Louis Vuitton Luiver Against Japanese Yen Against Euro Weakness

< p > LVMH Moet Hennessy Louis Vuitton SA (MC.PA) has announced that it will increase the average price of leather products such as handbags, wallets and other leather products of Louis Vuitton Louis Weedon in Japan from July 1st to 8%, against the Japanese yen's weakness against the euro.

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< p > this is the second increase in the price of Louis Weedon Vuitton Louis in Japan for half a year.

In February 15th this year, Louis Vuitton Louis Weedon of Japan carried the highest unit price increase of 12% on average.

LVMH chairman and chief executive Bernard Arnault said in the group's 2012 financial report that there was a risk in the currency war. In 2012, Louis Vuitton Louis Weedon had 8% of her income from Japan.

Bernard Arnault said in its earnings report that a new round of price increases for the European market was expected because of the high retail sales of tourism.

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"We are importers, so part of the reason for the rise in the price of Japanese yen and the rise in raw materials," said Kaori Fuse, a Japanese spokesman, Louis Weedon P Louis Vuitton.

The price increase is the highest single increase since Louis Vuitton entered the Japanese market since 1978.

Kaori Fuse declined to disclose the price increase of a single commodity.

Louis Vuitton Louis Weedon's latest increase in the Japanese market was in August 2011, raising the price of jewellery and watch products by 3.8%. Kaori Fuse said the company would regularly review the pricing, and in November 2008 the brand leather and accessories depreciate by about 7% in Japan.

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Less than a month later, at the end of March, HSBC HSBC issued a report that Louis (Vuitton), the brand of LVMH (MC.PA), raised about 10% of the price of non leather products such as Speedy and NeverFull in the European region, while the rate of increase in the United Kingdom and the United States increased by 10% or more in the March.

At the same time, HSBC HSBC pointed out that similar products in Asia market in China, Hongkong, Taiwan and Singapore raised 5-10%.

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< p > HSBC HSBC analyst Antoine Belge said that the rise in price is inevitable, which is the strategy of Louis Vuitton Louis Weedon repositioning.

In January 31, 2013, the Group Chairman and chief executive officer Bernard Arnualt of LVMH (MC.PA) annual conference call said: "group strategy will restrict shop opening and focus on high value-added leather products."

Louis Vuitton Louis Weedon has already provided guests with customized exotic leather products and provided personalized services to the guests at flagship stores.

Bernard Arnualt also said it would not continue to open stores in China's two or three tier cities to avoid being too common.

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< p > Antoine Belge indicates that LVMH is implementing the strategy of "increasing leather products". It may decrease in terms of sales volume, but in line with brand long term value investment, he also expects Louis Vuitton Louis Weedon to increase sales by 6% in 2013, but sales may drop by 2-3%.

The analysis of Antoine Belge is based on the high single digit price increase of non leather goods, while the basic price of leather goods remains unchanged.

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