UMBRO Was Sold After The Dealer Said Nike Suspected Fraud

< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > Nike < /a > drew a big cake, which made me think that the long-term agent UMBRO brand will be better and better. However, it never occurred to me that the brand of UMBRO had been sold by Nike for less than a year.

Wang Jun, general manager of Zhengzhou Li Kang culture and Sports Development Co., Ltd. (hereinafter referred to as Zhengzhou Li Kang), went to Shanghai in June 26th, and said that because UMBRO brand was sold, the company currently has tens of millions of dollars worth of stock that can not be sold.

And Wang Jun arrived in Shanghai to make a claim to Nike.

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< p > "I want not only to return goods, but also to recover the cost of decorating, site rental and other related expenses to Nike."

Wang Jun said so.

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< p > < strong > recover losses to Nike < /strong > /p >

Around P p.m. around 3 o'clock p.m., along with Wang Jun, general manager of Zhengzhou Li Kang, came to Hang Lung Plaza, Nike Shanghai headquarters.

After many twists and turns, she finally found Nike, who was responsible for UMBRO's return.

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< p > after knowing that Wang Jun had come in, Mrs Liu said that it was necessary to declare the returns first, and then to submit the approval of the higher authorities before deciding.

When Wang Jun asked if she could return the goods, Mrs Liu said she could not make up her mind until the boss came back.

After repeated requests from Wang Jun, she finally waited for Ms. Liu's "boss". After that, the two sides held a two hour negotiation.

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< p > Wang Jun is not optimistic about the outcome of the talks. He thinks Nike is playing it by ear.

"All the Nike people sitting in the conference room this afternoon said they had no right to cling to the board."

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< p > at the end of the negotiations, Ruan Mingjie, manager of the Credit Department of Nike, who interviewed the head of the negotiations, said that in response to some demands of President Wang (Wang Jun), we promised to faithfully reflect to the company (Nike headquarters in the US). But due to the time difference in the US, this Friday will give Wang a reply.

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< p > < strong > Nike cake is suspected of fraud < /strong > /p >

< p > in reviewing the process of acting UMBRO brand, Wang Jun said she regretted believing in Nike's reputation as an internationally famous sports brand.

"At the beginning, Hong Jiakan, general manager of Nike China UMBRO, promoted the brand of UMBRO to our dealers, indicating that the future of the brand is promising."

Wang Jun said, our dealers believe that with the vigorous promotion of Nike, the brand of agent UMBRO will get a great return.

In retrospect, actually, Nike drew a big pie for us dealers.

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< p > it is understood that Mark Parker, President and chief executive of Nike, has promised to dealers that "UMBRO and Nike's dynamic alliance will lead to the all-round development of the sport all over the world by virtue of our complementary advantages and numerous segmentation and development channels.

We will devote ourselves to helping UMBRO develop its full potential. "

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< p > it is believed that Nike has given these commitments to dealers. After recognizing the bright future of UMBRO brand development, dealers have asked for UMBRO brand.

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< p > "at that time, UMBRO brand supported England's national team, Manchester City and other famous European teams for a long time. It has a good reputation and influence both internationally and domestically."

Wang Jun said, based on Nike's high level of operation and management platform, and based on the above considerations, we will be the agent of UMBRO brand.

None of these dealers thought that Nike would sell UMBRO brand.

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< p > "in fact, the brand of UMBRO is no longer of great value."

According to Wang Jun, the brand of UMBRO was a household name in Europe at that time. At that time, Nike could not seize UMBRO's market in Europe, so Nike would buy UMBRO.

And after the acquisition of UMBRO, Nike adopted the way of penetration, gradually allowing UMBRO customers to accept Nike's brand, and finally led to UMBRO's brand being completely replaced by Nike brand.

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< p > data show that in 2008, Nike announced the purchase of British football products manufacturer UMBRO at 285 million pounds. In October 24, 2012, Nike sold UMBRO to the brand of acennis at a price of 225 million US dollars.

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< p > Wang Jun revealed that the value of UMBRO's brand has been dried up by Nike, so Nike will be sold.

UMBRO's long sponsored England national team and Manchester City were also sponsored by Nike's own brand.

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< p > Xu Yongxiang, a law firm in Henan, thinks that Nike started to talk about UMBRO brand for a long time, but after selling less than two years later, it sold the brand clearly. It is obviously using the wholesalers and dealers to paint the big cake for Nike's trust mentality.

Violation of the basic principles of our contract law, that is, the principle of good faith.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_c.asp" > distributor < /a > do not know Nike sells UMBRO < /strong > /p >

"P >" Wang Jun revealed that Nike's UMBRO brand has not greeted dealers in advance.

"We also know what the UMBRO brand has been selling after we see the media reports."

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< p > it is understood that in October last year, Nike sold UMBRO brand to the American Concord brand group for 225 million US dollars.

After hearing the news, Wang Junfei went to Shanghai to ask Nike.

At the time, Nike said there would be some subsequent handling matters, but then things went to pieces.

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After P, Li Kang has been trying to contact Nike people, sending a total of 5 e-mails to Nike sports (China) Co., Ltd. UMBRO China, but only the first one has been answered.

In this reply email, Nike said that it had informed Chinese dealers in writing in June 6, 2012.

But Wang Jun said the company had not received such a notice.

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< p > in addition, the director of Qingdao Shanda Sports Stationery Co., Ltd. (hereinafter referred to as Qingdao Shanda) has publicly stated that "no notification has been received".

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< p > above Qingdao responsible person said, because Nike order system for futures form, are ordered more than six months in advance.

"The goods we ordered in 2013 last year, Q2, if we really notify us in June, who will make the goods this year?" < /p >

Not only that, P, who was responsible for UMBRO China, said he would arrange the handover between dealers and acconis, but who knew that he had left in May of this year.

And its office in Hang Lung Plaza has become the office of Nike brand.

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"P >" since we knew that UMBRO brand was sold, we contacted Nike to ask for a return, but Nike refused to return it to us.

Since then, when we went to Nike again, we discovered that Nike UMBRO China Department had been evacuated in May last year and is not working here.

Wang Jun said that China's UMBRO department is now empty, and the time of its withdrawal is actually in the performance of the contract with the company.

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< p > although UMBRO's brand has been sold by Nike, journalists can still see the sign on Nike's sports (China) Co., Ltd., UMBRO's China Department, on the 58 floor of Hang Lung Plaza office building, but from outside the office door, you can see the brand logo of Nike inside the hall.

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< p > Xu Yongxiang said that Nike has a violation of the basic principles of our contract law, that is, the principle of good faith.

In the process of wholesalers and distributors, when the UMBRO brand is changed, the obligation to fail to perform timely notification has been issued corresponding responsibility.

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< p > < strong > product quality defects < /strong > < /p >

< p > it is understood that Zhengzhou is the largest distributor of UMBRO in North China.

In 2011, Li Kang invested millions of yuan in decoration and purchased over 20 million yuan of UMBRO products in Zhengzhou.

In 2012, the two sides renewed the contract until the end of June this year.

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< p > in fact, Zhengzhou's UMBRO brand is running at a loss from beginning to end.

"From the beginning of the UMBRO brand, Nike gave us goods that are defective, we can only sell at a discount, never making money."

Wang Jun disclosed that we received the Rhine brand's < a target= "_blank" href= "http://www.91se91.com/" > the clothing < /a > edition has the problem, generally 1 meters 80 height can wear < a target= "_blank" href= "http://www.91se91.com/" > clothes > _blank > not long clothes or short sleeves.

This kind of clothes can only be disposed of at a discount. 399 yuan per piece of clothing can only last 99 yuan.

In addition, the logo on the clothes on the logo also appeared to automatically fade.

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< p > according to Wang Jun statistics, the loss of Li Kang in Zhengzhou is not only that.

Since September 2011, Li Kang has reloaded all the shops in Zhengzhou, and has reopened 6 new shops. It has invested about 800000 yuan in decoration and subsequently reinstalled 3 in March 2012.

As of December 18, 2012, Li Kang had ordered more than 27 million yuan of goods, and from January 2012 to November, UMBRO invested more than 6 million 600 thousand yuan in operation cost. After Nike took over, it invested more than 4 million yuan to decorate, and at present, there was 15 million 270 thousand yuan in inventory.

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< p > some analysts believe that Nike's efforts to promote Rhine brand are more like dumping stocks.

After selling the stock to the dealer, the Rhine brand will be sold.

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< p > Wang Jun recalls: "the reason why stocks are so large is mainly that Nike had encouraged us to buy large quantities at that time."

According to its introduction, for example, we give 1 million yuan in cash, and Nike allows us to enter 2 million yuan of goods. Then, the remaining 1 million yuan of goods, Nike will provide us with clothing in advance by credit.

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As of P, as of December 31, 2012, the value of UMBRO goods purchased by Li Kang in Zhengzhou was more than 24 million yuan, and there are still more than 10 million yuan in stock.

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< p > Zhengzhou Li Kang pointed out that Nike should compensate the loss caused by the failure of UMBRO to inform China in time. Meanwhile, the company's existing UMBRO products in Shanghai should also be returned.

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< p > it is understood that since UMBRO brand was sold, dealers who signed contracts with Nike were no longer able to sell UMBRO brand clothing.

And these clothes become a backlog of stock in hand, which can not be sold out.

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