Join Hands In Top Event Jordan Create Professional Brand Image

A few days ago, the 2013 Lanzhou International Marathon race and the national Marathon Championship were fired. Reporters learned from the organizing committee, this year, attracted 43600 athletes from 26 countries to enter the competition. Jordan sports for third consecutive years as Lanzhou International Marathon top competition partners, continue to provide athletes with competition. clothing The sports equipment such as the award dress, the official suit and the referee suit will join hands to create the international gold medal competition.

　　 Join hands in top event Jordan create professional brand image

The Lanzhou International Marathon is the largest and the largest number of international sporting events in Gansu province. The line is set up in Lanzhou's "the Yellow River style line" which has been elaborately built over the years. It is also the highest marathon race in the country. LAN Ma was also named "best marathon" and "China Athletics Association marathon gold medal competition" and upgraded to the national championship.

For three years since the establishment of LAN Ma, professional attributes and tournament influence have increased year by year. The number of athletes has reached a record high. It is understood that 43600 athletes entered this year from 26 countries, regions and 61 cities in China. Among them, 24 outstanding athletes from abroad.

Jordan sports has been concentrating on the construction of comprehensive and professional sports brand, and has continuously promoted the development of running field for many years. With the help of LAN Ma, Jordan sports's professional image in the field of running has been improving. In addition to providing professional marathons at this marathon event. Clothes & Accessories Equipment, Jordan sports is also on the stage of the LAN Ma, for ordinary runners launched the "popular 2 generation" run. shoes 。 It is reported that the "popular 2 generation" running shoes, with the concept of "light penetration" as the main concept, have greatly improved the comfort and protection of feet on the basis of the "popular" running shoes launched last year. Jordan's "pop" series of running shoes is also the second consecutive year's appearance at the lanmarai arena.

　　 Dissemination of sports spirit, "running is nature".

This year, LAN Ma, Jordan sports also around the competition, put forward the theme of "running is nature", and explore the characteristics of running throughout the development of human society, highlighting Jordan's sports to provide consumers with a free, happy and free sense of running and happy experience. For the equipment level designed for this year's Lamma, Jordan sports also adopted the theme of "wings", conveying the fashion elements of products and the characteristics of young people, explaining the release of running nature.

Jordan sports specially designed limited edition "running is nature -- the 2013 Lanzhou International Marathon race" memorial card has also received great attention. It is understood that as long as athletes compete with Jordan sports brand interaction activities, you can get a limited edition of your own brand of the memory of this LAN Ma, leaving a unique youth memory for your marathon dream.

Jordan sports hopes to create a good environment for the better development of events through positive actions. While providing support in many ways to create top marathon events, we encourage more people to participate in the marathon and feel the charm of this sport. Jordan, director of sports brand marketing, said in an interview with Huang Tao.

　　 Jordan's sports help youth dream

Jordan always adhered to the brand positioning of young people. While undertaking career development, he also insisted on working hard to support the development of youth sports, while insisting on making contributions to public welfare and social responsibility.

This year, a group of special children were found on the sidelines of the LAN Ma arena. They riveted their air rods, shouting for the athletes on the field. It is understood that these children are from Gansu Lanzhou Qilihe East orchard hope primary school students, although the school is not far from the LAN Ma arena, but the children are the first time to come to the LAN Ma arena. Jordan sports provides a stage for children to compete in the international professional arena.

"I am the fastest runner in my classmates!" an interview with a student at the scene said, "however, I do not know whether the marathon is so long. Can I see them (runners) running on the field? I also want to run with them and compete."

The teacher from Ping An hope primary school said: "thank you for Jordan sports for children to provide this stage, round children's dream of sports, which is very beneficial to the development of children's outlook on life and values."

Jordan sports and the cooperation of the horse and horse for many years have promoted the three top marathon events of the country, which are the same as the Xiamen marathon and Beijing marathon. The benefit of the horse racing events has also promoted the brand image of Jordan sports. "The Lanzhou marathon and the three years of Jordan sports have promoted the common growth of both sides. Jordan sports hopes to help him grow into a famous sports event in China and even the world. In the future, Jordan sports will continue to support public welfare undertakings and spread the spirit of positive sports. Huang Tao said.