Three Major Problems Existing In China'S Home Textile Industry

< p > from 1990s, China's household a target= "_blank" href= "http://www.91se91.com/" > textile < /a > product industry has come to the forefront of the trend of economic development and led the textile industry out of the trough. It has been nearly 20 years now, and its development speed and scale are expanding rapidly. The total output value has exceeded one trillion yuan, accounting for about 2.5% of the total national economy.

However, with the decline of domestic and international economic situation in recent years and the maturity of Chinese consumption concept, most brands of home textiles have reached the bottleneck stage of their development, and the growth momentum has slowed down significantly.

For China's home textiles industry, the problems encountered in its development and their solutions should be sought through the overall investigation and Reflection on the development of the industry to find ways to solve the puzzle.

The following is the author's observation and Reflection on the development of the industry over the years, discussing with the enterprises.

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< p > > strong > 1, coastal area < a href= "http://sjfzxm.com/news/index_f.asp" > Home Textiles < /a > enterprise capacity manufacturing is difficult to continue. < /strong > /p >

< p > in recent years, with the development of industrial manufacturing capacity in the central and western regions and the shortage of cheap labor resources in coastal areas, the wages of sewing workers in the textile industry of the lower reaches of the Yangtze River have been forced to rise to 3000-4000 yuan / month. Even so, the shortage of labor shortage has always been faced with, and in the long run, with the further development of the central and Western economies and intensified competition in the industry, sewing wages will surely rise.

This brings a question: how does the home textile industry compete with the home textile industry cluster in Shandong and the home textile industry in the central and western parts of the central and southern coastal areas? < /p >

< p > the answer is naturally very simple, that is, the home textile industry in the coastal areas must maintain its technological advantages and enhance the technological content of its products.

The new memory is the early 1990s textile industry "ingot", leading to the rapid development of Shanghai, Wuxi, Suzhou, Nantong and other places in the most developed areas of the national spinning and weaving industry. Now the spinning and weaving industry in the central and western regions has already played a decisive role in the country, and the enterprises in the lower reaches of the Yangtze River still can continue to engage in this industry. The secret of their survival is technological advantage or technological innovation, such as the mercerized cotton spinning technology of the natural textile of Wuxi.

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< p > how to improve the technical content of the textile industry in coastal areas? It is only the two means of capital investment and enterprise decision making, but it is not easy to say it is easy to do.

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< p > < strong > two, home textile enterprises have invested heavily in product research and development. < /strong > < /p >

< p > for home textile products enterprises, the source of their profits comes from brand value, while brand value comes from the accumulation of product marketing for many years, and the core of the product is product design (design and material design).

I believe that for every home textile enterprise, its emphasis on product design can be said to be the most important part in all aspects of design, manufacture, packaging, and marketing. However, for most enterprises, the importance is not equal to investment. Compared to the vast majority of home textile enterprises, the investment in marketing is far greater than the investment in design.

In the international fashion brand, the investment in product development generally accounts for 5%-15% of the enterprise's output value, that is to say, the scale enterprise of 500 million output value, its product research and development input can reach 25 million to 75 million capital investment.

Compared with domestic textile enterprises, how many companies can achieve 5% of R & D investment? < /p >

< p > < strong > three, the ability of product design and development depends on the decision maker of the enterprise < /strong > /p >

< p > her colleagues once told a story of their students that the student was a product design director for a company's design and development. A was finally completed, and asked the chief executive to see that the A design was a rare good work. The chief executive asked the director whether the design idea came from "Frankfurt" or the product of a leading enterprise. The director said "original", and the boss was very sorry that the A product could not be put into production at last.

Inadvertently, the boss leaked the product design know-how of the domestic textile industry for many years, that is, large enterprises look at Frankfurt, small and medium-sized enterprises look at large enterprises.

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< p > for the coastal textile enterprises, the pformation of enterprises is an inevitable trend. The core of pformation is centered on brand building. The core of brand building is the construction of brand design style. The differentiation of brand style can make enterprises undefeated in fierce market competition. In this process, enterprise decision-makers must make decisive decisions and create their own product design style with the times.

For most enterprises, this step is very difficult.

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< p > there are often business executives complaining about the "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "ability. Can entrepreneurs have their own reflection? How much investment have you invested in product design and development? How many advanced design equipment have they purchased? How many design materials are there in the enterprise? How many design materials are there in the enterprise? How many designers are going to show the exhibition at home and abroad? How many designers are going to go to the domestic and foreign market research opportunities? How many famous designers in the industry are invited to discuss seminars for the enterprises? Do you give designers a dignified salary? < /p >

< p > the simplest principle is how much input will make the output. I believe anyone will admit it! < /p >

< p > < strong > four, the pformation period of the manufacturing home textile industry is a development opportunity for all home textile enterprises. < /strong > /p >

< p > China's home textile industry takes the lead in the rise of Guangdong's home textile industry represented by fuanna's home textile as the symbol. Its development area gradually moves northward along the coast of Guangdong along with the rapid development of China's economy, forming four major industrial clusters such as Guangdong, Shenzhen, Foshan, Zhejiang Haining, Yuhang, Jiangsu Haimen, Tongzhou, Tongzhou, Tongzhou and so on, and has gradually moved to the Midwest.

It can be said that the moving track of this textile manufacturing industry cluster is mainly due to the uplift of labor costs.

Along with the Midwest economic development, the manufacturing advantages of coastal areas will be further lost. In this process, who will get the advantage of technology will continue to develop. This opportunity is equal to all home textile enterprises in various regions.

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< p > for Chinese textile enterprises in the central and southern coastal areas, it is the only way to seize opportunities to pform and develop brand culture and brand style design, so that enterprises can be pformed into brand home textile design research and operation centers; and for Shandong industrial clusters and Midwest home textile enterprises, we should seize the opportunity to expand the scale of home textile manufacturing industry, which is based on OEM and foreign trade, and draw lessons from the development of home textile enterprises in coastal areas. At the same time, capacity expansion will start to increase product design input, enhance enterprise product design ability, cultivate independent home textile brands, and layout domestic brand home textile marketing network is an important development direction.

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< p > above is a series of observations and Reflections on the pition period of China's home textile industry. Some of these problems may be more acute, but they are the problems that do exist and need to be solved urgently in the industry. The problem is not to disclose but to expect the enterprises to face up to it and to identify their own development direction in the pformation period of China's home textile industry.

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