Longhu's "Tian Jie" First Entered The Capital To Fill The Commercial Blank Of Jingdong

Beijing's commercial real estate is once again gaining heavy players. Longhu group's Beijing Longhu long Ying Tian Street project was officially launched in June 19th, and will open at the end of next year. Lumie cinema, All Star Skating Club, Haagen Dazs, Watsons, GAP, bestseller group, Adam, Hechi group, GUESS, LAN Zi, Ya Ying, Armani jeans, Marisfrolg, Marisfrolg, m0851, grandma's home, Yun Hai cuisine and other brands came to the scene, most of which have been confirmed to be in Longhu long Ying Tian street.

It is understood that the long Ying Jie street located on Chaoyang North Road is the first "Tian Jie Department" shopping center that Longhu group landed in Beijing. This project will become the first commercial project of Beijing seamless connection with the subway. The large commercial Jingdong area, such as the blue harbor and Chaoyang Joy City, is facing a new upgrade.

　 Longhu "Tian Jie" first entered the capital city

The total volume of long Ying Street is nearly 670 thousand square meters, of which the commercial area is 270 thousand square meters, which is the largest commercial complex in the Jingdong area. The project is located in a one-stop living harbour, dominated by family and young consumer groups. According to the planning of Longhu group, there will be more than 200 international famous brands in the long Ying Street. clothing Cosmetics, flagship stores, concept stores, more than 130 restaurants, 40 thousand square meters of boutique, more than 10 thousand square meters of children's world, and the largest IMAX movie hall in the Jingdong area and the real ice rink.

According to the introduction, the long Ying Street is one of the three major products of Longhu group, the first Beijing work of "Tian Jie Ji". As the representative brand of shopping center series, "Longhu Tian Jie" is Longhu's ten years' grinding sword, which can be called the fine operation model of China's shopping center.

Longhu has achieved good results in the field of "China's commercial real estate".

In 2004, Longhu's North City Street, turning a shabby factory building into Chongqing's fashion coordinates.

In 2008, after the opening of Longhu Xicheng sky street, the Yangjiaping Business District of Chongqing old industrial zone was brought directly into the "shopping center" era from the Department Store era, and reshaped the business structure of the western part of Chongqing's main city.

　 Fill Jingdong business blank

According to the latest urban master plan in Beijing, the eastern region will be a key urban development area, and the long Ying Tian street is located in the "new urban population gathering area" in the eastern part of Beijing. There are 480 communities in the 5 km area and over 500 thousand permanent residents. Hong Guangxin, deputy director of Chaoyang Commercial Commission, said that at present, the commercial area in the area is less than 80 thousand square meters, and the current concentration of commercial areas is only Auchan supermarket, with a per capita commercial area of only 0.16 square meters, far below the per capita commercial area of Chaoyang District. Long Ying Tian street can fill the commercial gap of Jingdong area to meet the one-stop shopping needs of surrounding consumers.

Hung director mentioned: the location of Chang Ying Tian street is located on the only way to CBD eastward expansion. "Ding Fu Zhuang media industry base", "fhead headquarters base", "Dongba business district" and "fourth embassy area" are all planned in this area. International Conference Center, Chinese and foreign cultural exchange center, various international schools, international hospitals, religious services and other supporting facilities, and various international service agencies will soon emerge. The gap between traditional CBD and Tongzhou Metro will be filled. Therefore, the future value of the regular business district headed by "Longhu long Ying Tian Jie" is obvious.

　　 "Tian Jie series" replication acceleration

The development of commercial complex has become an important development strategy of Longhu group. It is understood that at present, Longhu group's investment properties are all self-supporting businesses, which are mainly divided into city shopping mall, Tian Jie series, community shopping mall star Yuet Hui series and high-end home life shopping center, home entertainment group.

Relevant responsible person said, Longhu group in Beijing two days Street project and Chongqing North City Street Street "myth" has many similarities. The person in charge said that the long Ying Tian street, which is seamless connection with Metro Line 6, will be a new improvement made by Longhu's "Tian Jie Ji" products for Beijing.

Industry experts believe that the business in the battalion area is scarce, and that the long Ying Street Street will be a good complement to the regional business. At the same time, the urban commercial complex built by the subway node can bring about the revival of the surrounding business circle. However, the expert believes that the subway can bring long distance consumers to shopping, and can also cause regional consumers' outflow. The more developed the traffic, the less chance consumers will choose to consume in isolated business projects. Due to the limited radiating radius of regional businesses, shopping malls must make full regional business characteristics and increase the proportion of catering, entertainment and convenient services under such circumstances.