With The Help Of Internet Means To Meet The Wave Of Individualized Consumption.

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< p > < span style= "font-size: 10.5pt > > font face=" song style ". First let's take a look at Lining's case.

The purchase of Lining's clothing through the Internet can be seen in order to meet the diverse needs of users, especially in order to help customers quickly search.

Lining classified his product categories according to several categories, such as men, women, children's wear, sports accessories and so on. In men's clothing series, men's clothing and men's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > were also divided into men's clothing and men's clothing.

Among them, men's wear includes < span lang= "EN-US > T < /span > shirt, knitted sweater, sweater, match suit, sport coat and trousers.

Men's shoes include running shoes, basketball shoes, football shoes, tennis shoes and so on.

And when entering every specific product category, Lining's website provides customers with a very diverse classification.

For example, we can sort according to the time of listing, sort according to sales volume, sort according to price, and sort according to discount.

In addition, it provides some popular symbols such as classic casual shoes, comprehensive sports shoes, football culture shoes and so on.

All of these designs are designed to help consumers search quickly and find the products they want quickly.

And when the customer chooses a specific item, Lining will provide the price, discount, color and size of the product, so as to help the customer lock the purchase intention and enter the purchase status.

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< p > > span style= "font-size: 10.5pt" > font face= "song style" > through the above process, we can find that as a variety of sports apparel manufacturers, the need to meet the needs of customers' multiple choices needs to do well, that is, we should embody all the products and categories of their products in a visual interface of customers, and provide flexible classification and fast search means, so that customers can make decisions at the lowest cost.

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< p > < span style= "font-size: 10.5pt > > font face=" song style ". Next we will examine second cases, the custom of the brand men's shirts.

This case corresponds to customer participation in designing consumption experience.

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< p > > span style= "font-size: 10.5pt" > font face= "song style". In this consumption scenario, customers want to achieve real customization according to their own characteristics, and the clothing industry is precisely the most direct manifestation of this demand, because human and human characteristics are different.

This is the process of customer interaction experience for Mens men's clothing. First of all, choose the style of your shirts you want.

After the selection, the action of the customer is to start input. What is input? < span lang= "EN-US" > < /span > key data that determines your figure, including four key parameters, such as height, collar, neck circumference and neck circumference.

Finally, choose whether to add some personal identities, such as embroidering your name on < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

After completing these steps, the client completes the design process.

The whole process is very convenient for the customers, and the amount of input text is very small, which reflects the simple interaction ability of the brand men's clothing on the interface.

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< p > > span style= "font-size: 10.5pt" > font face= "song style". The simpler the customer, the more complex the action inside the enterprise, which means that a lot of efforts must be made at the level of its ability to open up.

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< p > < span style= "font-size: 10.5pt > > font face=" song style "> as a lining enterprise, we need to do a few things well.

First of all, clothing is fully modular and modular.

From a component point of view, a garment can be divided into shoulder lines, split lines, side stitches, warp threads, hem, sleeves, collars, pockets and so on. The collar can be divided into collar, flat collar, collar and neck collar, and the lapel can be subdivided into flat neck collar and light neck collar.

The more detailed the components are, the more flexible options can be provided to customers.

In addition, in order to satisfy customers' participation in the design process, another important thing that enterprises need to do in terms of capability is parametric design, including parameters of size, style and style.

In fact, data entered by customers during purchase is helping enterprises to determine parameter values.

For clothing enterprises, the third thing that needs to be done well is to carry out effective dismantling actions, that is to say, pforming data from customers into data language that can be understood in the process of factory production, which has been completed electronically and automatically in custom-made clothing enterprises.

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< p > > span style= "font-size: 10.5pt" > font face= "song style". With more and more users buying their own tailored clothing through participation in the design, this also means that the enterprise has accumulated more and more user data.

Taking men's wear as an example, up to now, about one million body data have been accumulated. Through statistical analysis of these data, the number of commonly used clothing patterns has reached more than 1000, which can meet Chinese men with < span lang= "EN-US" > 98% < /span >.

This means that even if customers do not choose to participate in the design of custom mode, customers can choose more suitable products through various choices.

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On this website, the process of customer experience is like this. If you want to design a span lang= "EN-US" T < /span shirt, then choose to send yourself or send your parents, friends and lovers to the website first. What's next is whether you want to choose two sided or one-sided customization.

After entering a specific custom page, you can start your own span lang= "EN-US" > DIY < /span >. The most important thing is to choose a design for the span lang= "EN-US" > T < /span >.

You can choose the pattern template from the gallery provided by the website, or you can add pictures or add text from your computer.

After the entire design is completed and approved by the website, you can purchase the span lang= EN-US T /span shirt designed by yourself.

At the same time, if you design the span lang= "EN-US" > T < /span > the unique characteristics of the shirt, the whole product system of the show online will be purchased by others, and you can share five yuan for each span span EN-US, T, /span and T-shirt.

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< p > > span style= "font-size: 10.5pt" > font face= "song style" > this is a very typical experience process of introducing span lang= "EN-US" > Web2.0 > lang=.

In order to meet the needs of customer oriented design, Xiu online provides support as many clients as possible on the interface, including the size, location, rotation and other details of the text after uploading pictures and text.

< span lang= "EN-US" > T < /span > the main feature of the garment is reflected in its < span lang= "EN-US" > T "/span" and "T-shirt" pattern, and this part of the enterprise gives the design right to the consumers.

This is equivalent to the opening of a technological process of "span lang=" EN-US "T" /span "T-shirt, which is open to customers, and achieves this by means of open process.

At the same time, this case is well illustrated, in fact, any personalized consumption is difficult to achieve one hundred percent customization.

Taking span lang= "EN-US" > T < /span > T-shirt "span lang=" EN-US "DIY" /span "for example, we can see that its basic style, including its fabric, is not a fixed part that can be customized.

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< p > > span style= "font-size: 10.5pt" > font face= "song style" > these three modes should be born in the wave of personalized consumption, and at the same time, aggravate the wave of personalized consumption, mutual cause and effect, and promote each other.

Under such a tide, the uniqueness of consumers will be respected and fully demonstrated.

However, for the business sector, a dilemma is that we should face up to the wave of personalized consumption, span lang= "EN-US"; on the other hand, the logic of large-scale manufacturing dominating the business community has been one hundred years, and the vast majority of enterprise assets, supply chains and processes are all produced for large-scale manufacturing, and the conflict between them is obvious.

What capabilities do enterprises need today to make them well coordinated? < span lang= "EN-US" > < /span > this is indeed a difficult problem.

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