Sunscreen Clothes Shine On Beijing Street

< p > fluorescent green, electro-optic powder, ocean blue...

In the midsummer, a colorful, simple style and light texture < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > is rapidly becoming a street fashion.

At first glance, there are some pparent clothes that many businesses claim to have this summer's single product sunscreen.

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< p > in fact, the sun protection equipment has been on the stage since last summer, but this year's style is more abundant, and more people pay attention and purchase.

Reporters interviewed found that many people no longer struggled to raise their sun umbrellas under the scorching sun, but wore various sunscreens.

"Fashion is eye-catching, easy and convenient. If you put it in your bag, you will be able to weigh it, and you won't have to worry about wrinkling."

A woman who chooses sunscreen clothes in Xidan business district says so.

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< p > "many people are rushing to prevent UV and sunscreen, and many young people simply like the colorful styles of sunscreen."

Dahongmen, Beijing, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > shopping malls, a merchant said that the price ranges from 50 to 100 yuan, and popularity plus cheap. Recently, there is a large volume of sunscreen in the mall.

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The brand of P is also popular.

In an outdoor brand store near Xiangshan Park in Beijing, many consumers are buying sunscreen, many of whom are young men.

"Some friends recommended to us, and other netizens also praised this kind of clothes in micro-blog for their practical use."

Two road hobbyists told reporters that they really valued the function of sunscreen in buying sunscreen, so they would rather spend more money on outdoor products stores.

The store's shopping guide said that the outdoor brand sun protection clothing also has an image name, called "skin windbreaker". After adopting the special chemical fiber fabric, it can be equipped with UV protection, waterproof and windproof, and has the characteristics of good air permeability, softness and lightness.

In terms of price, the new discount is mostly 300 to 500 yuan, and the old price is slightly lower, which is mostly 200 yuan.

Even with a low price, sunscreen products, including camels, polar stars, Mai road and other outdoor brands, are hanging in the prominent position of the store. Not only do they sell well, they also make the outdoor brand that has always taken the functional route a bit more popular.

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Less than P, the sale of online stores has broken through five figures in a few days, and sunscreen has become a weathervane leading the trend this summer.

In just two months, Nike and other domestic and international first-line sports brands and H&M and other fast fashion brands have launched corresponding categories, and sales are gratifying.

The head of a shopping mall in Haidian District, Beijing, told reporters that compared with last year, sales of many brands of sunscreen have doubled, < /p >

< p > many consumers are puzzled. How should we choose sunscreen? At present, the application of sunscreen on the market is mainly chemical fiber materials including polyester, nylon and so on.

This is because natural silk materials such as silk, cotton and linen are of high cost. On the other hand, the outstanding effect of UV protection also makes polyester fabrics one of the raw materials commonly used in brand sun protection clothing.

When shopping, consumers can find information on clothing material, sun protection index and so on.

According to China's < a target= "_blank" href= "http://www.91se91.com/ > > textile > /a > Product anti ultraviolet performance evaluation" Specification for sunscreen products, when the product's UV protection coefficient is greater than 30, and the long wave black spot effect ultraviolet pmittance is less than 5%, the product can be called "anti ultraviolet products".

At present, many functional brands of sunscreen can find a clearer product function logo.

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< p > despite the fact that consumers do question the real function of sunscreen, the advantage of "fresh, fashionable, cheap and portable" is enough to make it popular.

"Popular things are also obsolete, but the vitality of products that are both popular and functional will be stronger."

A multi-year a target= "_blank" href= "http://www.91se91.com/" brand clothing "/a" R & D a target= "_blank" href= "http://www.91se91.com/" > designer "less than", that is, taking into account the popular elements and quality needs, sunscreen wide range of hot sales is not unusual.

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