Semir Fashion Introduces High-End Fashion Men'S Clothing Brand

Xu Bo, executive vice president of Semir < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, held on Wednesday in Semir GXG strategic cooperation media and investor exchange meeting, said that the recent progress of the multi brand development strategy of the company will be integrated into various international and domestic markets and various ways of cooperation.

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"P >" Xu Bo, Xu Bo, in addition to June 2013 and the domestic leading high-end men's GXG group to sign strategic cooperation, in September 2013 will be with the Italy famous children's clothing company Miniconf, the introduction of Italy entrance class luxury brand of luxury children brand (joint venture); in March 2014, the company also plans to introduce Europe (Denmark, Germany) and South Korea Middle and high end men and women brands, now into the preparatory period.

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< p > Semir clothing announced on Tuesday night that the company intends to spend 19.8 to 2 billion 260 million yuan to Zhejiang zhe Holdings Holdings Limited, Yang Herong, Yu Yong and others to buy 71% stake in Ningbo zhe Mu sang Holdings Limited (hereinafter referred to as "zhe Mu Shang").

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< p > some analysts believe that Semir's costumes cost 2 billion yuan to buy zhe Mu is still a bit "expensive", the main reason for Semir's acquisition is to expand its market share in the first tier and second tier cities, < a target= "_blank" href= "http://www.91se91.com/" > clothing /a > market.

Analysts disagree with the view that Semir's acquisition is aimed at retaining older customers.

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< p > < strong > Semir clothing is to denounce the 2 billion purchase of zhe mu 71% equity, and introduce the middle and high-end fashion men's clothing brand < /strong > /p >

< p > Semir clothing opened the 2013 leisure wear category mergers and acquisitions curtain.

The company announced on Tuesday night that the company intends to spend 19.8 to 2 billion 260 million yuan to Zhejiang zhe Holdings Group Limited (hereinafter referred to as "zhe zhe"), Yang Herong, Yu Yong and others to buy 71% stake in Ningbo zhe Mu sang Holdings Limited (hereinafter referred to as "zhe Mu Shang").

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"P > Semir clothing and securities affairs representative Zeng Chun Chun has said to the great wisdom that the company has no restrictions and plans on the quota of mergers and acquisitions.

In the field of products, the company intends to develop adult clothing, high-end men's clothing and formal clothing business.

At present, many garment companies are blocked by IPO, which brings opportunities for mergers and acquisitions.

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< p > from a fundamental point of view, Semir clothing for leisure wear is facing many brand operating pressures.

Due to the low age of Semir's main brand positioning customers, under the age of 22 (the brand is trying to extend to below 25 years old), with the increasing age of customers, the customer churn rate is relatively high.

The company's need for M & A urgently needs to introduce more than 22 year old brand with market influence to expand company performance and enhance user stickiness.

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< p > taking into account the casual wear industry market, product attributes close to men's clothing area, and the current shopping center's booming development shows many brand market opportunities, Semir apparel urgently needs to introduce the fashion menswear brand positioning the shopping center format.

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< p > according to Semir annual report 2012, as of the end of 2012, the company has 4 billion 800 million yuan of funds.

Combined with the domestic men's clothing market performance, at present, the domestic men's wear market situation is becoming increasingly grim, the market mainstream brands in 2013 generally decline in orders.

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The main financial data of Zai zunshang's unaudited pro forma consolidated statements in 2012 are: 1 billion 327 million yuan of total assets, 1 billion 55 million yuan of total liabilities, 272 million yuan of net assets, 1 billion 398 million yuan of operating income, 260 million yuan of operating profit, and 206 million yuan of net profit. P

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< p > zhe Mu Shang is a self owned clothing Brand Company, which is mainly located in high-end casual menswear. Its "GXG" and "gxg.jeans" brand have created the fashion style, exquisite and simple dress style of urban youth, and are the leading brands of urban youth casual men's wear.

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< p > in May 29th, Semir clothing announced that after major suspension of business, the market reported that its takeover target was young fashion male brand GXG.

Great wisdom once verified this to GXG chairman Yang Herong.

Yang said that the market rumors that Semir will buy 3 billion of men's brand GXG will be a myth. GXG has issued a statement on its official website.

Yang also said that GXG had an independent listing plan.

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After the announcement of P, great wisdom once again asked Yang Herong about this matter, and he did not reply.

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< p > Semir clothing has been suspended since May 30th, and the stock has resumed trading since June 19, 2013.

Before the suspension, the stock rose and pulled up, the biggest monthly gain since listing, or 26%.

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