Present Situation Of Home Textile Industry: Home Textile Consumption Structure And Consumption Pattern Have Three Characteristics.

< p > for a period of time, the activities of < a href= "http://sjfzxm.com/news/index_c.asp" > Home Textile Industry < /a > are intensive and frequent. The autumn and winter new products conference is held in the second place, and all kinds of investment activities are in full swing.

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< p > however, many entrepreneurs were worried about the profit growth in the first quarter.

A person in charge of a company in Shanghai told me that the sales growth of enterprises has climbed by 20% recently, while profits have declined by 40%.

According to the survey, the home textile industry, the profits are flat or declining enterprises are few.

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< p > China Home Textile Association released the first quarter data: 13 < a href= "http://sjfzxm.com/news/index_s.asp" > industrial cluster < /a > industrial output value growth compared with the same period last year dropped by 1.5 percentage points, also because domestic product output growth slowed by 8 percentage points.

The growth rate of the total output value of the 170 enterprises that focused on tracking was also 4 percentage points lower than that of the same period last year. The growth rate of domestic output value dropped by nearly 5 percentage points.

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< p > according to the author's observation, the main reason for the decline of corporate profits is that all kinds of hard costs have squeezed profit margins, resulting in the same quality products not earning enough money this year.

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< p > in addition, the international market economy downturn led to the shrinking of external demand in the industry, and some orders were pferred to countries with lower labor costs and lower rents in Southeast Asia.

In the second quarter, the external demand growth of domestic textile industry will continue to weaken as a result of the slow recovery of the US economy and the short term difficulty in solving the European debt crisis.

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< p > although the production and operation situation of home textile enterprises is not optimistic in the short term, in the long run, with the increase of income and the upgrading of consumption, China's home textile industry is still facing the opportunity of rapid development.

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< p > at present, China's < a href= "http://sjfzxm.com/news/index_f.asp" > Home Textiles < /a > consumption structure and consumption mode are undergoing rapid changes. Generally speaking, there are three characteristics: first, the market is more pparent; second, consumers tend to pay more attention to social interaction and socialization in shopping behavior, they will interact with friends in electronic way, and no longer blindly believe in retailers; third, consumption is more personalized, and they need more distinctive products.

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Therefore, home textile manufacturing enterprises can fully grasp the changes of China's consumer market and adopt effective ways to adapt to these changes and lead the market demand, so as to control business opportunities in the future competition.

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< p > first, the home textile brand should layout two or three line cities ahead of schedule.

The consumption level of urban and rural residents in home layout will be greatly improved, especially the development speed of the two or three line cities may be substantially faster than that of the first tier cities. Therefore, it is important to seize the market share of small and medium-sized cities as soon as possible in the context of foreign demand and the saturation of the first tier urban market.

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< p > secondly, focus on building a unique and differentiated consumer experience.

As consumers become more familiar with fashion and the Internet, enterprises need to consider more ways to market their products.

Although home textiles are already a popular category of e-commerce, there is no real retail experience of home textiles retailers yet.

The real-time visibility of multi-channel inventory, the reliability of logistics services, the convenience of product return and the coordination of cross channel promotion will be an important guarantee for the networking of home textile market.

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< p > in the next few years, the rapid advance of the home textile industry will surely touch more deep problems, and how to face it frankly and solve it rationally is one of the signs of this industry's maturity.

Empty impetuous and radical leap can not solve the problem of development. Pragmatic rationality and rigorous innovation are the solutions.

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