Wei Shi Peng: Introducing Italy Men'S Shoes Classic Into China

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< p > June 2013, a five star hotel located in Hengshan Road, Shanghai, No. 12, a quiet five star hotel, a circular gallery on the first floor of the luxury selection hotel. Www.thwhisper.com, T.H Whisper, a senior men's shoe supplier in China, was officially opened in China's first physical store.

It is reported that this shop is also the first senior Italy shoe shop to buy in mainland China.

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< p > "we provide high quality Italy handmade men's shoes for Chinese fashion celebrities and elite."

Mr. Fu Xuyang, President of T.H Whisper, China, said: "Chinese consumers have always been very fond of Italy's lifestyle. Italy's hand-made itself means something extraordinary.

The opening of the Wei Shi Peng buying shop means that China's Italy shoe control people can directly understand and experience authentic Italy men's shoes directly in China.

The location of the buyers is highly consistent with the location of the customers in the luxury hotels. The unique atmosphere and space environment around the hotel, such as the circular corridor, the quiet and comfortable coffee bar, the semi open rest area separated by the air screen, and the open atrium green space, etc., this low-key luxury style is very consistent with the product positioning of Wei Shi Peng. We hope to provide an ideal communication place for customers, especially professional shoe control.

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< p > T.H Whisper, found different "/p".

< p > Italy has always been regarded as the best country to produce the world's best leather shoes. Italy's leather shoes are often regarded as guigao by the shoemaking industry. The trend of its design style is considered to be the vane of the development of the world footwear industry.

With its excellent workmanship and hand-made leather shoes with high quality materials, Italy is proud to be active in the high-end workplace, fashion celebrities and political elites in China's urban life circle.

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P > it is reported that T.H Whisper Wei Shi Peng's shoes are all handmade Italy men's shoes, often using the most traditional technology, which have even been passed on for nearly a hundred years.

"Wei Shi Peng, both now and in the future, is all the best in the choice of products. Wei Shi Peng's shoe division is engaged in the shoe world for many years in Italy. They know the trend of the global men's shoes. They often travel all over the world and put forward professional suggestions on the shoes and styles of Wei Shi Peng.

At present, we have worked closely with several excellent Italian men's shoes brands to provide high quality services to Chinese customers. The imported shoes are imported directly from Italy, while fully considering the preferences of domestic customers in the style and comfort of shoes. "

Mr. Fu Xuyang said that in the future, Wei Shi Peng will create an integrated service platform of "online display + entity scene experience shop + entity buyer shop", and strive to make every man who has vision and hope to enhance his charm can always find the shoe suitable for himself on this platform.

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< p > "wear Whisper shoes, find different self!" is Wei Shi Peng's product management concept, he said.

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< p > inherited Italy shoes classic "/p".

< p > it is learnt that at present, the T.H Whisper Wei Peng Peng store offers four products from famous men's shoes in Italy. They are Francheschetti, Francesco Benigno, N&C.Zezza and Magnanni. Each brand has a long and magical development history in Italy, and it is a model of Italy's traditional hand-made men's shoes in the field of shoemaking.

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< p > Francheschetti is a professional shoemaking company with a history of 80 years. It was founded in 1930 by Adelio Franceschetti in Montero Graner, Italy.

The main products of the company are high-end men's shoes. They use traditional techniques to make sport classics and high-end shoes, and always pay attention to the changes in fashion trends to make detailed changes. Over the past 20 years, they have been running high-end fashion men's shoes stores in Italy and Europe, and have maintained a good reputation in the European market.

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< p > Francesco Benigno was founded in 1926. All shoes are hand-made in Italy, using the best local colorless calf a target= "_blank" href= "http://www.91se91.com/" > leather < /a >.

The biggest feature of the brand shoes is beautiful coloring and reasonable price. After careful coloring and skilled craftsmen handle, the shoes of FRANCESCO BENIGNO often emit a fascinating tone.

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The shoes of < p > N&C.Zezza show the style of Italy traditional aristocratic family with a sense of history, away from the upsurge style of showing off and blindly following each other. Each shoe looks calm and restrained, and reflects the belief that the shoe owner regards life as a free and unconstrained adventure, and believes in himself as a graceful winner.

Zezza brand has an unusual experience in the process of creation and development, making the brand a favorite of fashion people all over the world.

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< p > compared with other Italy leather products made by small workshops and expanding continuously, the Zezza family was originally the aristocratic family in Italy. In the late nineteenth Century, they moved to Bologna, where the top leather craftsmen gathered in Italy. They chose the best leather shoes and leather products for the Z family from the top craftsmen gathered in the old town of Italy, and created the men's shoes with the Z family emblem by the "bag method" and (La Blak) classical crafts. The celebrities in the city compete to catch up with Boles.

By virtue of its exquisite shoemaking technology, Zezza has been popular with celebrities from all over Europe.

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< p > before and after the first World War, the economy of Italy declined, and the workshop of a large number of famous shoe makers in Bologna went bankrupt.

In order to save the oldest traditional shoemaking process, the brand founder, Mr. Savatori Zezza, invested in some workshops in 1921, and continued to build men's leather shoes and leather products by using the letter Z as the symbol and using the classical process of more than 300 processes to start a new chapter in the family history.

Mr. Savatori Zezza himself has also learned to master almost all skills in making leather products to famous craftsmen, and the world has been most honors to ask him to make leather shoes for himself.

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Sebastian, Blanco, the founder of the Italy shoes partner Magnanni of P T.H Whisper, started working in the shoe factory at the age of 12. At the age of 44, she decided to create her own brand of shoes, which led to the birth of Magnanni.

After three generations of family members' insistence and unremitting efforts, today's Magnanni is well known for its pursuit of perfection, simple classical design and attention to detail.

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< p > each pair of shoes can become a collection < /p >.

< p > with the continuous improvement of the composition and demand level of domestic consumers, the scale of China's leather shoes consumption market is increasing rapidly, especially in the male consumer market. The pursuit of product quality and brand is becoming more and more obvious. Italy's advanced hand sewing brand men's shoes are becoming new favorites in the market.

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< p > "now the urban elites are paying more and more attention to the perfect match of < a target=" _blank "href=" http://www.91se91.com/ "> dress < /a >. The shoes which are not valued in the past have been continuously promoted in the fashion dress field.

Men today show strong desire to wear their shoes and clothes to highlight their charm.

"Shoes are becoming an important part of their consumption," says Wendy, T.H Whisper, director of operations at Wei Shi Peng. "The judgement of the quality and style of shoes is very critical."

Wei Shi Peng focuses his attention on pure handwork in Italy. He attaches great importance to the inner comfort and external fashion sense of shoes, and helps customers achieve the top shoe wear experience and physical and mental enjoyment.

We are committed to introducing the most traditional handmade men's shoes and the most classic men's shoes in Italy to China to meet the growing demand for high-end men's shoes, and let people who love Italy's shoes can buy good quality and beautiful shoes without leaving the country.

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< p > take N&C.Zezza as an example. The brand shoes always insist on making every pair of shoes with traditional Italy handicraft.

From shoe design, shoe last production, material selection, leather tailoring, upper sewn sewing, and last shaping, until the sole logo is placed on the sole and finally put into the shoe box, each pair must go through more than 300 processes, even if the experienced shoemaker craftsmen need to spend at least a month to complete the production, which is why Zezza has become the aristocratic choice far from the hustle and bustle.

Francheschetti shoes are mostly made of international calf leather, and sole is usually made of leather and beef tendon.

Usually after grinding, it will also be hand sewn for two times, and will be well known for its exquisite style, top-quality materials, high-quality manufacturing techniques and exquisite details.

Magnanni leather raw materials are selected from France, Italy and Spain, and only the highest quality leather is purchased.

Leather processing and production using exclusive dye technology, and the use of such as "polishing cloth" and other first-class technology to complete.

In providing customers with unparalleled comfort and flexibility, elegant design, but also get "to provide customers with a glove to your feet" reputation.

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< p > these are the shoe making techniques that are the ultimate pursuit, representing the advocacy spirit of Italy's hand-made shoes. These practices focus on inheriting Italy's traditional craft and cultural heritage, and welcome the professional partners of T.H Whisper, such as Francheschetti, Francesco Benigno, N&C.Zezza, Magnanni and Italy men's shoes brand.

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< p > "choosing the first buyer shops in the most famous hotel brand luxury hotels in Europe is the first step in our efforts to launch the high-end Chinese men's shoes market." Wei Shi Peng will uphold the pursuit of the partners to the ultimate men's shoes, and strive to provide high-quality leather shoes products and excellent shoe buying experience for Chinese elite men by creating a comprehensive platform under the online and offline platform.

Fu Xuyang said.

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