Home Textile Industry Under The Global Economic Downturn

< p > interview with Sun Fu Group, which coincides with the end of the new launch of the new home textile project in Japan. The overall planning of the home textile of Fu sun is taking root and putting into practice.

Another deep background of the interview lies in the fact that the global economic downturn has profoundly affected the whole home textile industry. As the most typical "cab" of China's home textiles, "the coach" is a typical example of its business philosophy, market operation and the ability to resist and survive.

Vuci home textiles in the bed products, especially towels, its leading position can not be shaken, become a well deserved pilot.

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< p > < strong > the "Fu Tian highlight" under the economic downturn < /strong > /p >

This year, P has actively overcome the adverse effects of global economic weakness, low market demand and high operating costs, accelerating market operation, strengthening internal management, improving operational efficiency, and maintaining steady and healthy development of enterprises.

Senior executives of the group said in an interview.

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< p > in the international market, affected by the rapid devaluation of the yen and the European debt crisis, there is no fundamental change in the "low demand" situation in the two major markets of Japan and the EU. The United States has continued to pick up the trend since the second half of last year, and the emerging markets such as Russia and Australia have maintained a relatively fast growth in orders through the strengthening of the operation.

In the domestic market, marketing network construction and brand operation are accelerating, and sales business growth is relatively stable. However, the pressure from domestic economic growth, consumer demand tightening and industrial competition is also facing unprecedented pressure.

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Less than P, the more difficult it is, the stronger the ability to resist the strength of the brand.

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< p > one is to accelerate the development of high-end business.

In view of the high operating costs of the operating costs, von Japan textile is actively implementing the development strategy of "pferring to the dominant market" and "entering the middle and high-end market", accelerating the expansion from the mass market to the high value area, and continuously improving the order efficiency and market competitiveness.

Last year, through increasing internal resources support, strengthening independent design and improving service level, the company maintained a relatively fast growth of high-end business and ensured the dominant position of enterprises in the international main selling market.

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< p > two is to strengthen the operation of independent brands.

In the domestic market, Fu sun home textiles seize the opportunity to expand domestic demand, speed up the layout of sales network nationwide, so that domestic brand building has gradually become an important support for economic growth of enterprises, especially the "Jieyu" brand, has become the leading brand of the towel industry in China.

In the international market, Fu's home textile has grasped the opportunity to expand the space in the emerging market, adhered to the entry of its own brand products, increased the design and R & D support, and set up a professional team to achieve the rapid growth of export business in the emerging market, and become a new market growth point for enterprises.

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< p > three is to attach importance to the construction of technological innovation ability.

On the basis of continuously accelerating technological pformation and having the world's first-class technology and equipment level, vonge home textile has continuously increased R & D investment, built the "national recognized enterprise technology center" and "national accreditation laboratory", and has actively promoted the R & D and application of new technologies, new materials and new technologies, and developed a large number of personalized, fashionable, low-carbon green new products, which has effectively promoted the pfer of enterprises to high value-added links in the industrial chain.

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< p > the senior manager of the Group believes that an internationalized home textile brand should have broad appeal in whatever country and crowd.

This kind of charisma is made by the popularity, reputation and loyalty of the brand.

This requires firm, hardworking, continuous seeking, new demand for customers and new market areas.

Nowadays, the home textile market determines the success or failure of enterprises not only in tangible assets such as factories and equipment, but also as a result of mutual promotion, mutual promotion and mutual integration of key elements such as product innovation, creativity and brand.

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< p > strong > intensive cultivation to avoid brand myopia < /strong > /p >

< p > when it comes to the next brand planning, the decision of the group of Sun Fu believes that a mature brand is a precipitation that requires time. In the future, the home textile of Fu sun still needs great efforts in intensive cultivation.

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In the international market operation, P will vigorously implement diversified and flexible market strategy, further strengthen the cooperative relationship with strategic customers and old customers in Japan, Europe and the United States, ensure the stability and continuity of orders, ensure the full load of enterprises, continue to increase the development of high-end market, expand high-quality customer groups, increase the proportion of orders with high added value, continue to accelerate the development of new markets, strengthen professional team building, and intensify market mining, and strive to achieve breakthroughs in emerging markets.

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< p > in the domestic brand construction, we must seize the opportunity to speed up the development of urbanization, grasp the operation of brand operation, and make full efforts in all levels of the market, further optimize the layout of the channel, increase the intensity of brand promotion, and improve the market share.

At the same time, we should speed up the work of electronic commerce, carry out a series of innovations in terms of operation, system and organization, accelerate the construction of an independent network operation platform, and achieve an efficient and interactive development between online and offline businesses.

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< p > in the aspect of internal management, in the face of high cost operation pressure, focusing on energy saving, emission reduction, saving potential, improving quality and improving efficiency, we should strengthen cost control and improve the quality of enterprise operation; take the development and application of new technologies, new products and new materials as the direction, speed up the pace of technological innovation, and enhance the capability of independent innovation of enterprises; in order to enhance the management capabilities, professional and technological capabilities and practical operation ability of cadres and staff, we should carry out full staff training, comprehensively improve the quality of workers, and promote enterprises to pform from relying on resource consumption, labor intensive to relying on technological progress, management innovation and improving the quality of workers.

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< p > in the home textile planning of Fu Sun Group, the enterprise will take the development of the Centennial brand as the development goal, not only accurately grasp the rhythm of the enterprises participating in the market competition, but also stand at the strategic height to perfect the development mode of the enterprise, avoid the development of "shortsightedness" and "resource consumption syndrome", and let the company go to the road of shaping the differentiated development of the strong brand of home textile.

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