Brand Selling Agents Are Being "Aired". How Can Nike Pay The Bill?

< p > > a href= "http://sjfzxm.com/news/index_x.asp" > Nike < /a > after selling its brand UMBRO, the latter's agent becomes "abandoned child".

At present, a number of agents and UMBRO brand contract is about to expire, they are ready to rush to Shanghai to negotiate with Nike on compensation matters.

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Less than p ago, a person familiar with the matter said that when Nike sold UMBRO brand in October last year, Nike did not communicate with the agents in time.

At present, the contract between the agent and Nike's UMBRO brand is about to expire, and the company that takes over UMBRO has no communication with them.

Because new products are not available, the agents only rely on a big discount to clean up inventory, which leads to a continuous loss.

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< p > an agent said that Nike China UMBRO department would be required to compensate the loss caused by the failure of UMBRO's China in time and reclaim all the UMBRO products from Shanghai.

Nike said that the Nike UMBRO China Sales Department has informed the dealers in writing about the sale in June 6, 2012, and began to assist distributors in handling subsequent business matters in July 2012.

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< p > agents say that if negotiations fail, they will resort to law.

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< p > < strong > brand sell "a href=" http://sjfzxm.com/news/index_p.asp > agent "/a" is "airside" /strong < /p >

< p > Zhengzhou Li Kang culture and Sports Development Co., Ltd. (hereinafter referred to as "Zhengzhou Kang") is the largest distributor of UMBRO in North China. Its UMBRO business employee Zhang Lan (pseudonym) revealed that in 2011, Li Kang invested millions of yuan in decoration in 2011, and procured UMBRO products for more than 20 million yuan.

When the two sides started contacts in 2011, Nike declared that it was "dedicated to helping UMBRO develop its full potential".

Last year, the two sides renewed their contracts until the end of June this year.

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In October last year, Nike sold UMBRO brand to the P brand in the US $225 million.

Zhang Lan said, "our boss just got information from others and inquired the Internet before he knew it."

The company chief flew to Shanghai, and Nike said at that time that there would be some subsequent handling, but then things went to pieces.

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< p > up to now, Zhengzhou has sent 5 emails to Nike sports (China) Limited UMBRO China, but only the first one has been answered.

Reporters saw that in the reply email, the other side said that in June 6, 2012, he informed the Chinese dealer in writing.

But Zhang Lan said the company had not received such a notice.

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< p > similar situation also occurred in the Qingdao area sporting goods Co., Ltd., an agent from Qingdao.

Mr. Hao, the company's legal representative, told reporters that after Nike sold UMBRO brand, Nike's UMBRO China business division had been dissolved, and the agent was completely in the state of no docking.

He said that Nike had consulted Nike on this matter, but it did not follow.

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< p > June 23rd, it was learned that a number of UMBRO agents were preparing to rush to Shanghai for consultations with Nike.

If negotiations fail, or seek legal means to solve the above problems.

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< p > < strong > loss of core value causes loss of agent < /strong > < /p >

Less than P, UMBRO's brand has been sold, and the price of its products has declined.

"At present, goods can only be folded at 4~5, and some are as low as eighty percent off.

It's a conservative algorithm to lose $3.4 million a month.

Zhang Lan said that as of December 31, 2012, the total value of UMBRO goods purchased by Li Kang in Zhengzhou was over 24 million yuan, and there are still more than 10 million yuan in stock.

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< p > Mr. Hao said that UMBRO's sales are losing money every month.

Dozens of stores have now shrunk to a few.

Even a better store, due to the imminent expiration of the authorization and lack of new product support, is also facing the risk of being eliminated by the mall.

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Mr. P said, as a regional agent, their situation is relatively good. Some second tier distributors have no way to insist on it since last year, and the stores are basically closed.

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< p > Zhengzhou Li Kang pointed out that Nike should compensate the loss caused by the failure of UMBRO to inform China in time. Meanwhile, the company's existing UMBRO products in Shanghai should also be returned.

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< p > interviewed Nike and UMBRO.

Hong Jiakan, former general manager of Nike China UMBRO, told reporters that it had left UMBRO at the end of May. "The Division has been dissolved. We have informed clients before, and after knowing the news, there are also trench passes at the order meeting, and no client said he did not know this."

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< p > Hong Jiakan said that the American Concord brand group has its own ideas on the side of China. "We have talked with the dealers that the lower house will contact them, but we can not tell when the time is right, and the goods that Nike has to hand over to the end of June has been handed over."

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In a reply to reporters, Nike P said that the Nike China UMBRO China Sales Department had informed the dealers in writing about the sale of UMBRO brand in June 6, 2012.

At the same time, UMBRO China began to assist dealers in July 2012 to deal with subsequent business matters.

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< p > independent a target= "_blank" href= "http://www.91se91.com/" > dress < /a > commentator Ma Gang believes that in this matter, agents should also assume corresponding responsibilities, brand has been sold, agents need to contact new brand owners.

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< p > lawyer Yan Yiming pointed out that Nike does not have much responsibility solely from the legal point of view.

Although the brand is sold during the contract period, the sales contract of the agent continues to perform.

When the agent brand is sold, the agent's right to know is "put aside". Does Nike inform or not?

"It is difficult for agents to safeguard their rights, and we should look at the specific circumstances of the contract."

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