The Promotion Of Mid - Year War Is Ahead Of Time.

< p > with the "21 to 23 full court 4.5 fold up" this super low discount big posters 21 days at the dream island department store, Nanning City store in 2013, the big promotion war started.

Yesterday, reporters came to the dream island department store, Crystal City store, many consumers on the promotion of the year's recognition is quite high.

At the same time, reporters learned that in the next few days in June, Nanning's major department stores will take turns in "mid year promotion" and submit the "mid-term exam" answer sheet.

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< p > "I didn't expect to start this year's promotion so early this year. My shopping list hasn't been listed yet."

This is the story of Ms. Zhao, who took her son to the dream island department store yesterday.

"In the last few years in the last few days of June, I began to make big promotion in the middle of the year. I used to make a list of the week before that, and the family went shopping together."

Just like Ms Zhao, there are many members of the department store.

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< p > the relevant person in charge of the shopping mall said that in fact, there was no established time in the middle of the year. When was it ready and when did it start?

"In many parts of China, the mid year big promotion starts in early June, and some in the middle of June. We will decide when to do activities according to the preparation conditions and give consumers enough discount. We need to negotiate with suppliers and brands one year in advance."

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< p > it is understood that the promotion lasted 3 days. On the 21 and 22 days of activity, the business hours of the evening had to be delayed due to the excessive shopping enthusiasm of consumers.

The mid year promotion launched in advance also triggered a "mid-term exam" battle for Nanning department stores.

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< p > < strong > consumer recognition of big promotion is higher than /strong > /p >

< p > reporters saw at the scene that there were many innovations in this year's big promotion of the dream island department store, the Water Crystal City store. Apart from the 4.5 fold in the whole market, the mall also prepared many discount time activities.

For example, if the membership score is 2 times daily from 10 a.m. to 12 a.m., the 50 thousand points will be delivered at 8 to 10 pm.

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< p > these super value activities have been recognized by many consumers.

Yesterday, Mr. Huang was ready to buy a day.

"The 3 periods of the year, the promotion and the store are the lowest in the market discount. My wife and I are both members of this mall. Today we plan to play in the crystal city for a day and buy something."

Mr. Huang said.

Xiao Xiao, a wife, said, "in fact, every year, we will not only enjoy discounts, but also a shopping atmosphere for entertainment."

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< p > in the shopping mall random interviews, no fewer than 20 consumers said that they were promoting shopping in the middle of the year, while expressing satisfaction with the activities and forms of discount in the middle of the year.

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< p > it is understood that at present, the department stores in Nanning are busy preparing their own "mid year big promotion" activities, preparing to make a satisfactory "mid-term exam" answer for consumers.

The sales promotion time of most department stores is based on the operation of their own businesses. For example, the 26 day is the anniversary of the stock market of Nanning department stores.

"Theoretically, whoever starts first will take the initiative, but the key depends on whose discount is low and the strength of giving back to customers is great."

An insider commented.

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