The Rapid Development Of Garment Retailing Business Development Should Be Enriched.

< p > in China, the price of a "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "can be expensive to be shocking or even hating. This is a deep feeling for Shen Jianguo. A pair of a target=" _blank "href=" href= "shoes in the domestic market can be sold for more than 1000 yuan, and the winter boots can reach 1500 yuan. This is the Chinese people dare not easily consume, and the quality of the brand products in the mall is uneven, but the price has not formed obvious difference.

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< p > < strong > retail price return can make consumption really take off. < /strong > /p >

< p > Chinese consumers will find that there are 10 shopping malls of the same scale in the city, the same is a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >, maybe 8 can buy the convenience of shopping station, though it is very good, but it is away from the development direction of the shopping mall.

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< p > in addition, the price of a piece of clothing in China can be astonishing or even hating. Shen Jian feels deeply that a pair of shoes in the domestic market can sell for more than 1000 yuan, and boots in winter can reach 1500 yuan. This is the Chinese people dare not easily consume, and the quality of the brand products in the mall is uneven, but the price has not formed obvious difference.

People can not help asking, why do domestic products of low quality can sell such a high price? Why is there so much difference in the promotion of brands? This is the blind spot in retail business. There are customers in the retail business when there is no activity, and customers are not stupid, such as the original price of a piece of goods, 1200 yuan for the sale, and 100 to 100 for the promotion, so that the huge profits of the products bring the consumers' suspicion to the brand's reputation, and frequent promotions give consumers the consumption psychology of "no promotion, no buying".

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< p > and the fast developing e-commerce industry in China occupies the advantage of price. The consumers in the past have been diverted to the market in a large proportion. In order to seize business opportunities, many brands choose to sell themselves online in China, which is a killer of all kinds of shopping malls. Now some shopping malls in China do not notice this point. Chinese customers are smart enough to place an order at the US address, send it to the US address, and express it from the US address to the post office.

Domestic shopping malls should introduce differentiated brands, seek foreign brand agents and build their own brands to increase the so-called misplaced elements, such as Taiwan's breeze Plaza, which can achieve sales of 5 billion yuan a year. Only Taiwan Pacific SOGO boycott the breeze Plaza, because of its strong strength, one of them is to Europe's own agency brand, to Japan's own brand, creating dozens of brands, and then with traditional department store dislocation.

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< p > nowadays many retailers realize that the return of retail prices can make Chinese consumption really take off and the brand should start from quality.

In the process of brand introduction, we should pay attention to the characteristics of individuals and keep them in a timely manner. After entering the stage of market sales, we can get twice the result with half the effort and be more accepted and recognized by consumers.

On the other hand, retailers should think more about how to serve and experience value, flat sales channels, diversification of categories and quality, and adhere to the pursuit of high quality brand and related products.

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< p > < strong > commercial real estate development should be enriched with < /strong > < /p >.

What is the department store selling in China? The department stores in China do not sell their lives, but sell goods and counters. Most of the department stores that have been released are copying. The most obvious thing is the lack of life elements, such as excellent supermarkets, brand food counters, leisure, gifts, imported food, hard household products, and so on. Most of them are brand homogenization, homogenization of interest structure, homogenization of business practices, homogenization of commercial elements, homogeneity of location, homogeneity of patterns, homogenization of modes and homogenization of supply chain. P

In addition, the traditional department stores in China are restricted by the operating area. For example, the most representative business area of Parkson is only 15 thousand ~3 square meters. The categories that can be accommodated are greatly reduced, and the consumption of consumers' life experience is seriously affected.

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At the same time, the rapid growth of shopping centers is an absolute threat to the department store industry. The reason is that the shopping centers are divided into professional divisions and more diversified and professional businesses compared with general merchandise stores. Because of the large volume of business, the shopping center can provide one-stop shopping experience, which integrates shopping, entertainment, catering and integration, and the ability of collecting P is stronger than that of department stores.

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< p > China's department stores are mostly joint venture mode. Although the business risk is small, it can only be faced with consumers indirectly. In the adjustment of operation, it is necessary to adjust the brand business to achieve a slower pace.

Although it is natural to say that department stores can make up for the defects of a certain type of business by comprehensive means, in order to cope with competition, department stores still need to change their profit models and develop their own buying teams so that they can operate differently. "Most department stores are mainly young groups, lack of comprehensive elements, lack of positioning for life, lack of children's positioning, and lack of paternity orientation. It is easy to find that there is no parent child department store in China, and the traditional department stores in China are playing a flat role. Once there is a business location, they will invite two counters to move in, so as to increase revenue.

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< p > in the field of clothing sales, SPA will become a challenger for department stores.

At present, department stores are still the main channel of clothing sales, but the status of channels will gradually weaken in the future.

Unlike non SPA and department stores, SPA has been able to adapt quickly to the fast changing demand of consumers.

The essence of its operation is to provide flexible supply of goods according to the sales trend of terminal stores.

Different from other formats, its core value lies in putting the key link of profit in the sales process, that is, when goods are in stores, the demand of consumers has been revealed, and respond to this demand at the fastest speed, get the fastest inventory turnover and the minimum product discount rate.

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< p > with the increasingly fierce competition in department stores, the trend of subdivision of department stores will become more and more obvious. The diversification and comprehensive development of the format, or the theme and functional type, will become the two main directions of the Department Store segmentation market.

The weakness of the domestic shopping mall is that the restaurant area only accounts for 15%~20%. The high-end department stores will import a small number of business brands to form a composite positioning commodity. Japanese department stores do this very successfully, with many elements of life and good service quality.

However, the sale of imported goods and high quality fresh food to obtain high Maori supermarket, due to the higher initial investment and relatively narrow consumer groups, it requires a longer market incubation period.

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