Quanzhou Children'S Enterprises Again Force From Child Star Endorsement To Animation Marketing

In the June, the Quanzhou children's products industry began to "stir up". Many enterprises chose to speed up the brand development at this time through animation marketing, hand in hand with professional children's website, upgrading the terminal image and advertising.

This is also after the 2008 wave of fever, Quanzhou children's enterprises once again sacrifice the marketing masterpiece.

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< p > unlike in previous years, this year, the marketing method of children's products in Quanzhou is also changing quietly. Animation marketing has replaced the same stereotyped child star endorsement, which has become a new magic weapon for brand promotion of Quanzhou children's products business this summer.

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5 years after < p > strong, Quanzhou children's enterprises again exert their strength < /strong > /p >

< p > June 1st, the first advertisement of "habi bear" was put in Jiajia cartoon; < /p >

"P" in June 9th, children "a target=" _blank "href=" http://www.91se91.com/ "" http://www.91se91.com/ ">" /a "brand" Yong Gao "formally agreed with Shanghai Shen Ting Cultural Communication Co., Ltd. to achieve strategic cooperation, to invest in the production of the first micro anime series of public welfare short film, which is the first step of the original brand original micro animation marketing strategy. < /p >.

< p > June 15th, the brand of children's shoes and clothing, together with the komelon net, launched the kelseon cup Saer spirit duel card 2013 national competition, and started the competition in eight cities, namely, Zhengzhou, Changsha, Hefei, Hangzhou, Guangzhou, Wuhan, Shijiazhuang and Xiamen; < /p >

< p > in addition, ABC children's shoes and clothing brand is also heavy to create a new advertising film. It has been completed recently, and will be launched in the early July 2013 at CCTV children's channel, Jiajia cartoon TV and other children's satellite TV.

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< p > this is the second more concentrated brand effort after the brand of children's shoes in 2008 has been invited to create brand images by various spokesmen.

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< p > for this reason, Zhang Zaifa, general manager of Jinjiang habi Xiong shoes and Garments Co., Ltd., said that since the rapid development of the electricity supplier channel in the past 2 years, the brand of the Habib bear brand has shown its strength in the industry, so we should take advantage of this opportunity to accelerate the pace of brand development.

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< p > "although the children's shoes industry is not like the sporting goods industry, it has formed several major brands and other brands have little room for development.

But I think the market has been robbing for several years, so in the past two years, the Hobbit has to accelerate the pace of development and quickly occupy its own world.

Zhang Zaifa told reporters that the competition for the brand of children's shoes has been very intense now, and several brands have been listed overseas. Fortunately, these brands are not very large in the market share of the single family, and there is room for development for many developing children's shoe brands.

It is reported that hobbit not only wants to promote the brand from the traditional media channel this year, but also plans to enhance the brand influence through animation marketing.

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< p > Fang Zongyang, chairman of Quanzhou Yonggao sporting goods Co., Ltd.

Fang Zongyang believes that at present, China's children's products market is becoming increasingly competitive, especially children's shoes industry.

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< p > "in the face of the increasingly serious homogenization of brands, how to break through the dilemma of homogenization and realize the development of brand differentiation become the key to the survival and competition of enterprises."

Fang Zongyang said that this year, the brand has officially launched the two upgrade of the brand, and has upgraded the national brand of positioning and focusing on sports to the brand of children's shoes and clothing that covers leisure and fashion as an opportunity to enhance the brand influence and launch a series of public welfare videos of the brand micro anime series.

Yong Gao brand will enhance its brand influence through this brand animated series of public welfare short films, and enter the brand new journey.

It is reported that the series of public welfare videos will be met by the mainstream media and major video websites in August. The image of the series will also be officially launched in the spring of 2014.

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< p > < strong > from child star to anime marketing < /strong > < /p >

< p > reporter understands that in fact, this is the second collective brand operation of Quanzhou children's wear shoes brand enterprises after the 2008 Olympic Games.

That year, many brands of children's shoes enterprises gained experience from the promotion methods of adult shoes, and began to try and have successfully walked out of a new way of "child star endorsement".

Ever since the signing of Lin Miaoke by Yong Gao people, it has become a direct and effective way for many children's shoes enterprises to choose famous stars directly.

That year, bunny hired Liu Xing, the actor of "family with children", Zhang Yishan, COOSKIN signed the little star girl - Xu Jiao, cool music signed Jia Yunzhe, ABC signed Kong Ying, DiMeng signed Hou Gao Junjie and so on.

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< p > the signing of the child star marketing tactics at that time laid the first base for the children's shoes brand, and since then molded their brand status in the children's shoes industry.

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< p > but nowadays, the marketing brand of child star endorsement is obviously not enough. The children's shoes of children's wear in Quanzhou are beginning to enter the cartoon characters belonging to their own enterprises, so as to sustain their brand's influence in the market.

Reporters found that from the first wave of the recruitment of child stars as spokesmen today, the time has passed 5 years.

These children's shoes enterprises, which have benefited from the children's spokesperson, have to re upgrade their brand marketing methods.

In this wave, the majority of children's shoes and children's shoes enterprises have the same choice to create a cartoon image of their own brand and take the main role of the new media - network channel.

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< p > it is learnt that with the development of the image of Yong Gao's cartoon and the creation and on-line of the short film, we will use the cartoon image as a brand image asset in the promotion of image and product development, not only to narrow the distance between the brand and the consumers, but also to achieve effective communication between the brand and the consumers. At the same time, the consumers will have a deeper understanding of the brand and ultimately achieve a win-win situation.

"The everlasting cartoon in the future will be the spokesman of the image, and together with Lin Miaoke and Liu Guonan, will appear more frequently in the eyes of the vast numbers of consumers, promote the upgrading of the brand culture of Yong Gao people, and help the soaring and development of the brand."

Fang Zongyang said.

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