Tmall'S Greatest Value And Advantage Of Value-Added Services On Big Data In The Future

Some p, such as Amazon and Jingdong, are totally different from Tmall in terms of business mode and value ecology.

If Amazon chooses to enter Tmall, it is a normal thing to do business.

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< p > there are reports that two weeks ago, Amazon's global BD leader was responsible for promoting the communication between heads of China and Tmall. The main content was to explore the possibility of cooperation and integration of Amazon and Tmall.

In response, some people are surprised that Amazon is also an electricity supplier, now stationed in Tmall, may mean Amazon's bow to Tmall, while others think Jingdong will be more isolated.

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< p > in fact, as early as before Amazon, Dangdang had already opened shops in Tmall. At the same time, some people thought that Dangdang had shown weakness to competitors.

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< p > however, if we see clearly the difference between Tmall and Amazon in terms of management mode and value form, they will think that these business operators are stationed in Tmall, but it is a normal choice to foster strengths and circumvent weaknesses.

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< p > although Amazon and Jingdong also provide open platform for third party businesses, but Amazon and Jingdong exist on the basis of proprietary business, and the traffic generated by the open platform is only an added value.

And Tmall just provides platform, not self-employed.

Therefore, Amazon and Jingdong and some other electricity providers are actually different from Tmall in terms of business mode and value ecology.

Now, Tmall and its "brother" Taobao are the largest e-commerce platforms in China. The share of pactions is nearly half of that in China. Therefore, it is unrealistic to ignore the Tmall platform by selling goods through e-commerce platforms.

Therefore, if Amazon chooses to enter Tmall and develop its own business with the help of its traffic, it is a normal thing to do business.

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< p > from the current market structure, there is no possibility of Tmall subverting Amazon.

Obviously, Tmall can not compare with Amazon and Jingdong's own logistics system in logistics value-added service projects. Tmall can not extend the advantages of traffic to the logistics system.

After Ma Yun retires, he wants to make "rookie" logistics, and the road is still long.

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< p > the biggest value and advantage of Tmall's future value-added services is on big data, and then on financial services.

Tmall and Taobao truly record the operation and profitability of large, medium, small and micro enterprises. This is a traditional retail and credit bank and all financial institutions can never master, so its financial business can accurately find and serve customers and avoid risks, which has an important advantage over other banks and other financial institutions.

This advantage will be the greatest value of Tmall and Taobao in the future.

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Similarly, like Amazon and other electric business enterprises stationed in Tmall, there is no need to worry about the future Tmall will be more powerful after the implementation of monopolization harm themselves and all the merchants stationed.

Because the biggest contribution of Tmall and Taobao lies in the successful exploration of the business mode of B2C and C2C in China, and it is very easy to reproduce its mode and electronic platform once it is explored.

The reason why Tmall and Taobao are becoming more and more important are not being defeated by those followers, not what know-how and insurmountable capital threshold they have grasped, but because of the market preemptive effect and the winner take all effect, as well as the combination of these two kinds of effects brought by merchants and market stickiness.

If the future Tmall and other industries are being hurt by monopoly, they will lose their customers' stickiness. It is also easy for other capital to replicate a similar platform.

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< p >, therefore, those who have some competitive relationship with Tmall need not be too concerned.

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