styles can also be provided by themselves.

She likes to customize the style of some big clothes, such as Givenchy's overcoat and small suit. "These clothes usually cost one thousand or two thousand yuan, but they fit well, and the store's service is good."

"Custom made garments are finer than those on line."

Ms. Chen, who chooses the style of "my senior clothing custom" shop, said that the only choice of clothing for shopping malls is the style, color and type of clothing, which may fit well, but there are always flaws, which can not satisfy expectations.

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< p > "if you are not satisfied after trying it out, you can revise it according to the customer's request, but you can't return the clothes purchased in the exclusive store after washing or cutting the tag."

Jiang Lan believes that most customers who customize clothes now focus on quality, and the after-sale service of custom shop is also more secure.

"My friends and I went to Beijing, Shanghai and other places, and found that the tailor made clothing market was very large, and we opened this clothing custom shop with friends."

Xiaojing said.

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< p > < strong > predicament < /strong > < /p >

< p > < strong > lack of money and lack of brand name no more than /strong > /p >

< p > "now clothing customization, the market is big, but the competition is also big."

Jiangbei PANTINA custom clothing store owner Tian Lin Jiang said he took over the home's clothing custom store last year. Although it has been running for nearly 30 years, it faces many pressures.

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< p > "financial pressure is great."

Tian Lin Jiang said that the clothing custom shop needs to make some samples, backlog many funds.

"The main inputs are rent, decoration, sewing equipment, procurement, wages and so on."

Xiaojing also told reporters that she and friends set up shop early investment of about 100 thousand yuan.

Reporter survey found that many custom clothing shops choose business district business building, "shop on the street rent expensive, more pressure."

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< p > "many workers are more willing to go to factories because they are guaranteed."

Tian Lin Jiang said that now the sewing workers are not good at recruiting. The clothing custom shop is divided into off-season and peak season, and the workers are deducting the number of garments according to the number of clothes they make.

At the same time, compared to the operation of the pipeline, the technical requirements of customized clothing for workers are even higher. "Before, there were 10 workers in the shop, and now only 4 workers are busy.

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< p > "now the development of electronic commerce is very fast. Online clothing sales also have a certain impact on customized clothing."

Tian Lin said that although the market is huge, there are not many customers in the store.

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< p > "alone combat, no sound brand."

Tian Lin Jiang is worried about the prospect of custom shops, and has not built up its own brand like big brands.

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< p > < strong > exploration path < /strong > < /p >

< p > < strong > developing market > /strong > /p >

< p > < strong > by network platform, /strong, > /p >

"P", which attracts customers through word-of-mouth, is the traditional way of clothing customization. Now, in order to accumulate enough customers, many clothing custom shops begin to take advantage of the network means to attract customers.

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< p > at the beginning of this year, Tian Linjiang set up a website. "Now nearly 3 of the customers come from the Internet."

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< p > Xiaojing also promotes its store with micro-blog and Taobao.

"Now there are many foreign customers, choose the style, size and size to us."

Xiaojing said that clothing customization should be made according to the requirements of customers' stature and characteristics, and clothing must be done well to usher in more repeat customers.

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< p > < strong > recommendation < /strong > < /p >.

< p > < strong > locating accurately < /strong > < /p >.

< p > < strong > good quality can win out < /strong > < /p >.

< p > "clothing as a traditional industry, there is a huge market space for customization."

Mr. Liu, director of the Chongqing apparel industry association, said that many custom-made clothing stores in Chongqing are not high-end clothing customization. From the price point of view, they are not only far below the foreign clothing customization, but also lower than the first tier cities.

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< p > first, the custom garment industry needs a clear industry standard.

"The size and quality of clothing custom shops determine the prospects for their development."

Mr. Liu said that clothing customization has high professional and technical requirements. First of all, shops are mainly knowledgeable. If you do not understand, do not tailor and design, it is far from enough to hire people alone.

Jiang LAN, who has been struggling for more than 10 years in the field of costume customization, also believes that whoever designs and makes clothes fits the requirements of customers in the garment customization industry. Whoever wins the competition will win the competition.

"In order to make good quality clothes, I also personally door-to-door to customers."

Zhang Pu said he received a 18 day, the customer lived in Xi Peng, and spent three hours back and forth, "only after the volume of customers can be tailored and put forward design proposals."

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< p > secondly, any industry pays attention to positioning, and clothing business is no exception.

Xiaojing said that she mainly aimed at white-collar workers, and the styles were also made in big styles.

"Do quality first, retain customers, and make money again."

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P > Third, it is important to do any business siting.

Mr. Liu believes that the location must take into account the cost, the high-end store will be selected in the place where the business people gather, the rent is high; the middle and low end route, the choice is slightly remote, and the rent is also cheap.

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< p > however, Mr. Liu believes that Chongqing's clothing customization market is still in its infancy, and the market needs to be nurtured.

Therefore, it is hoped that the government will give support to policies, funds and technology, and give certain support policies to excellent custom clothing studios, excellent a target= "_blank" href= "http://www.91se91.com/", designer "/a", etc.

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