The Driving Force Of Growth Gene Lining

< p > early May 2013, Lining Wade's all star special edition limited sale, in order to rush to buy the total number of 200 pairs of all star edition, consumers long queue, hot sales, short supply, instant sale.

And for the sake of inheriting the pure sportsmanship and returning to the essence of running, the new Li Ningchao light series tenth generation running, a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, was launched by consumers, which made people experience the unlimited pleasure of running.

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< p > experts believe that these two products are the latest representative works of Li Ning Co's innovation and technology products. They are proof of the understanding and commitment to Chinese consumers and the leap from eastern elements to Oriental wisdom, which fully demonstrates the efforts of Li Ning Co, a leading sports brand in China, in brand inheritance, innovation and technology and sports.

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< p > today, with the increasingly fragmented consumer demand, the homogenization of products and even the homogenization of business models are common problems in China's manufacturing industry. If manufacturing enterprises can not assess the situation and seek the path of differentiated development according to their genes, they will be eliminated in rapid market changes.

Li Ning Co has launched an innovative product that is popular among consumers. It is a model for enterprises to connect products with consumers' emotions.

This also gives inspiration to China's sporting goods industry in the period of adjustment and pformation.

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< p > < strong > > "Wade's way" creates a good marketing campaign: "super light 10" light start running life < /strong > < /p >

< p > as the main sport category of basketball in Li Ning Co, Li Ning Co has launched a series of professional products after sponsoring CBA league matches and signing NBA top star Wade, especially the series of basketball shoes specially built for Wade, "Wade's way" is very popular.

Just as the NBA playoffs were in full swing, the news of Lining and Wade's All-Star special edition boots sold 200 pairs in the domestic market, which attracted fans' attention. In the evening before the sale of flagship store in Beijing, there were hundreds of people queuing up the night before the sale. On the day of the sale, 120 pairs of sneakers on the North Canton stadium were sold out instantly. Lining Wade's way became a well deserved star product, which is rarely seen in the shoe string which has always been the international brand as the weathervane.

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< p > Lining's "Wade road" perfectly integrated professional basketball technology and fashion gentleman trend design, representing the spirit and personality charm of Wade's top NBA star.

With the continuous innovation of technology and the increasingly rich design, Lining's "Wade's way" is gradually expanding and expanding, which combines basketball shoes, cultural shoes, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", accessories and other rich products, and always leads the trend.

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< p > if Wade's way is representative of the basketball shoes of Li Ning Co, the tenth generation ultra light running shoes fully reflect the vitality of the company's technological innovation and product development to bring vitality to the brand.

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< p > the design and development of this series, based on the application of high-tech materials, is an example of integrating the wisdom of the ancient "cross" binding structure in the East.

The new technology material, the use of carbon fiber, has become the biggest highlight of ultra light 10 generation running shoes.

Carbon fiber (Carbon Fiber) is made of carbon fiber coated with epoxy coating and graphite pressed fabric. It has the characteristics of light weight and high tensile strength. At the same time, it also has the characteristics of high temperature resistance, friction resistance and corrosion resistance.

This design enables the whole shoe upper to provide effective protection and support with a lightweight and simple structure that fits the feet, allowing runners to feel comfortable and comfortable while experiencing light running experience.

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< p > as the longest and most abundant product series of Lining brand, the inspiration for the development of Li Ningchao's series of running shoes originates from an in-depth insight into the characteristics of Oriental movement.

From the ultra light generation that was born in 2005 and quickly achieved the market to the ultra light ten generation that integrates the new technology, this feather like light and smart running shoes series has become the focus of attention of every industry, and has gradually evolved into the innovation standard of the sporting goods market.

To this day, after 8 years of experience, the Li Ningchao light series running shoes after the 9 generation sublimation gradually completed to the lightest Oriental evolution.

On the stage of the world sporting goods, it has formed the unique oriental wisdom design features and the tradition that cannot be copied, which is admiration for the industry.

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< p > participated in the design and change of the ten generation ultra light products. Li Ning Co < a target= "_blank" href= "http://www.91se91.com/" > designer /a > Sun Jingyi has the right to speak for the design of Li Ningchao's light family.

Sun Jingyi said that the product was inspired by the Chinese herbal package and the cross binding of the stirrups. The design improved the support and stability of the running shoes. The upper surface of the shoes was covered with MonoMesh cloth, which was breathable and comfortable. The male lead shoes introduced the world's leading high-tech material, carbon fiber, which greatly increased the toughness of the running shoes.

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< p > < strong > the driving force behind the growth of Li Ning Co is /strong /p < >

< p > in fact, since its establishment, Li Ning Co has been focusing on independent innovation, technological innovation and the continuous introduction of products that are loved by consumers.

In the past more than 20 years, Li Ning Co has been insisting on providing important sports and equipment support for ordinary sports enthusiasts and professional athletes.

With the development of the comprehensive fitness business and the popularity of the national sports consciousness, the demand for sports goods is increasing. The Li Ning Co has been continuously exploring and enhancing the ability of product innovation. Through independent research and development and extensive international cooperation, it has gradually acquired the professional ability to compete with international competitors, and has made the pition from "made in China" to "made in China".

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< p > technological innovation is the source of enterprise vitality.

The key to the survival and development of enterprises is to grasp the pulse of the market and rely on continuous technological innovation to develop products that meet the needs of consumers.

In other words, whoever first grasps the innovative technology will have the conditions to produce high quality products, so as to occupy a favorable position in the fierce market competition.

Looking at the development of all walks of life, from the ordinary clothing industry to high-tech companies, there is no need for continuous innovation, technology and consumers to maintain connections to create competitive advantages.

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< p > Li Ning Co has been sparing no effort to focus on product and technological innovation and development, and has invested heavily in product research and development. It has enabled Li Ning Co to have the world's advanced level of innovation. The products produced by Lining are cleverly integrated from Chinese elements to the Oriental intelligence industry innovation, from satisfying the basic needs of consumers to caring for the healthy life of consumers, making breakthroughs constantly, so that Li Ning Co's genetic gene is inherited all the way.

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< p > < strong > > Lining bow and Lining arc become the foundation for innovation. < /strong > < /p >

< p > since the Li Ning Co announced the dream of building a great Chinese sports brand, focusing on its core business, namely, sporting goods business, focusing on the core market, namely the domestic market, focusing on the core brand, namely, the "Three Focuses" of Lining's brand, and the "four strategies", including the channel efficiency, brand and product, operation capability and business mode operation reform, and the brand new and concrete "three stage blueprint for pformation". Since then, Li Ning Co has invested more in brand and products, and has developed products with advanced design concepts and technologies with the consumer orientation, continuously enhancing the competitiveness of products and shortening the development cycle to keep up with the market demand.

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< p > focusing on China's core brand, Lining sports products Li Ning Co not only continues scientific and technological innovation, but also focuses on the essence of sports, aiming at highlighting product functions, providing the best products and services for athletes, and continuously introducing products that lead the consumer experience and always occupy the leading edge of the market.

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In the three sports categories of basketball, running and badminton, Lining's products have strong competitiveness in the professional and amateur sports market. P

In the category of basketball, Li Ning Co launched a series of products after sponsoring CBA and signing Wade, including CBA league matches and basketball shoes, "Wade road" series, and so on. It is popular with consumers. Running products such as "super light" series running shoes with long-lasting vitality are widely praised by runners such as Lining's 10 kilometer road running League and Lining FUNRUN running carnival.

The success of this series of products should be attributed to Li Ning Co's technology platform, such as "ultra light" technology platform, the "Lining bow" shock absorption technology platform and the "Lining arc" technology platform integrating Oriental wisdom and modern technology.

And the AT (Advanced Technology) technology platform, which will bring the innovative clothing products to the world, will use advanced science and technology such as advanced material technology and garment technology to meet the sports function needs of the athletes, improve the comfort of the human body in sports, improve athletic performance and athletic performance, and minimize and reduce sports injuries.

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< p > design inspiration comes from the "Lining bow" technology platform of the ancient Chinese architecture crystallization Zhaozhou Bridge. It has been applied to professional categories such as running, basketball, tennis and so on. Its outstanding performance, its stability and impact absorption and other key indicators reach or even exceed the international similar products. It is a technology patent of Li Ning Co and a concentrated presentation of the technology level of its shoes products.

The "Lining bow" shock absorption technology platform makes its products more comfortable than the high-end products. It is a major breakthrough of the company's technological innovation and has been pformed into a valuable innovative asset of Li Ning Co.

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< p > the "Lining arc" technology platform, which integrates sports, products and brands, highlights the spirit of Chinese sports, is another shoe product technology platform in the R & D field of after the "Lining bow" technology platform.

This platform inherits the development concept of Lining technology platform integrating Oriental wisdom and modern technology, carrying the continuous breakthrough of Lining brand in scientific and technological innovation.

The so-called Lining arc refers to a shock absorbing structure connected by hollow elements of a group of arc structures.

The specific shape of arcs is selected from various shapes such as circles, semicircle and so on through many experiments and comparisons.

This arc structure evolved from Lining's all palm arch structure, in which arc structure can better produce deformation and self recovery in motion, further absorb the vibration generated in motion, thereby giving rise to the advantage of structural damping function, which is the soul of the whole shock absorber system.

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< p > after years of efforts, Li Ning Co's technology platform has been continuously improved, and its gold content has been continuously improving.

This summer, the third generation "Lining arc" product will come out soon, and consumers will wait and see.

We firmly believe that the third generation of technology platform products will not fail to meet expectations, bringing Li Ning Co's innovation and technology to a new peak.

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< p > < strong > adhering to the innovative spirit of dragon clothing and creating the future with innovation, < /strong > /p >

< p > Li Ning Co has a glorious history in leading the trend of product innovation.

Since the creation of the Li Ning Co in 1990, since then, every Olympic Games has received the Lining brand from the award dress to the professional competition suit.

Lining not only breaks the world sports pattern of foreign brands, but also becomes one of the classic symbols of China's Olympic Games.

The Li Ning Co started the history of "dragon clothing" of the Chinese sports delegation in 2000. It inherited the spirit of the Chinese traditional dragon and cheered the Olympic athletes with the soaring trend.

In the 2012 London Olympic Games, Lining's dragon scale competition suit with dragon theme was also helping the Chinese Olympic gold medal team to win the championship.

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< p > the spirit of creating "dragon clothing" is also inspiring the Li Ning Co to move forward. Since the announcement of the reform plan in July 2012, the progress made by Li Ning Co in terms of the pformation of the four strategies has achieved much success, including product innovation.

The Li Ning Co has not only hired a world-class design team to strengthen its innovation capability, but also made full use of its rich sports resources and profound understanding of Chinese consumers to create more diversified innovative products in all directions.

The World Health Organization (Li Ning Co) has always regarded product research and development as a record - making and record - breaking race, and has always maintained its leading position in the industry.

With the deepening of reform initiatives, Li Ning Co is also more likely to write new record of sports brand product innovation with its advanced technology innovation technology.

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